Comprehensive Business Plan: Sustainable Food Truck in the UK

This business plan outlines the development of a food truck business in the United Kingdom. It includes a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, as well as a PESTLE analysis to assess the political, economic, social, technological, environmental, and legal factors. The marketing plan details pricing strategies and buyer power, while the management team structure and financial plan provide a framework for successful operation. The plan covers aspects like company overview, products and services offered (including barbeque, tacos, pizza and sugar free cookeries), market audit (including competitor analysis), target market and financial projections, including cash flow forecasts and profit & loss statements. Data was collected through primary research questionnaires and secondary sources like books, articles and journals.

Business plans
(Food Truck business in UK)

Executive Summary
Main purpose of this business plan is to develop Food truck in United Kingdom. SWOT
analysis was used that helped in identifying the strengths, weakness, threats and opportunities at
UK. PESTLE analysis helped in determination of political, environmental, economic, social,
technological and legal situation of the UK for Food Truck business. Marketing plan was done
by identifying the best pricing strategy, buying power of the buyers and suppliers etc. Along with
this, management team and financial plan also applied that helped in successfully development
of Food Truck in UK.

Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
1. Business/company overview.......................................................................................................5
2. Products and services...................................................................................................................6
3. Market Audit................................................................................................................................7
3.1 Competitors............................................................................................................................9
3.2 SWOT Analysis.....................................................................................................................9
3.3 PESTLE Analysis................................................................................................................12
4. Target Market............................................................................................................................15
5. Marketing Plan...........................................................................................................................16
6. Management Team....................................................................................................................28
7. Financial Plan:...........................................................................................................................29
7.1 Cash flow Forecast..............................................................................................................29
7.2 Profit & Loss........................................................................................................................31
Conclusion and Recommendation.................................................................................................33
REFERENCES..............................................................................................................................34
Appendix........................................................................................................................................36

Introduction
Business plan is the written document that explaining the nature of business, marketing and
sales strategy, financial background, containing a projected profit and loss statement etc.
Business plan is an accurate rod map that gives direction or way so as business can plan its future
as well as assist it avoid bumps in the road (Kim, 2020). Planning of new business is important
and essential for the venture because it will help them in attaining of their business goals and
objectives successfully. “Food Truck” is a chosen business idea that is associated with providing
healthy meals to the people within United Kingdom. This is an effective business plan that
develops a sustainable and viable business. In order to complete this business plan, there are
different activities that will be used in this. These are: overview of the company, products and
services offered, market audit, competitors, SWOT analysis, PESTLE analysis, target market,
marketing plan, financial plan etc. All these are important information that will be essential and
significant for completing the business plan in successful manner.
There are two methods of collecting data such as primary and secondary. Both sources of
data collection are essential for completing this business plan in successful and effective manner.
in order to gather primary information, there are different techniques including interview,
questionnaire, focus group and many more. All these are essential but according to the current
business plan, questionnaire is more valuable and useful technique for the investigator. Main
reason behind using questionnaire as it will help in collecting of primary information from the
peoples live in United Kingdom. This information will be related with the customer’s taste,
preference and needs about the food products available in Food truck (Hwang and Shin, 2019).
Along with this, secondary is another method of data collection. There are various sources
that are useful in gathering of secondary information about the current business idea or plan.
These sources are: books, articles journals, publication research and many more. These are
effective sources of collecting secondary information about the new business development. With
the help of these sources, information about the SWOT analysis, competitors, PESTLE analysis
will be collected effectively.
Therefore, all these are main sources of data collection that will be useful for developing
Food truck BUSINESS IN United Kingdom. With the help of these sources, new venture become
able in developing of new Food truck business easily in specific destination. Main purpose of
this business is to provide healthy food to the target customers.

1. Business/company overview
Business plan is based on the Food Truck business that is essential for the people. “Rites
healthy food” is a chosen name of new business that associated with providing food products or
services in Food truck. This type of business is a great opportunity or chance for new venture
whose passion or desirer is serving quality and healthy food. It is essential and significant in
different manner like there is no requirement of purchasing costly spaces for starting up a
restaurant or new business. In this, new venture must have need is a full-fleeced truck, passion
and licences for making a food within the city. This is an effective business idea that requires
innovation and creativity with lip-smacking dishes with purpose of attracting larger number of
customers or foodies. This is a most significant and beneficial business because it supported in
earning of maximum amount of capital. There are different advantages or benefits of starting a
food truck business in United Kingdom (Ijaz and Goheer, 2020). These advantages are low start-
up costs, the capability to be own boss, less risk or challenges than starting up a restaurant
storefront, little restaurant experienced needed, current popularity of the business area, flexibility
of work etc. These are major advantages of Food truck business. There are some main and
essential points that will be needed while starting a food truck business. These points are costs
involved, licences needed points to keep in mind, food truck marketing and many more. These
are main points that will be required for starting a food truck business in successful and in
effective manner.
Figure 1: Food Truck Business

Business is booming for the United Kingdom food van sector. It is growing within
popularity because of the quantity of street or truck food, which is available to a customer when
they are needed and on the go. While this is somewhat that is comparatively new to the United
Kingdom, nations like Thailand take had a long popularity within street vans, and then they have
well-known to be successful. Research done by the Food and Agriculture Organization of the
United Nations has said that 2.5 billion people eat street food around the world every day. Search
terms have increased in year 2016. By means of an 83% rise for individuals searching ‘food
truck’, 320%searching ‘street food’, 66%, searching ‘street food van’ as well as 49% searching
‘food van’ as of year 2014. This provides a clear sign of an intense curiosity in not just the food
sector, but food which is readily obtainable on the street or truck. A main selling location for
those expressing into the food truck venture are markets as well as festivals, with over seven
thousand units being sold there. Along with this, there are different opportunities of starting food
business in UK. These are opportunity to cook and enjoy the work, higher number of customer
base, innovative technology and many others. Therefore, opening a food business within United
Kingdom is important and beneficial for the new venture. With the help of this business, new
venture can easily increase customer base that turn to impact in improvement of brand image.
This business helps them in increasing sales and also supports them in improvement of its
business performance and productivity (Morote, Hernández and Rico, 2016).
Vision: Main vision of the Rites healthy food is to provide quality and hygienic fast food to
customers at that place where customers actually want from us.
Mission: Main mission of the Rites healthy food is to attaining best in class efficiency and
productivity.
Objectives: There are some objectives of Rites healthy food which will be define as below:
 To develop a presence as a successful local fast food truck and increase a market share
within 1 month.
 To attract larger base of customers by providing quality at reasonable price in 1 month.
 To increase sales by developing innovation in the products and services.
2. Products and services
This is an important and essential aspect of the business success and growth. Without
product and services business is not a business. Food truck is a chosen business plan that is
essential because today’s people are Foody and want to eat foods any time and any place. Food

truck business help all peoples by providing quality products and services to the customers.
There are different products that will be available in food truck business.
Figure 2: Products and services provided by Food Truck
These are Barbeque, Tacos, Pizza, Burger, sugar free cookeries, Grilled cheese etc. These
are main products that will be available for the customers in food truck. These products are
available at affordable prize that will be essential for all class people such as lower class, middle
class and high class. Along with this, there are also different services that will be provided by
food truck. These are online order, tack away service, information about the combos on internet
etc. These are main services provided to the customers. Main purpose of opening the food truck
business is to attract larger base of customers and improved brand image in marketplace and in
customer mind. Vision of Rites healthy food is to offer quality products and services to the
customers with aim of increasing their trust and loyalty towards the brand (Chen and et. al.,
2020).
3. Market Audit
Market audit introduces to the systematic, comprehensive, evaluation, analysis and the
explanation of business marketing environment, both external and internal. Main goals,
principles, strategies and objectives is to determine the areas of threats and opportunities as well
as to recommend an effective plan of action to overcome threats in systematic manner. Market
audit is important for each and every business success because without this, no one is able to

identify the customer needs and market trends that turn to impact on their sales and profitability.
This will be important and essential for the Rites healthy food in attracting of larger base of
customers. There are different components of market audit such as marketing function audit,
marketing productivity audit, marketing strategy audit etc. These are important and essential in
identifying the market that turn to impact in improving sailing practices that result in attraction
of larger number of customers and also improvement of brand image. Along with this, without
marketing audit, Rites healthy food not able to develop their business in successful manner
(Mangla and et. al., 2018). There are some important components of the marketing audit that are
essential for developing food truck. These are explained as below:
Figure 3: Market audit of Food Truck Business
Macro environment audit: This audit includes external factors of the company that have
direct influence over marketing performance of business organisation. These factors are political,
environmental, cultural, economic and demographic.
Marketing strategy audit: This is another audit that is important and essential for the Rites
healthy food in checking their feasibility of business mission, marketing strategy, marketing
objectives and goals. This has a positive and direct impact over marketing performance of an
organisation.
Marketing productivity audit: Analysing the performance of marketing functions in terms
of cost-effectiveness and profitability. This will be effective for Rites healthy food in improving
of its marketing productivity that helps them in increment of brand awareness among customers
and in marketplace.
Task environment audit: This is one of the main and useful audits for Rites healthy food in
identifying the market needs about the food. There are some factors that closely linked with task

environment factors i.e. competitors, customers, distributors, retailers, marketing firm,
facilitators etc. All these factors are played important role in successfully development of food
truck business in United Kingdom (Tenrisanna and Kasim, 2020).
Therefore, above mentioned all these main major parts of market audit that are essential and
beneficial for Rites healthy food in attainment of competitive advantages and also improvement
of their brand image.
3.1 Competitors
Competitor’s analysis refers to the process of classifying and analysing the competitors to
know their weakness and strengths. In United Kingdom, there are different numbers of Food
Truck business that are successful. This is not easy for Rites healthy food to successfully develop
their food truck business in UK. There are different competitors including Scotties Coffee Van,
Pizza Pilgrims Van, Dark Fluid, The Veggie Table, Sud Italia, and Habaneros Mexican
Street Food. These are main competitors for Rites healthy food that have negative impact on
their business performance, sales, profitability, market reputation and many other. it is the role of
Rites healthy food to compete their all competitors which most is only possible by providing
quality products and services, using effective marketing techniques, price of the products is not
high etc. These are effective and useful ways in overcoming the issues associated with the
competitors.
3.2 SWOT Analysis
SWOT analysis refers to the process of analysing strengths, weakness, opportunities and
threats of the company. These are internal factor of the company that have direct impact on their
business performance and growth. A food truck is an included a food truck with a legal cook
food on the vehicle, permit to park and serve customers while stirring at different locations. In
context of Rites healthy food, this is a food truck that develops their business in United
Kingdom. SWOT analysis of the Rites healthy food will be mentioned as below:

Figure 4: SWOT Analysis of Food Truck Business
Strengths
 Experienced staff: This is one of the main strength of Rites healthy food that will be
essential and significant for them in developing of their food truck business in United
Kingdom successfully and effectively. Experienced staff will help Rites healthy food in
attracting of larger base of customers that result in increasing sales, improving brand
image and in attainment of competitive advantages within less period of time and in
successful manner (Ghimire and Aryal, 2019). Experienced staff become able in fulfilling
customers’ needs by providing quality and tasty foods in accordance to their wants. This
will be beneficial for Rites healthy food in improvement of its growth and success in UK.
 Fresh and innovative food: This is another strong point that have by Rites healthy food
while opening their food truck business in United Kingdom. For example: food truck
business not have much space for starting the food. Thus, they serve and cook food at the
similar period without leaving area for storing. This will be essential and beneficial for
Rites healthy food in attracting of larger base of customers easily. In this customer have
an effective chance to taste freshly and healthy cooked food. This will be effective for the
Rites healthy food in development of its strong brand image in marketplace as well as in
customer’s mind that output in increased sales as well as profitability.
 Fast service: This is a biggest strength of Rites healthy food that will help them in
maximisation of customer base within less time. By providing fast services to the
customers will assist them in improvement of customer loyalty as well as enhancement of

brand image successfully in UK marketplace. Fast services of food will be beneficial for
Rites healthy food in attainment of competitive advantages in successful manner.
Weakness
 Less Experience: This is a main weakness of Rites healthy food that impact on its
business and marketing performance in negative manner. company has less experience
regarding handling of daily basis issues in easier and without minimum time. This turn to
impact on brand image and goodwill of the Rites healthy food.
 Costly Food ingredients: This is another weakness because Rites healthy food is a new
business that wants to develop their venture in UK. For this venture, sufficient amount of
capital will be requiring. Thus, this is a main weakness that will have negative effect on
business performance of Rites healthy food. For example: the basic food ingredients or
components are becoming costly as well as food truck have to serve the meal at minimum
price. As they could distinguish themselves as of their competitors and also attract price
conscious market. Thus, this is a major weakness that have negative and direct impact
over brand image of the Rites healthy food (Azam, 2020).
 Lack of information: This is considering another weakness of Rites healthy food while
staring their food truck business in UK. There are different things regarding the market
that must have by Food truck business. This information is cocking methods and styles,
customers tastes and preferences, route and time at diverse places etc. These are major
information that will be needed by Rites healthy food while starting their business in UK
in successful manner. In this area, Rites healthy food is weak that have negative effect
over their marketing and operational performance.
Opportunities
 New product and taste: This is an effective opportunity for Rites healthy food in
successfully development of its Food truck business in UK. If Rites healthy food wants to
successfully develop their business in UK, it is the main role of them to provide new
products along with better taste (Das, 2019). This is an effective opportunity for them in
increasing of customer base and also in improving their brand image in marketplace. This
will further help them in developing their business in different other nations that output in
improved brand value and reputation.

 Use of modern technologies: This is another opportunity for the Rites healthy food in
increasing of their brand awareness about the Food truck along with products and
services. There are different technologies such as social media, development of website,
internet of things etc. These are useful technologies for Rites healthy food in attracting of
larger customer base as well as achieving competitive advantages within less period of
time and in successful manner.
 Emerging business: This is another biggest opportunity for Rites healthy food in
successfully development of its Food Truck business in UK. For example: the food truck
ventures fall within the category of actually emerging business. Today’s market is
competitive or reasonable, but it has not become congested with the competitions.
Therefore, this is essential for Rites healthy food in achieving best outcomes. Emerging
business give quality services as well as perform in more well manner, they can easily
attract an effective mass of market share.
 Covid 19: Lockdown due to Covid 19 presents an innovative and effective chance for the
Rites healthy food. From the time when people are held at home, and also all the
restaurants and hotels are closed. Rites healthy food is a food truck business that are like
a delivery services and can offer food to customer in their doorsteps.
Threats
 Legal requirements: This is a biggest threat for the Rites healthy food while opening
their Food truck business in United Kingdom. For example: some states and nations don’t
allow to open food truck easily. In this, legal requirements for Food Truck is not easy to
comply as well as vary from state to state. It is necessary for Rites healthy food to have a
licensee for opening a Food truck in United Kingdom.
 Threats of Competitors: This is also considered a major threat that have negative
impact over Rites healthy food and its sales and profitability. This threat negatively
impacts on business sales and also on their brand image (Pasukphun and et. al., 2018). In
UK, there are different competitors of Rites healthy food such as Barbeque, Tacos, Pizza,
Burger, sugar free cookeries, Grilled cheese etc. All these competitors have impact on the
sales of Rites healthy food.
 Easy to duplicate: This is a biggest threat for Rites healthy food because there is no
copyright involved. In this, any competitor is come into the marketplace and steal recipe

and produce a same product as well as taste but under not a similar brand name. this will
impact on Rites healthy food in reduction of its sales and also market image in
customer’s mind.
Therefore, above mentioned SWOT analysis will be beneficial for Rites healthy food in
successfully development or opening of Food Truck in United Kingdom (Supeno, Sebayang and
Haryatiningsih, 2019). Along with this, identifying the weakness and threats, food truck business
become able in competing their competitors and making strong position in marketplace and in
customer’s mind.
3.3 PESTLE Analysis
PESTLE analysis refers to the important and useful framework that is used by an
organisation for evaluating the key factors that are political, economic, social, technological,
legal and environmental. These are main factors that will be essential and valuable for Rites
healthy food in successfully development of their business in UK successfully. All these factors
will be explained as below:
Figure 5: PESTLE Analysis
Political: This is a main factor of PESTLE analysis that includes various sub-factors i.e.
fiscal policy, tax policies, trade traffics etc. In UK, government has wide regulatory frameworks
for each and every aspects of food industry (Konstantin, 2019). This covers the standards of
storing, transporting produce, cleanliness of commercial kitchens and requirements for labourers
within the food business. In positive way, this make sure that clients are not unprotected to poor
quality nutrition. Along with this, it is important for Rites healthy food to follow all political

factors systematically that result in improvement of brand image and in successfully
development of their food truck in UK without any political issues.
Economic: There are different factors comes under economic factors such as interest rate,
economic growth patterns, foreign exchange rates, inflation rate and many more. As a general
trend, population of the world is only getting wealthier. This means that people within the
middle, lower and upper classes have maximum amount of capital to spend on luxuries (Chitzos,
2018). This includes restaurant food. This factor has positive or favourable effect on entire
corners of the space i.e. food distributors, restaurants and individual employees who contribute
within these business. In United Kingdom, labour cost is high that impact on Rites healthy food
in negative manner. As this require maximum amount of capital that result in decreased growth
and success.
Social: This is another factor that includes different factors such as population analytics,
demographics, current trends etc. The UK has great consumer market that will be essential and
beneficial for Rites healthy food in development of their Food Truck successfully. This is a
biggest opportunity for the Rites healthy food in development of their business within United
Kingdom. This factor helps them in fulfilment of customer’s needs and at the same time
increasing customer base. This turn to impact in improvement of growth and success of company
within minimum time as well as in successful manner.
Technological: This is one of the main and important factor for Rites healthy food in
easily expansion of their business in UK. The United Kingdom is technologically advanced
nation in the world. With the help of this factor, Rites healthy food frequently develop new
technologies with the purpose of offering best solutions to the customers. By using
technological factor, Rites healthy food become able in increasing awareness about their Food
Truck that output in increased customer base, improved brand image, increased sales and
profitability, and enhanced growth and development in UK (Creydt and Fischer, 2020). There are
number of technologies that will be beneficial for Rites healthy food in marketing and promoting
of their brand to the customers and in marketplace. These are social media platforms i.e.
Facebook, Twitter, Instagram, YouTube etc., promotion through television, magazines etc. All
these are important for Rites healthy food in increasing of its brand awareness in marketplace.
Environmental: Economic activities has direct impact on the environment. However,
United Kingdom has made effective enhancements in decreasing the negative effect. The local

councils, government, charities, newspapers and many others have taken a range of initiatives to
develop environmental awareness as well as decrease the negative effect over the economic
growth on the environment. This factor not only growing the awareness of health repercussions
of the food customer eat, but also for environmental repercussions of the food customer eat.
Along with this, Rites healthy food become able to produce healthy foods to the customers. They
also use recycling approach that will be beneficial for company in attainment of long term goals
and also making the sustainable position in marketplace.
Legal: This is the last factor of the PESTLE analysis that includes different factors such as
safety standards, consumer laws, labour laws etc. In UK, there are different laws that must be
following by Rites healthy food while starting the Food Truck business in UK (Blair and et. al.,
2020). These laws are Employment Act 1996 that will help in protecting the employees’ rights,
Consumer protection act 2015, Consumer rights act 2015 etc. These are main laws and
regulations that must be follow by Rites healthy food. This will be beneficial and essential for
them in retaining of customers for longer time towards that brand. This turn to effect over growth
and success of company in marketplace.
Therefore, above mentioned all factors are essential for Rites healthy food in successful
development of its Food truck venture in UK. This will further help them in accomplishment of
competitive advantages successfully and within minimum period of time.
4. Target Market
Target market introduces to a group of potential consumers to whom an organisation wants
to sale out their products and services. For this, STP is an effective model that will be used by
Rites healthy food for achieving competitive advantages in successful manner. STP is a
segmentation, targeting and positioning that will be beneficial for the Rites healthy food in
successfully development of its Food Truck within United Kingdom (Agamah, 2019). STP of
Rites healthy food will be explained as below:
S: Segmentation: This introduces to the process of classifying audience into smaller groups that
are mainly based on some characteristics. Customers are segmented on the behalf of
demographic, psychographics, behaviour and lifestyle traits. All these segments will be
explained as below:
 Demographic: This segment is related with the gender, education profession and location
of the customers.

 Psychographic: This factor is related with the personality traits, priorities, beliefs and
values.
 Lifestyle traits: This factor includes entertainment preferences, hobbies, and non-work
activities.
 Behaviour: This is related with the channel preferences, brand loyalty and other shopping
habits.
Therefore, all these are main segments but according to the Rites healthy food, demographic
segment is valuable and essential because in this all types of customers are able in purchasing
and consuming the Food from the Food trucks.
T: Targeting: This refers to the process of targeting customers towards the brand. Target
customers of the Rites healthy food are upper class, middle class, higher upper class, families,
adults, students and many other. All these are main targets customers for Food truck that are
beneficial and essential for the company in attaining of better advantages within minimum period
of time and in successful manner.
P: Positioning: Positioning is referring to the process of making strong position of the brand or
product in marketplace. Rites healthy food must develop their strong brand in marketplace which
is only possible for providing quality products and services to the customers. This will be
effective for new venture in accomplishment of long term goals and objectives within minimum
time.
5. Marketing Plan
Marketing refers to the set of institutions, activity and process of developing,
communicating and offering quality products to the customers. Marketing is important part of the
business growth and success because without this, they cannot market their products and services
to the customers and in marketplace. Along with this, marketing plan introduces to the
operational document, which outlines an advertising strategy that a company will implement to
create leads as well as reach its target market. There are different steps that will be require by
Rites healthy food for completing marketing plan in successful manner (Camilleri, 2018). These
steps are executive summary, mission statement, trackable goals, situation analysis, target
market, SWOT analysis, promotional and distribution strategy etc. All these are important and
valuable for completing marketing plan in systematic and successful manner. Therefore,
developing a marketing plan will be beneficial and essential for Rites healthy food in

improvement of its marketing performance and growth. Marketing plan for Rites healthy food
will be shown as below in tabular form:
Aspects of marketing plan Rites healthy food
Executive summary Rites healthy food is new venture that wants to develop Food
Truck business in United Kingdom. Company wants to
manage sustainability within the marketplace for providing
healthy food to the all target customers. Situation analysis,
SWOT analysis, target market will be done that helped Rites
healthy food in attainment of competitive advantages in
successful manner.
Mission statement Mission statement of Rites healthy food is to develop strong
brand reputation and market image in customer’s mind and in
marketplace.
Trackable goals There are some trackable goals of Rites healthy food which
will be shown as below:
 To increase sales up to 50% within 1 month by
producing quality and tasty food.
 To increase customer base by providing all
information related to the product and services.
 To Develop strong brand image within half of the
month.
 To manage sustainability by producing healthy and
quality products.
Situation analysis Porter’s five force model will be used as a situation analysis.
This is a valuable model for Rites healthy food in identifying
the supplier power, buyer power, threats of new entrants,
competitive rivalry etc. This will be essential for the new
venture in accomplishment of competitive benefits in
successful manner (Tenrisanna and Kasim, 2020). All steps of
the Porter’s five force model will be explained as below:

Bargaining power of buyers: Buyers have high bargaining
power within the place where there are different fast –food
joints. This is essential for Rites healthy food because
bargaining power of buyers are high and they are interested in
eating the food. Thus turn to impact of Rites healthy food by
increasing their sales and market share.
Bargaining power of suppliers: Bargaining power of
suppliers in the United Kingdom is low that is good for Rites
healthy food. This will be beneficial for company in managing
strong relation with the suppliers that result in improvement of
brand image and goodwill in marketplace.
Competitive rivalry: Competitive rivalry is high in UK that
is not good for Rites healthy food in attainment of competitive
advantages. The determinant of the high rivalry is the great
number of restaurants selling quality products and services.
This situation is a weakness to a fast-food eatery. In order to
overcome this disadvantage, Rites healthy food must provide
quality products at reasonable price. As I will be beneficial for
them in increasing its sales and profitability within minimum
period of time (Nguyen, 2018).
Threats of substitute products: There is high threats of
substitutes because of lack of selling of products or services
sold of fast food industry. This is also a disadvantage for Rites
healthy food that have negative impact on their business and
market performance.
Threat of new entrants: There is requirement of getting
permission from government about the opening of food truck.
This is not easy for other entrants that will be a biggest
advantage for Rites healthy food. This will be beneficial for
them in developing their strong brand image and also
increasing sales.

Target market Target market of the Rites healthy food are upper class,
middle class, higher upper class, families, adults, students and
many other.
SWOT analysis
Strengths Weakness
 Experienced staff
 Fresh and innovative
food
 Fast service
 Less Experience
 Costly Food
ingredients
 Lack of information
Opportunities Threats
 New product and
taste
 Use of modern
technologies
 Emerging business
 Covid 19:
 Legal requirements
 Threats of
Competitors
 Easy to duplicate
Promotional and distribution
analysis
This is an important and significant aspect of the business
growth and success at marketplace. There are different
number of promotional techniques including Social media,
Facebook, newspaper, banners etc. These are important
promotional techniques that will be essential for Rites healthy
food in increment of brand awareness among customers and in
marketplace (Fenner, 2018). This will also support food truck
business in its growth and development in UK successfully.
Along with this, there are certain types of distribution
channels including producer, retailer, wholesaler and end
consumer.
Questionnaire is an effective and essential tool of collecting primary information from the
respondents. This is a useful tool for collecting accurate and reliable data from the respondents
about the opening of Food Truck business in United Kingdom. 20 respondents under food truck
will be selected randomly.
Data evaluation

For evaluating the quantitative and primary information gathered from questionnaire,
Frequency distribution analysis will be applied for evaluating quantitative data (Ishak and et. al.,
2018). In this tool, frequency table along with the frequency will be made. This will be shown as
below:
Q1) According to you, is it important for Rites healthy food to develop
their food truck business in UK?
Frequency
a) Yes 15
b) No 5
Q2) What are the opportunities for Rites healthy food in developing
their business within United Kingdom?
Frequency
a) Higher customer base 8
b) Advanced technology 6
c) Higher Innovation 6
Q3) What are the effective promotional techniques that would be use
by Rites healthy food for developing their Food Truck business in
United Kingdom?
Frequency
a) Facebook 5
b) Instagram 8
c) Traditional marketing 7
Q4) Is digital marketing facilitate Rites healthy food in promoting of
its Food Truck to the customers?
Frequency
a) Yes 18
b) No 2
Q5) According to you, what are the effective models that would be
essential for Rites healthy food in developing their business within
United Kingdom?
Frequency
a) SWOT analysis 7
b) PESTLE analysis 7
c) Potter’s Five Force analysis 6
Q6) According to you, what is the best pricing strategy that would be Frequency

use for Rites healthy food for its food products?
a) Competitive Pricing 8
b) Value based Pricing 6
c) Cost-plus pricing 6
Q7) According to you, what are the advantages that will be gained by
Rites healthy food while developing their Food Truck in United
Kingdom?
Frequency
a) Low Initial investment 7
b) Allow to build a strong brand 6
c) Attack more customers 7
Q8) In your opinion, what are the major threats for Rites healthy food
while developing their Food Truck in UK?
Frequency
a) Competitive rivalry 7
b) Threats of substitute products 7
c) Legal Requirements 6
Q9) Do you have any idea about the ways that would be used by Rites
healthy food for overcoming the threats associated within UK?
Frequency
a) Provide quality products and services 6
b) Use effective promotional techniques 7
c) Utilisation of best pricing strategy 7
Question 1: Important for Rites healthy food to develop their food truck business in UK
Q1) According to you, is it important for Rites healthy food to develop
their food truck business in UK?
Frequency
a) Yes 15
b) No 5

15
5
Frequency
a) Yes b) No
Interpretation: From the above mentioned graph, 15 out of 20 respondents had
knowledge about the significance of developing Food Truck business in UK. There is different
importance for Rites healthy food such as improved innovation, effective infrastructure etc.
These are major significance that will be beneficial for food truck in attaining competitive
advantages. Remaining 5 not had any knowledge about the same.
Question 2: Opportunities for Rites healthy food in developing their business within United
Kingdom
Q2) What are the opportunities for Rites healthy food in developing
their business within United Kingdom?
Frequency
a) Higher customer base 8
b) Advanced technology 6
c) Higher Innovation 6
8
6
6
Frequency
a) Higher customer base b) Advanced technology
c) Higher Innovation
Interpretation: There are different opportunities for Rites healthy food for developing
their business in UK. 8 out of 20 respondents had knowledge as higher customer base is a biggest

opportunity because it will help them in increasing of their sales. 6 participants had view as
advanced technology is a main opportunity because with the help of this, they can easily attract
larger customer base. Remaining 6 respondents had idea as higher innovation is main
opportunity because it will help company in improving their brand image in customer’s mind.
Question 3: Effective promotional techniques that would be use by Rites healthy food for
developing their Food Truck business in United Kingdom
Q3) What are the effective promotional techniques that would be use
by Rites healthy food for developing their Food Truck business in
United Kingdom?
Frequency
a) Facebook 5
b) Instagram 8
c) Traditional marketing 7
5
8
7
Frequency
a) Facebook b) Instagram
c) Traditional marketing
Interpretation: It has been determined from the above graph or table that there are
different number of promotional strategies that will be essential for Rites healthy food in
increasing their bard awareness among customers. 5 respondents had knowledge as Facebook is
a best promotional strategy because it easily attracts larger number of customers at same time.
8particiapnts had opinion as Instagram is a useful promotional technique because it facilitated
Rites healthy food in attracting customers. Remaining 7 participants had view as traditional
marketing is a useful technique as it aware most of the population easily.
Question 4: Digital marketing facilitate Rites healthy food in promoting of its Food Truck
to the customers
Q4) Is digital marketing facilitate Rites healthy food in promoting of
its Food Truck to the customers?
Frequency

a) Yes 18
b) No 2
18
2
Frequency
a) Yes b) No
Interpretation: It has been interpreted from the above table that most of the respondents
had knowledge about the effectiveness of digital marketing in product promotion. 18 respondents
had idea as digital marketing help Rites healthy food by saving their time and also increasing
customer base. Remaining 2 participants not had accurate understanding about the same.
Question 5: Effective models that would be essential for Rites healthy food in developing
their business within United Kingdom
Q5) According to you, what are the effective models that would be
essential for Rites healthy food in developing their business within
United Kingdom?
Frequency
a) SWOT analysis 7
b) PESTLE analysis 7
c) Potter’s Five Force analysis 6

7
7
6
Frequency
a) SWOT analysis
b) PESTLE analysis
c) Potter’s Five Force analysis
Interpretation: It has been determined that there are different models that will be useful
for food truck business in its growth. 7 respondents had idea as SWOT analysis is an effective
model because it will help them in identifying their strengths, weakness, threats and
opportunities. 7particiapnts had view as PESTLE analysis is essential and remaining 6
respondents had opinion as Potter’s five force analysis is useful. Therefore, all these are effective
and valuable for Rites healthy food in its business success and growth.
Question 6: Best pricing strategy that would be use for Rites healthy food for its food
products
Q6) According to you, what is the best pricing strategy that would be
use for Rites healthy food for its food products?
Frequency
a) Competitive Pricing 8
b) Value based Pricing 6
c) Cost-plus pricing 6
8
6
6
Frequency
a) Competitive Pricing b) Value based Pricing c) Cost-plus pricing

Interpretation: There are different types of pricing strategies that are essential for Rites
healthy food in selling of their foods. 8 out of 20 respondents had knowledge as competitive
pricing is effective because it will help them in succeeding over competitors. 6 participants had
idea as value based prancing is a best strategy and remaining 6 had knowledge as cos-plus
pricing is effective. Thus competitive pricing strategy is more effective and valuable for Rites
healthy food achieving better outcomes for their Food Truck business.
Question 7: Advantages that will be gained by Rites healthy food while developing their
Food Truck in United Kingdom
Q7) According to you, what are the advantages that will be gained by
Rites healthy food while developing their Food Truck in United
Kingdom?
Frequency
a) Low Initial investment 7
b) Allow to build a strong brand 6
c) Attack more customers 7
7
6
7
Frequency
a) Low Initial investment b) Allow to build a strong brand
c) Attack more customers
Interpretation: There are different advantages for Rites healthy food in developing their
business in UK. 7 participants had knowledge as low initial cost is a main advantage because this
will help them in gaining of better advantages. 6 participants had idea as allow to build a strong
brand is main benefit because it will help them in improvement of their growth. Remaining 7
participants had opinion as attack more customer is a main advantage.
Question 8: Major threats for Rites healthy food while developing their Food Truck in UK
Q8) In your opinion, what are the major threats for Rites healthy food
while developing their Food Truck in UK?
Frequency

a) Competitive rivalry 7
b) Threats of substitute products 7
c) Legal Requirements 6
7
7
6
Frequency
a) Competitive rivalry b) Threats of substitute products
c) Legal Requirements
Interpretation: It has been concluded from the above mentioned data that there are
different threats that have direct impact over business performance of Rites healthy food. 7
participants had opinion as competitive rivalry is main threat because it directly impacts on sales
of Food Truck. 7 participants had view as threats of substitute products is main challenge and
remaining 6 participants had opinion as legal requirements are the major issues. All these are
major issues that have negative effect on business performance of company.
Question 9: Idea about the ways that would be used by Rites healthy food for overcoming
the threats associated within UK
Q9) Do you have any idea about the ways that would be used by Rites
healthy food for overcoming the threats associated within UK?
Frequency
a) Provide quality products and services 6
b) Use effective promotional techniques 7
c) Utilisation of best pricing strategy 7

6
7
7
Frequency
a) Provide quality products and services
b) Use effective promotional techniques
c) Utilisation of best pricing strategy
Interpretation: From the above mentioned data, it has been interpreted that there are
different ways that will be beneficial for Rites healthy food in overcoming the all threats
associated with the food truck development. 6 respondents had knowledge as providence of
quality products and services is effective in reducing the competitor’s issues. 7 participants had
opinion as utilisation of promotional techniques is important because it help in reduction of the
threats of substitute products. Remaining 7 had idea as use of best pricing strategy is essential
way in reducing the legal requirements.
6. Management Team
Management team plays an important in developing a new business. Rites healthy food is a
chosen Food truck business idea and in this 4 members are included (Easton and et. al., 2018).
There are some parts that will be covered in management team. These are:
Goals of management team
 To increase the sales of Food truck by providing quality products.
 To maintaining sustainability at UK marketplace.
 To increase customer base by promoting the brand.
Management team members
There are 4 members in management team which are sales manager, production manager,
marketing manager research and development team. All these played important role in
developing Food Truck business within United Kingdom (Shahab and et. al., 2018). Along with

this, without management team, Rites healthy food not able in successfully development of their
business at UK. All these teams along with their roles will be explained as below in tabular form.
These are:
Management teams Roles and responsibility
Production manager One of the main role and responsibility of
Production manager is to make sure that
manufacturing process run efficiently and
effectively.
Research and development team Main role of R&D team is to identify the
needs and wants of the customers to the food
products and services.
Marketing manager Main role of marketing team is to use
effective promotional techniques with
purpose of increasing brand awareness about
the Food truck (Hsieh and et. al., 2018).
Sales manager Biggest role and responsibility of sales
manager is to sale out their products to the
customers as per their requirement.

7. Financial Plan:
Financial plan refers to the document containing an individual actual money situation as
well as long-term monetary goals. Financial plan of the Rites healthy food includes Cash flow
forecast and profit & loss account that will be shown as below:
7.1 Cash flow Forecast
This is a plan that displays how much amount of capital expects by business while starting
their new venture (Truong, 2019). Cash flow statement of Rites healthy food will be shown as
below:
Cash Flow statement
Opening balance of cash 200000
Cash flow from operating activities
Net profit before tax 5635500
Less: Depreciation
Profit on sale of fixed assets 100000
Increment in current assets 20000
Income tax paid 50000
Extra ordinary items 40000 -210000
Add: Increment in current
liabilities 70000
Loss on sale of investment 12000 82000
Net cash flow from operating
activities 5507500
Cash flow from investing activities
Add: Sale of machine 200000

Sale of plot 400000
Interest received 50000
Dividend received 45000 695000
Less: Loss on selling of fixed assets -300000
Purchase car -250000 -550000
Net cash flow from investing
activities 145000
Cash flow from finance activities
Add: Issue of shares 1000000
Proceed borrowings 700000 1700000
Less: Redemption of debentures -250000
Dividend paid -100000 -350000
Net cash inflow from finance
activities 1350000
Value of cash at the ending of year 7202500
Interpretation: From the above mentioned cash flow forecast, it has been interpreted that
opening balance of cash is 200000 and net cash flow from operating activities is 5507500. Net
cash flow from investing activity is 145000 and net cash from finance activities is 1350000 and
total value of cash at ending the ending year is 7202500. This is good for the growth and success
of Rites healthy food.

7.2 Profit & Loss
This is another financial account that will be essential for Rites healthy food in identifying
the profit and loss (Robinson, 2020). P&L account of Rites healthy food will be shown as below:
Profit and loss statement
Sales 10000000
Less: Sales return 200000
Net sales 9800000
Cost of goods sold
Opening stock 500000
Purchase 3000000
Trading expenses 120000
Total cost of goods sold 3620000
Value of gross profit 6180000
Operating expenses
Salary 100000
Advertisement 50000
Depreciation 200000
Repair and maintenance 4500
Insurance 120000
Office expenses 50000
Travelling expenses 40000
Depreciation 80000
Total operating expenses 644500
Operating profit 5535500

Add
Interest received 100000
Less: Tax 50000
Net profit 5585500
Interpretation: From the above mentioned profit and loss account, it has been interpreted
that net profit is 5585500. This will be beneficial for Rites Healthy food in successfully
development of its business within United Kingdom and also attainment of competitive
advantages.

Conclusion and Recommendation
From the above mentioned business plan, it has been concluded that there are different
activities that are different activities in successfully development of Food Truck business in
United Kingdom. These activities are market audit, target market, marketing plan and financial
plan. All these are important and successful for development of hew business. Therefore, Food
Truck is an effective opportunity for new venture in UK. This provided different benefits to the
company including higher customer base, improved infrastructure, increased sales etc.
Along with this, there are some recommendations to the Rites healthy food that will be
explained as below:
 Rites Healthy Food must provide healthy food by adding the new taste and ingredients as
it will help them in increasing of customer base.
 Rites Healthy Food must use different types of promotional techniques because without
this, they can nit attract maximum customer base and not attain competitive advantages.
 Rites Healthy Food used competitive pricing strategy because it will be essential for them
in increasing their sales.

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Appendix
Questionnaire
Q1) According to you, is it important for Rites healthy food to develop their food truck
business in UK?
a) Yes
b) No
Q2) What are the opportunities for Rites healthy food in developing their business within
United Kingdom?
a) Higher customer base
b) Advanced technology
c) Higher Innovation
Q3) What are the effective promotional techniques that would be use by Rites healthy food for
developing their Food Truck business in United Kingdom?
a) Facebook
b) Instagram
c) Traditional marketing
Q4) Is digital marketing facilitate Rites healthy food in promoting of its Food Truck to the
customers?
a) Yes
b) No
Q5) According to you, what are the effective models that would be essential for Rites healthy
food in developing their business within United Kingdom?
a) SWOT analysis
b) PESTLE analysis
c) Potter’s Five Force analysis
Q6) According to you, what is the best pricing strategy that would be use for Rites healthy
food for its food products?
a) Competitive Pricing
b) Value based Pricing
c) Cost-plus pricing
Q7) According to you, what are the advantages that will be gained by Rites healthy food while

developing their Food Truck in United Kingdom?
a) Low Initial investment
b) Allow to build a strong brand
c) Attack more customers
Q8) In your opinion, what are the major threats for Rites healthy food while developing their
Food Truck in UK?
a) Competitive rivalry
b) Threats of substitute products
c) Legal Requirements
Q9) Do you have any idea about the ways that would be used by Rites healthy food for
overcoming the threats associated within UK?
a) Provide quality products and services
b) Use effective promotional techniques
c) Utilisation of best pricing strategy
Q10) Provide any recommendations to the Rites healthy food in development of its growth of
Food Truck business in United Kingdom.