Advertising Campaign for Launching a UK Meal Kit Delivery Service

This presentation outlines a comprehensive advertising campaign for the launch of a new meal kit delivery service in the UK, scheduled for September 2020. The presentation begins with an introduction to advertising and its importance in product launches, followed by an analysis of the target market, which is identified as health-conscious women and children. It details a creative advertising campaign utilizing social media, banners, and posters, emphasizing the nutritional value of the meal kits. The presentation covers advertising concepts, a media schedule involving Facebook, Instagram, and YouTube, and indicative costs based on subscription plans. It justifies the choice of women as the target market, highlighting their health consciousness and spending capacity. Furthermore, it explores various advertising strategies, including pioneering advertising, and develops a media plan with a budget allocation. The presentation concludes with a discussion on media management, learning theories, and the evaluation of campaign success.