A Comprehensive Health Promotion Plan: Reducing Tobacco Use in UK

This report outlines a health promotion plan designed to address the increasing rates of tobacco consumption in the UK and its detrimental effects on public health. The rationale behind the plan stems from the rising consumption rates, reduced life expectancy, and increasing cancer cases linked to tobacco use. The proposed campaign, scheduled for three days across UK cities, aims to raise awareness about the negative impacts of tobacco products and offer strategies for reduction. The campaign includes skits, health professional-led classes, and medical check-ups. Furthermore, the plan incorporates health promotion strategies, particularly the Transtheoretical Model, to support individuals in quitting tobacco use. The report also suggests recommendations such as increasing prices and banning tobacco products to improve overall public health. This initiative seeks to create a healthier society by educating people about the consequences of tobacco and empowering them to make informed decisions.

HEALTH PROMOTION

Rationale of plan
There are many issues because of increase in consumption of tobacco
products.
• The rate of increase in consumption of tobacco products are increasing
every year by 3.4%.
• Average life expectancy of people has reduced due to tobacco
consumption.
• 50,000 cancer patients were detected in 2015 and its rate is increasing
by 2.3%
In this context, campaign will be conducted which will help in providing
information regarding the negative impacts of using tobacco products
and ways through which it can be reduced. The campaign will be
scheduled for three days and with this respect, professionals will be
called who would take classes related to tobacco.

Health promotion plan
 Health promotion campaign will be conducted in all the cities of UK
including societies and communities.
 In this context, permission will be taken from government in order to
promote problems and health issues faced by people of the country.
 Main aim of this campaign will be spreading awareness among the
individuals regarding impact and consequences faced due to tobacco
products.

Campaign schedule
This campaign will be for three days in which
following procedures have to be followed day wise:
 First day: A skit will be shown in which people will
get to know about the issues being faced because of
smoking or chewing tobacco products.
Second day: Health professionals will take classes
regarding the problems which inspire people to quit
smoking.
 Last day: Medical check ups will be done so-as-to
know about the health conditions of visitors.

Detailed information regarding the
campaign
 In addition to this, for the people with having health issues, medical
attention and precautions are provided to them with the help of which
problems or issues can be solved.
 In this way, people will get to know about the impact of using tobacco
products which will also help people to take decision to quit tobacco
products.
 In addition to this, on the last day, different ways will be suggested
through which visitors will be able to quit smoking or chewing of
tobacco products effectively.
 In this way, healthy society can be developed and the average life
expectancy can also be improved.

Ways in which health promotion campaign
will support health promotion strategies
 There are many health promotion strategies through which health
promotional campaign will be improved.
 Among which Transtheoretical strategy is the best one as it consists of
five steps through which people will be able to overcome their issues
or problems.
 All the people who will be visiting the campaign will be given
templates in which all the ways through which they will be able to
improve their health will be provided.
 In this way, people who were not able to attend the campaign will also
get benefited with the help of templates. In addition to this, through
word of mouth, other people will get to know about the campaign at
the first day itself and they will be able to make use of this advantage.

Cont.
 Further, through group meeting and communities, recommendation
will be made in order to increase the price or to ban tobacco products.
 This will help in improving the health of the country and in having
healthy life.
 In this way, the campaign developed to impact for consuming tobacco
products will help the country as people will get aware about its
impacts and appropriate steps which could be taken in order to
overcome the habit.

REFERENCES
 Street, R. L., Gold, W. R. and Manning, T. R., 2013. Health promotion
and interactive technology: Theoretical applications and future
directions. Routledge.
 Korda, H. and Itani, Z., 2013. Harnessing social media for health
promotion and behavior change. Health promotion practice. 14(1). pp.15-
23.
 Horwath, C. C., Schembre, S. M. and Nigg, C. R., 2013. Does the
transtheoretical model of behavior change provide a useful basis for
interventions to promote fruit and vegetable consumption?. Health
Promotion. 27(6). pp.351-357.
 Rongen, A., Robroek, S. J. and Burdorf, A., 2013. Workplace health
promotion: a meta-analysis of effectiveness. American journal of
preventive medicine. 44(4). pp.406-415.

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