Electric Vehicle Adoption in the UK: A Marketing Research Report

This report examines the evolving landscape of the electric vehicle (EV) market in the United Kingdom. It begins with an introduction highlighting the rapid changes in market trends and the importance of adopting new strategies to meet consumer demands. The report then delves into the background of the problem, focusing on the increasing popularity of EVs in the UK and their impact on society. Research objectives are outlined, including monitoring consumer perception, evaluating challenges, and formulating strategies for EV adoption. A literature review explores public perception of EVs, the current high sales figures in the UK, and the role of infrastructure. The report also addresses the challenges associated with EVs, such as infrastructure limitations and electricity network constraints, while also offering strategies to overcome these obstacles. The methodology section emphasizes the use of secondary data sources, such as articles and journals, to ensure reliability. The conclusion summarizes the findings, highlighting the importance of innovation in the automotive industry and the opportunities for growth in the EV sector. The report includes references to relevant academic sources.

RESEARCH

TABLE OF CONTENT
 Introduction
 Background of problem
 Literature review
 Evaluation/ Reliability of literature source
 Conclusion
 References

INTRODUCTION
 It is analyzed that market trends are changing rapidly so
it is crucial for mangers to adopt new and creative
techniques so that they can meet with demands of
customers in an efficient manner. In current time, the
invention of electric cars has put great impact over
lifestyle of people. It is considered as a revolution within
automotive industry across the globe. Now, people are
delighted to be a part of this revolution and prefer
electric cars as it provides ease of driving. It is also
considered suitable from the environmental prospective.

BACKGROUND OF PROBLEM
 The current report is based on the popularity of electric
vehicles in UK. It shows the response of people towards
electronic vehicles. Now, countries have been developed
necessary infrastructure for effective use of electric cars.
In addition, it is also considered as a status symbol by
people so they prefer to purchase these vehicles. It is
also helps to control and minimize emission by reducing
down the use of fuel. It has bring several changes in
overall society and lifestyle of individuals. However,
TESLA has designed first advance and modern electric
car but now there are ample of companies that are also
working on this project.

RESEARCH OBJECTIVES
 To monitor the perception of people regarding the
invention of electric cars in UK.
 To evaluate challenges regarding use of electric vehicles
in UK.
 To formulate strategies in order to face challenges
regarding use of electric vehicles in UK.

LITERATURE REVIEW
 Perception of people towards electric cars within UK
 It is monitored that people of UK are in favor of
invention of electric vehicles. Here, sale of electric
vehicles are the highest in country. There are ample of
people who use these kind of vehicles. Main reason
behind this is the availability of necessary infrastructure
within country. It is analyzed that UK is a developed
country where people are financially capable to purchase
expensive things in order to meet with their requirement.
It is stated that 164100 electric cars are running over the
road of UK.

CONT…
 Challenges related to electric cars
 It is monitored that demand of electric vehicles is
increasing within nation at rapid rate but there is a
requirement to have highly developed infrastructure to
increase use of electric vehicles. There is requirement of
power grid at different places to charge vehicles.
However, UK is a developed country but facing
challenges necessary infrastructure as per demand.
Further, electricity network which is a crucial part for the
success of electric vehicles is also not up to the mark
within country. Besides this, there are ample of other
constraints with electric vehicles.

CONT..
 Strategies to cope up with the challenges
 There are a lot of strategies can be used by organizations
in order to deal with different challenges faced by them
in terms of presence of electric vehicles. For this, they
first need to gather information from market regarding
taste and preferences of customers. It is also essential to
arrange appropriate infrastructure so that people can use
electric vehicles in an efficient manner.

EVALUATION/ RELIABILITY OF
LITERATURE SOURCE
 There are two sources such as primary and secondary are
used in order to collect necessary information. For the
current report, secondary approach of data collection has
been used in which data has been gathered from articles,
journals, publications, websites and more. Here,
researcher has collected the data from authentic and
relevant publications, website and more. It will help to
draw meaningful conclusion. So, the sources from where
information has been gathered for literature review are
highly reliable as well as authentic.

CONCLUSION
 With above discussion, it is concluded that innovation
has become a crucial part of business. Invention of
electric vehicle is also a part of innovation. These
vehicles has bring wide change in automotive industry. It
is analyzed with the help of present research that electric
vehicles are highly popular among the citizens of UK
and there are ample of opportunities for companies to
grow in this field.

REFERENCES
 Muneer, T., Kolhe, M. and Doyle, A.,
2017. Electric vehicles: prospects and
challenges. Elsevier.
 Seebauer, S., 2018. The psychology of
rebound effects: Explaining energy efficiency
rebound behaviours with electric vehicles
and building insulation in Austria. Energy
research & social science, 46, pp.311-320.
 Timmers, V.R. and Achten, P.A., 2018. Non-
exhaust PM emissions from battery electric
vehicles. Non-Exhaust Emissions, pp.261-
287.