UK Community Engagement: Addressing Poverty and Environmental Issues

This report explores community engagement in the UK, focusing on major social issues such as poverty and environmental sustainability. It describes a program designed to address these challenges, analyzing best practices based on community engagement principles. The report highlights the benefits of stakeholder participation, emphasizing the importance of establishing strong relationships and utilizing effective engagement tactics, including social media outreach. It further explores avenues for promoting community participation, inclusion, and sociocultural integration. The report concludes by considering the need for community engagement practitioners to adopt a forward-looking method to educate society members on internal and external factors that influence community development, ultimately aiming to enhance community well-being and sustainability. Desklib provides access to similar solved assignments for students.

COMMUNITY ENGAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Major community issues..............................................................................................................3
Describing programme or project................................................................................................3
Analysing the best practices based on community engagement principle...................................4
Benefits of stakeholders participation in the project....................................................................4
Establishing relations between stakeholders and what tactics are suitable for engaging them...5
Detailed explanation of how different social media sources can be utilized as an outreach to
support the project........................................................................................................................6
Exploring suitable avenues to promote community participation, inclusion to enable socio-
cultural integration, multi-culturalism and collaboration............................................................6
Considering why community engagement practitioner needs to adopt a forward-looking
method to educate society members on internal & external factors that influence community
development.................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Community engagement is defined as procedure of performing collaboratively and
coordinatively with groups of individuals who attempt to overcome the negative impact of varied
community challenges and efforts to enhance the living standard of all in their society. The
current assignment will be based on community problems that occur within UK, such as lack of
environmental sustainability and poverty. The study will describe programme, design in the
context of above challenges and also define the best practices that will take regarding these.
Furthermore, lastly, the report will define how different social media channels can contribute to
engage the stakeholders.
MAIN BODY
Major community issues
In the Britain, charity organizations such as World wildlife fund, Inc. effort to prevent the
environment and whole planet from those external factors that affecting negatively upon their
sustainability and effectiveness in the recent time.
Just like this, firm deal with major community challenges in the UK. Here, specific two
issues describe and these are;
Poverty-
It is one of those issues that recently put negative impact on community well-being and
people who leave under that (Gohori and van der Merwe, 2020). The high extent of deprivation
within Britain may continue to make life a daily challenging for individuals, neighbourhoods and
families where too many individuals have lower life needs, high exposure of criminal activities,
high extent of unemployment and low level of educational attainment. Pandemic may become
the main reason behind increasing the percentage or raise the degree of this issue.
Environmental concerns-
Low carbon community challenge is another issue that organizations like WWF may
effort to deal and also engage other individuals to do the same, in order to prevent the beauty of
nature and animals who died due to water and other forms of pollutions, just because of high
consumption of no-recyclable products (Napper and Thompson, 2020).
Describing programme or project
In order to overcome the key community challenges that had discussed above, chose firm
may play vital role in term of generating awareness about these challenges, by using specific

tools, techniques and methods. By doing so, it may contribute to engage those individuals who
may eagerly take part in such an effective community programmes, through which they may
support poor or needy people and also help others to save the environment from harmful factors.
According to its programme, stakeholders may take legal action in term of presenting a report to
national and international authority about each issue in specific manner, which is important for
everyone includes local people, animals and other well-fare communities (Social Problems
facing Britain, 2020). The main objective of this project, it to aware everyone about the factors
that influence negatively and may put adverse impact on community growth and development,
which is quite essential to grow rapidly.
Analysing the best practices based on community engagement principle
In order to make current project successful, it is important for developer to follow the
principles of community engagement and standards, because it enables them to obtain desire
outcomes. According to the community engagement norms, it is important for project handler to
be clear about their purpose and aim as they clarify the main motive behind conducting the
practice of programme, which help to engage each stakeholder into that (Martinez and et.al.,
2020). Effective communication is the major part of programme success, it may allow individual
candidates to develop better understanding about two main community challenge that
highlighted in study. Furthermore, as per the second principle, it is significant for WWF and its
participants to become knowledgeable about the culture, conditions, political & power structure,
social networks, values and economic growth extent in the nation, where these challenges
emerged and may affect negatively upon progress of economy.
The most important practice that they may conduct is to build trust between stakeholders,
because it allows everyone to work in productive and effective manner, without facing challenge
as trust is the key to success or succeed in any plan or project (Prevo, Kremers and Jansen,
2020). It may contribute to build a strong team of players who may always ready to take
initiative to achieve set goals whether it is long or short.
Benefits of stakeholders participation in the project
In community well-being project, local people as residents, community teams,
government workers, governmental bodies, charity organizations such as WWF and developers
are considered as the stakeholders, who may obtain a lot of advantages by engaging themselves
in current programme. For example, all residents in the UK may gain the benefit of project, in

term of improving their living standard and obtaining employment chances through which they
may overcome the negative impacts of poverty (Giordano and et.al., 2020).
Furthermore, governmental bodies may also gain the advantage of making their nation
sustainable and progressive. This project may help to eliminate the negative affect of carbon foot
print on environment, which means organizations may gain the attention of those travellers who
may seek to visit pollutions free and beautiful destinations where pollution level is less than
other holiday locations.
By engaging in existing project, community groups may boost the morale of other
individuals to stop everyone about spreading their own shit that emerge become the main reason
behind land and water pollution.
Establishing relations between stakeholders and what tactics are suitable for engaging them
Community engagement practitioner may effort to develop effective and strong
relationship between all stakeholders by conducting several practices. For instance, they may
take action to give opportunity to collaborate and coordinate with each other, which make them
able to develop better understanding about behaviour, issue, attribute and thinking of all the
stakeholders.
Furthermore, in order to engage all the people, it is quite important and beneficial to
develop strategic strategies, which may encompass key approaches (Islm and et.al., 2021). For
example, they may choose the best and most effective social media platforms, through which
practitioner may engage everyone in current plan and drive their attention towards overcome
community challenges such as poverty and environmental concern of individual person and UK
government.
Facebook, Twitter and Instagram are the most beneficial and useful approaches that
practitioner may take into their consideration to engage everyone in environment and human
well-being plan. With the help of these valuable sources, they may generate the awareness of
each community challenge and gain the attention of everyone towards making their useful and
precious contribution, these individuals may be those who belongs to different nation of region.
Promoter may take action to create their social media account, through which they may aware
people about what issues recently affecting community or economic growth (Li and Feng, 2021).
It may enable them to obtain desire outcomes in effective manner and save their time to create
helpful ideas, as they may get chance to obtain this in a bulk.

Detailed explanation of how different social media sources can be utilized as an outreach to
support the project
Whether it is Facebook and Instagram, each social media platform may provide the
benefit to current community well-being project, in term of awaking people across the nation
about what challenges within UK, community and individuals who become a part of that are
facing in the recent time, due to poverty and lack of environmental sustainability (Hollander, and
et.al., 2020). For example, in today's time, most of the people may utilize Instagram to promote
their venture, products and services. Just like them, practitioner may also take action to advertise
their motive in market, which in turn enable them to take pleasure of unexpected benefits like
gathering of many individuals who may take stand to reduce carbon foot print and extent of
poverty, which negatively influence everyone that unable to educate their children, fulfil their
needs and give them a better lifestyle.
The key benefit of any social media channel that a promoter may grab is engagement of
those stakeholders that are capable and efficiency to support in success of project. For example,
they are able to provide charity in term of money, which most of the charitable trust or
organizations like chosen one may utilize to overcome the poverty (Schønning and et.al., 2020).
Furthermore, Instagram, Twitter and Facebook promotion reach at unexpected level, which
aware people about extent what they harm environment by using non-recyclable materials and
products.
Creative thinking and professional skills-
Digital technology usage is just not enough to promote community participation, and for
stakeholders engagement. Skills and great knowledge about these technologies may also play
important role. It is quite essential for individual participant to have creative thinking skill, which
enable them to find out the appropriate and useful solution regarding how to overcome the
poverty and negative impact of carbon foot print as well as forms of pollution upon environment
sustainability. Furthermore, they may also effort to develop and use decision-making and
problem solving as well as effective planning and collaborative skills.
Exploring suitable avenues to promote community participation, inclusion to enable socio-
cultural integration, multi-culturalism and collaboration
Community participation is considered as involvement of many individuals in a
community project, who may take action to solve specific issue or challenge by providing

appropriate solutions and in other terms. It may be promoted by using effective techniques and
approaches. For example, social media channels that contribute to promote the overall process as
it enable individual participants to communicate or interact with each other and ask important
questions about current community project, for which they are gathering and taking initiative to
work together. Facebook in the recent time is the best avenue, through which promoter may
obtain unpredicted benefits in a bulk, without conducting too much efforts. It may enable them to
advert-ize community participation, by creating official account on chosen approach, where they
mention details about project and aims for which they expect from all to take part.
It can be said that social media is just not been limited to promote venture, or developing
bunch of followers, but it also helps to enhance the extent of engagement with a community in
the UK, where people seek to obtain valuable support and help from those who may do so.
With the help of these methods, collaborative practice between all stakeholders may also
conduct. They may conduct practices related to socio-cultural integration and muti-culturalism,
which concerned with queries of whether ethnic minority teams become part of obtaining
community from host nation.
Considering why community engagement practitioner needs to adopt a forward-looking method
to educate society members on internal & external factors that influence community
development
The main reason to effectively and appropriately adopt a forward-looking technique to
educate community members on several factors whether it is external or internal, is to enhance
their engagement level in community well-being programme, because due to that they may take
action to overcome challenges and develop strategic strategies to reduce risk of their occurrence.
By developing better comprehending about these forces, individual participant or stakeholder
may aware themselves about how to develop a plan through which they may stop emerging
chance to any community challenge that may put negative impact on society growth and
development.
CONCLUSION
From the above analysis, it has been concluded that charity organizations within UK has
overcome the negative impact of community challenges in effective manner, and enhanced the
living standard of local people by providing appropriate support to them. By taking suitable
actions and engaging key stakeholders in current programme, they have reduced that adverse

impact of each issue. Furthermore, it has been analysed that usage of social media channels such
as Instagram, Facebook and Twitter, gained the attention of more individuals who helped to
solve problems in varied terms and also engaged other to do so, which is incredible. With the
help of these sources, companies has build wide base of people who supported baggers and their
family members who are unable to live a normal life due to lack of strong financial base. The
charitable organizations in the nation by applying effective techniques and using approaches has
reduce the negative affect of organizational carbon foot print on environment.

REFERENCES
Book and Journals
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Gohori, O. and van der Merwe, P., 2020. Towards a tourism and community-development
framework: An African perspective. Sustainability. 12(13). p.5305.
Hollander, J.B. and et.al., 2020. The role of artificial intelligence in community
planning. International Journal of Community Well-Being. pp.1-15.
Islm, T. and et.al., 2021. Why do citizens engage in government social media accounts during
COVID-19 pandemic? A Comparative Study. Telematics and Informatics. 62.
p.101619.
Li, X.L. and Feng, J., 2021. Empowerment or disempowerment: Exploring stakeholder
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Martinez, L.S. and et.al., 2020. Community engagement to implement evidence-based practices
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Napper, I.E. and Thompson, R.C., 2020. Plastic debris in the marine environment: History and
future challenges. Global Challenges. 4(6). p.1900081.
Prevo, L., Kremers, S. and Jansen, M., 2020. Small Successes make Big Wins: A retrospective
case study towards community engagement of low-SES families. International journal
of environmental research and public health. 17(2). p.612.
Schønning, V. and et.al., 2020. Social media use and mental health and well-being among
adolescents–a scoping review. Frontiers in psychology. 11. p.1949.
Online
10 Tips on How to Promote Public Participation. 2020. [Online]. Available Through:
<https://metroquest.com/10-tips-on-how-to-promote-public-participation/>
Social Problems facing Britain. 2020. [Online]. Available Through:
<https://revisesociology.com/2020/01/08/24396/>