Heritage and Cultural Tourism Management: A UK Case Study

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HERITAGE AND CULTURAL TOURISM MANAGEMENT
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Table of Contents
INTRODUCTION.......................................................................................................................................3
Task 1..........................................................................................................................................................4
Analyse the growth and development of the heritage and cultural industry.............................................4
1.2 Discuss the potential conflicts in the conservation of heritage and cultural resources.......................5
TASK 2.................................................................................................................................................10
TASK 3.............................................................................................................................................12
Evaluate the impact of different types of ownership on the management of heritage and cultural sites.
...........................................................................................................................................................12
Analyse roles and responsibilities of organisations in the heritage and cultural industry...................13
TASK 4.............................................................................................................................................14
Evaluate methods and media used for interpretation within the heritage and cultural industry for
tourists...............................................................................................................................................14
Conclusion:...............................................................................................................................................16
References:................................................................................................................................................17
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INTRODUCTION
Tourism is one of the fastest growing businesses in all over the world. This will serve for various
motives of the visitors starting from the source of fun, for business purpose, travel to an outside
country, gaining experience and holiday through traveling the historical locations and for
business purpose. Heritage is the terminology which is mainly used with something that is
related to inheritance from the previous and gives pride. There are different heritage which
includes cultural, natural heritage and various others. This assignment is based on heritage and
cultural management consists of various tourism sectors of the United Kingdom. In this, they are
analyzing the relationship of developing and maintaining the growth of industries with the
tourism industry which is essential. The other important factor is to analyze the value of culture
and heritage which gain the attention of a large number of tourists. Along with this, it requires to
understand all roles and responsibility of such industry which are helpful in increasing
development and growth level of the associated organization.
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Task 1
Analyse the growth and development of the heritage and cultural industry.
Cultural heritage and tourism are one of the important interdependent and growth of the tourism
sector which show the development of preservation of cultural heritage. It can be defined as a
conglomerate of natural and cultural organization environment that is constituted of the
destination. There are around 29 UNESCO which are identified as world heritage sites in the
United Kingdom. Some of them are attractive sites, natural views and beautiful destinations
which gain the attention of a number of people. There are various famous places of UK which
are attractive such as Henderson Island, Inaccessible Islands, and Gough along with some of the
archaeological sites and cultural places like Royal Botanical Garden, Maritime Greenwich, Saint
Margaret’s church and Westminster Abbey and so more (Salinas Chavez, 2018). The
development and growth of cultural and heritage industries are described as follows:
Attractive – There are various attractive and famous places in the UK are gaining a number of
people. Nature and culture also attract outsiders. For example, Frontiers of the Roman Empire
that is also known as the forts of modern Germany. Another is Blaenavon Industrial landscape is
one of the most popular destinations and it includes cultures, buildings, railways, quarries,
residential houses and many more. Along with this, such locations have huge sustainability and it
can be easily accessed for visitors with the use of transportation. There are some places where
their employees are getting training for skill development and describe historical information to
travelers in the correct manner. Such heritage and cultural sectors are mainly attracting a large
number of tourists.
Contracted heritage environment – It can be seen that there are some of the buildings and
monuments which are hand-made and built by people. These types of places are mainly famous
for their design, beauty and natural skills or art which are made by architecture (Markwick,
2018). In addition to this, there are some man-made locations such as City of Bath, Derwent
Valley, Blaenavon Industrial, and Maritime Mercantile City that are mainly known as
industrialized destinations.
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Cultural heritage – In the United Kingdom, there are around 29 cultural locations which are
attractive and famous among travelers.in such a place, people feel relax and stress-free. Such
heritage sites have their own culture importance in regard to their various nationwide and local
uniforms. For example, it can be analyzed that Maritime Greenwich where they understand of
direction and astronomy has been developed. In this, Royal Botanical Gardens that are mainly
used for evaluating the ecology and botany in order to understand the subjects. It includes the
Palace of Westminster, Tower of London which is one of the symbols of power, Saint
Margaret’s Church, Westminster that is considered as famous destinations.
Natural – It is one of the common factors which attract a large number of people towards
different popular places of UK that includes Henderson Island, Inaccessible Islands, and Gough
and its beauty (Su, Bramwell and Whalley, 2018). These are four natural heritage and cultural
destinations which are situated in the United Kingdom. In the natural heritage sites, there are
various buildings, landscape, coastlines such as marine zone in the national parks, forests,
woodlands in Henderson Island.
1.2 Discuss the potential conflicts in the conservation of heritage and cultural resources
Tourism is one of the complex and difficult occurrences which are related to the economic,
political, social, biophysical and ecological point of view. It can be analyzed that positive forces
for the natural and cultural agreement are required. There are some places which are face such
conflicts that include Stonehenge (UK), Historic Centre of Florence (Italy) and Bwindi
Impenetrable National Park (Uganda). Therefore, there are various potential conflicts which are
arising in the conservation of cultural and heritage resources that are described as follows:
Lack of presentation of places – It can be analyzed that there is lack of presentation which is
essential places before the travelers to the local and host community that is one of the most
effective conflicts (Larsen and Logan, 2018). In this concern, lack of awareness can be hindering
the appropriate concentration of the people and government that helps conservation and
protection of such places.
Poor planning and land use – If the potential conflicts between tourism project and the
conservation of cultural heritage cannot be identified and reduced which can be lead towards
poor planning. Sometimes a country needs to plan effectively so that they can attract a large
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number of people. There are different sites which are associated with land over the heritage and
lifestyle of the host community.
Lack of new technology and innovation – In the UK, the travel agency faces technological issue
and problem that is creating confusion among travelers who are visiting the country. There are
various problems such as lack of proper usage, advanced use of technologies, integrated training,
communicative software and educational opportunities for the employees (Turk, 2019). Along
with this, some of the factors affect the tourism development that includes lack of policymaker,
designers, tourism operators and such are directly impact on the country economy and growth
level. It can be analyzed that if the travel agency does not make innovative plans so they do not
retain their customers.
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Heritage and Cultural Tourism Management
Introduction
Tourism is one of the fastest
growing businesses in all
over the world. This will
serve for various motives of
the visitors starting from the
source of fun, for business
purpose, travel to an outside
country, gaining experience
and holiday through traveling
the historical locations and
for business purpose.
Heritage is the terminology
which is mainly used with
something that is related to
inheritance from the previous
and gives pride. There are
different heritage which
includes cultural, natural
heritage and various others.
This assignment is based on
heritage and cultural
management consists of
various tourism sectors of the
United Kingdom. In this,
they are analyzing the
Analayse growth and
development of cultural and
heritarge industry
Attractive – There are various
attractive and famous places in the
UK are gaining a number of
people. Nature and culture also
attract outsiders. For example,
Frontiers of the Roman Empire
that is also known as the forts of
modern Germany. Another is
Blaenavon Industrial landscape is
one of the most popular
destinations and it includes
cultures, buildings, railways,
quarries, residential houses and
many more. Along with this, such
locations have huge sustainability
and it can be easily accessed for
visitors with the use of
transportation. There are some
places where their employees are
getting training for skill
development and describe
historical information to travelers
in the correct manner. Such
Cultural heritage – In the
United Kingdom, there are
around 29 cultural locations
which are attractive and
famous among travelers.in
such a place, people feel
relax and stress-free. Such
heritage sites have their
own culture importance in
regard to their various
nationwide and local
uniforms. For example, it
can be analyzed that
Maritime Greenwich where
they understand of direction
and astronomy has been
developed. In this, Royal
Botanical Gardens that are
mainly used for evaluating
the ecology and botany in
order to understand the
subjects. It includes the
Palace of Westminster,
Tower of London which is
one of the symbols of
power, Saint Margaret’s
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relationship of developing
and maintaining the growth
of industries with the tourism
industry which is essential
(Salinas Chavez, 2018). The
other important factor is to
analyze the value of culture
and heritage which gain the
attention of a large number of
tourists. Along with this, it
requires to understand all
roles and responsibility of
such industry which are
helpful in increasing
development and growth
level of the associated
organization.
heritage and cultural sectors are
mainly attracting a large number
of tourists.
Contracted heritage
environment – It can be seen that
there are some of the buildings
and monuments which are hand-
made and built by people. These
types of places are mainly famous
for their design, beauty and
natural skills or art which are
made by architecture (Markwick,
2018). In addition to this, there
are some man-made locations
such as City of Bath, Derwent
Valley, Blaenavon Industrial, and
Maritime Mercantile City that are
mainly known as industrialized
destinations.
Church, Westminster that is
considered as famous
destinations.
Natural – It is one of the
common factors which
attract a large number of
people towards different
popular places of UK that
includes Henderson Island,
Inaccessible Islands, and
Gough and its beauty (Su,
Bramwell and Whalley,
2018). These are four
natural heritage and cultural
destinations which are
situated in the United
Kingdom. In the natural
heritage sites, there are
various buildings,
landscape, coastlines such
as marine zone in the
national parks, forests,
woodlands in Henderson
Island.
Cultural heritage and tourism
are one of the important
interdependent and growth of
the tourism sector which
show the development of
preservation of cultural
heritage. It can be defined as
a conglomerate of natural and
cultural organization
environment that is
constituted of the destination.
There are around 29
8

UNESCO which are
identified as world heritage
sites in the United Kingdom.
Some of them are attractive
sites, natural views and
beautiful destinations which
gain the attention of a
number of people. There are
various famous places of UK
which are attractive such as
Henderson Island,
Inaccessible Islands, and
Gough along with some of
the archaeological sites and
cultural places like Royal
Botanical Garden, Maritime
Greenwich, Saint Margaret’s
church and Westminster
Abbey and so more (Salinas
Chavez, 2018). The
development and growth of
cultural and heritage
industries are described as
follows:
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TASK 2
Introduction
Heritage and cultural tourism make the people aware of historic monuments, sites, palaces. This
tourism makes people understand the importance of old places and cultures. People can also
differentiate between different modern culture and historic culture. This also leads to achieving
financial stability in the travelling sector. The history can be experienced by customers through
this practice.
Purpose of heritage and cultural attractions
By travelling such places the people can experience the history and could identify old culture.
The past of very old and interesting places can also be determined by this particular tourism. For
youngsters and especially students are attracted towards these kinds of monuments. It is because
the lifestyles of old people can be experienced by the tourist. As in the case of the British
Museum, human culture is presented from the beginning of human life to the present. Tourists
are attracted to these places because the culture of ancients can be experienced. The life of
previous people, their techniques of surviving and living can be experienced by this practice.
British Museum was established in 1953 (Berti, 2013). Till then they are presenting various
historic realities in front of people.
A library is also present in the museum. This library is having thousands of books and many old
cultural books also. These books help in reliving the old culture. The images are present in the
library which leads to a better experience of ancient culture. The way in which they perform
daily activities and their surviving techniques can be understood properly. Experience of ancient
culture increases the value and importance of that culture.
For education purpose also these monuments play an essential role. For example, the present
state of the British Museum is completely different from its past. Now the museum is more
attractive and presentation of culture and heritage is also explained in modern methods. The
collection is now more than 13 million which is a huge quantity. The quantity gives the idea of
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the effectiveness of the museum. Having such a large extent of information is very beneficial for
students working in the field of history. Students can learn more efficiently now because relevant
information related to culture and heritage is available in the museum.
Better research could be achieved in the British Museum. It is due to the historical information
present in the museum. They have the largest data available on an online database. 2,00,000
entries they have of the historic object. All of the information is available on this website
regarding these objects. Thus for researchers and professors of history, a number of options are
available for completing and performing their research. Effectiveness of research also increases
due to the relevant and large quantity of information present (Mlinkauskienė, et. al., 2015). It is
because correct data in large quantity can be gained in the research.
Conclusion
The report highlighted the importance of ancient culture and heritage. There are various things
that can be achieved due to tourism in culture. It helps is proper and sufficient research for
researchers. Knowledge can also be gained by students. Reliving of the old culture is also
experienced in the British Museum. The value of ancient heritage also increases.
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TASK 3
Evaluate the impact of different types of ownership on the management of heritage and
cultural sites.
There are huge number of organisations are present worldwide which in timely manner takes part
in the initiatives which are created towards the protection and conservation of heritage and
cultural properties. There are campaigns created at national level or international level people
take part to create awareness why it is necessary to preserve these properties. The management
of heritage and cultural sites varies in three types of ownership such as public, private and
voluntary. There are three organisation which have different form of working and at the same
time different aim towards these old heritages which resembles our culture.
Public organisations create awareness among the people and educate them about the importance
of these heritage and culture sites. They are solely owned by government and their primary
function is to conserve the heritage and by protecting them it will contribute in country’s
economy as it leads to the creation of job, funds generated through visitors, earnings and
ownership. Heritage and cultural sites are also a source of entertainment and creates an image in
the eyes of general public.
Private organisations main aim is the generation of maximum profit an many of the private
organisations create these heritages into five star hotels which generates huge amount of money
as it has numerous number of visitors on daily basis. These properties afterwards become the
centre of attraction among everyone in the nation and people through their wedding functions
and other ceremonies which makes them more popular in the nation.
The voluntary organisations are way similar to public organisations and they act as a volunteer
for not for profit organisation. These organisations income mainly depends on these heritages
existence and they maintain these heritages without retaining any sort of profits. The source of
revenue generation is by charging fees for the entrance and by retaining this amount for general
public contributes in development of these heritages.
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