International Business Communication: Culture & Theories in the UK

This presentation provides an overview of international business communication, focusing on the business culture of the United Kingdom and relevant intercultural communication theories. It highlights the importance of understanding cultural differences in international business, particularly the values, attitudes, and norms in the UK. The presentation distinguishes UK business culture, noting the significance of Corporate Social Responsibility (CSR), conservative dress codes, and formal communication styles. It also introduces Co-Cultural Theory and Dissonance Cognitive Theory as frameworks for understanding intercultural interactions. The conclusion emphasizes the role of cultural awareness in enhancing business productivity and profitability, particularly for those starting business in the UK. Desklib is a platform where students can find this and other helpful study materials.

INTERNATIONAL
BUSINESS
COMMUNICATION

Table of Content
 Introduction
 Business culture, intercultural communication theories
 Conclusion
 References

Introduction
International business communication is also known as the
transactional communication. This kind of
communication is generally occurs across the boundaries
of country. In this presentation mentions about the
business culture and some theories related to the
intercultural communication.

Business culture, intercultural
communication theories
Business culture means behaviour and beliefs that regulate
how the management and staff members of an
organisation handle and communicate outside boundaries
business related transactions. Business culture evaluate
how employees of different level communicate with each
other or deal with their customers.

Continued...
The business culture of each
and every country is
different from each other.
It can be distinguished in
to two categories:

Continued...
 In UK, there are only 2 official languages such as
Welsh and English. In UK, CSR is more important and
necessary for business.
 In British Culture, Dress code is fairly conservative
and also depend upon the sector. Like in young people
and start ups companies give permission to their staff
members to work in a “smart causal”.

Continued...
 Communication or interaction style In UK business is
formal and quite.
 It is important in UK business culture to ignore all
direct statements. When doing business in United
Kingdom, firstly it is necessary to know about the
values, attitudes and norms of people.

Continued...
Co- Cultural theory- It means to communication among the
dominant people of group and under-represented. The
main aim regarding to formulation of this theory to look
at strategic ways through which the members of co-
cultural interact with others.

Continued...
Dissonance cognitive theory- It
consist a condition in which
includes behaviours, beliefs,
values and the attitude of a
person. On the basis of this
theory, it is a people tendency
to seek the uniformity between
their knowledge.

Continued...
If people will know and understand the international
corporate culture then in this case they will work well and
the productivity and profitability of business will be
increased.
It is necessary to people of United Kingdom to aware about
the difference s of culture from country to country during
starting business.

Conclusion
It is concluded from the above presentation that culture
plays an important role in business In this present
presentation studied about the business culture of United
kingdom country. In this presentation also discussed
about the various theories of intercultural
communication.

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