Online Shopping Behavior in the UK: An Age-Based Analysis (2016)

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MOCK TCA Part 1
The following is the table which is focused on the purchases (in terms of percentage) which is made
through the internet by the different age group in Great Britain in the year 2016
Particulars
16 -
24
25 -
34
35 -
44
45 -
54
55 -
64
65
+
Clothes or Sports Good 69 73 64 56 50 24
Household goods (E.g., Furniture, Toys) 34 65 65 56 49 24
Travel arrangements (E.g., Transport tickers, Car
hire) 33 50 47 45 41 19
Food or groceries 23 37 39 30 20 9
The following showing the column chart on the purchases (in terms of percentage) which is made
through the internet by the different age group in Great Britain in the year 2016
16 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
0
10
20
30
40
50
60
70
80
Column Chart
Clothes or Sports Good
Household goods (E.g., Furniture, Toys)
Travel arrangements (E.g., Transport tickers, Car hire)
Food or groceries
Interpretation
From the overall analysis of the chart it is noted that the highest purchases made through the
internet by the 16 – 24 years of age group were in clothes and sports goods, this accounts for 65% of
the total purchases, the next highest % is noted in the household goods like furniture, toys which
stood at 34%, followed by travel arrangements at 33%. The last focus is on the food or groceries
which was at 23%.
While analysing the age group between 25 – 34, the major purchases were at clothes or sports
goods, household goods stood at 65% followed by the travel arrangements at 50% and last focus is
on the food and groceries at 37%.

On the other hand, the data of the age group between 35 – 44 years of age shows that, major
percentage expenses were in the area of household goods which is at 65%, the next highest
percentage were in clothes or sports goods at 64%, the difference between these two categories
possess a difference of 1%. Travel arrangements were having a percentage of 47% and lastly the
food or groceries were at 39%
In understanding the age group of 45 – 54 years, the clothes or sports goods and household goods
possess the same percentage of 56%, this shows that the respondents are using internet to procure
both the categories of goods through internet. Travel arrangements account for nearly 45% of the
purchase percentage through internet which is followed by food or groceries at 30%
With respect to the data pertaining to the age group between 55 – 64 years, the highest percentage
of products is towards the clothes / sports goods which is at 50%, followed by household goods at
49%, the difference between the two expense items were at 1%. Travel arrangements were at 41%
and the last is towards food and groceries
The last age group which is considered is 65 + years, these respondents focus on 24% of the
purchases towards clothes or sports goods and household goods, 19% of them were in travel
arrangements and remaining 9% were in food or groceries.
Clothes or Sports
Good Household goods
(E.g., Furniture, Toys) Travel arrangements
(E.g., Transport
tickers, Car hire)
Food or groceries
0
10
20
30
40
50
60
70
80
Column Chart 2
16 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
Based on the overall data, it is noted that all the age groups except 35 – 44 years of age procure
highest level through clothes / sports goods, however all the age groups pay less attention in
procuring the food or groceries as the last resort through internet. This shows that personal
products like clothes, sports goods etc has the highest number of spending. The trend of purchases
among the age group of 16 – 24 years and 25 – 34 years are the same, similarly 45 – 54 years of age
and 65+ years of age shows the similar trend.
References
1. Freedman, David (2010). Statistics. 4th Edition. Cengage Publishing
2. Sarah Boslaugh (2012). Statistics in a Nutshell. Cengage Publishing
3. Sincich T. Terry (2012). Statistics. 12th Edition.