UK & Overseas Destinations: Visitor Profiles, Trends & Sustainability

This report provides a comprehensive analysis of travel and tourism destinations, comparing the UK (specifically London) with an overseas location (Paris). It examines visitor profiles, historical visitor numbers, income generation, and key tourist-generating countries for both locations, predicting future trends in visitor numbers and profiles. The report identifies and compares the cultural, social, and physical features of the UK destination with those of the overseas destination, detailing their appeal to tourists. Furthermore, it investigates and comparatively analyzes the economic and political characteristics of both destinations, evaluating how these characteristics affect the UK's appeal to tourists. The report concludes by identifying issues affecting the popularity of the UK destination and discussing how it can sustain its appeal through responsible tourism. This analysis highlights the importance of the travel and tourism sector in revenue generation and cultural exchange, emphasizing the need for sustainable practices to ensure long-term viability.

Travel and tourist destination

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
A)Identify and analyse a world’s leading destination and compare with your chosen UK
destination in terms of visitor profile and historic visitor numbers, income generated and the key
tourist generator countries to these destinations [P1.1, M1]...........................................................4
B) Using the data from the above, analyse destination trends for your chosen overseas leading
destination and your chosen UK destination and predict future trends in visitor numbers and
visitor profile.[P1.2].........................................................................................................................6
Task 2...............................................................................................................................................8
A) Identify the cultural, social and physical features of your UK destination, detailing the appeal
to tourists [P2.1]...............................................................................................................................8
B) Compare and contrast the cultural, physical and social features of the UK destination with
those of the chosen overseas destination [P2.2, M2, D1]..............................................................10
Task 3.............................................................................................................................................12
A) Investigate and analyse (comparatively) the economic and political characteristics of both
destinations [P3.1, M3]..................................................................................................................12
B) Critically evaluate how the cultural, economic, physical, political, and social characteristics of
the UK destination affect its appeal to tourists. [P3.2, D2]...........................................................14
Task 4.............................................................................................................................................15
4.1. Identify three issues that may affect the popularity of the UK destination as a destination and
compare and contrast them with the overseas destination chosen [P4.1]......................................15
4.2. Critically discuss how your UK Destination could sustain its appeal as a destination, with an
emphasis on ‘Responsible Tourism’ [P4.2, D3]............................................................................17
Conclusion.....................................................................................................................................18
Reference List................................................................................................................................19

Introduction
In the present day, travel and tourism sector is considered as one of the most emerging trends as
well as revenue generation sector across the globe. This sector helps to generate a significant
amount of revenue along with profit for the nation. Most of the people have travelled here and
there for leisure purposes, works or treatment. Therefore, the overall conditions (e.g. social,
political and financial) of that place are greatly influenced through this sector.
This assignment is based on identification and analysis of the most leading tourist’s destination
inside UK (London and Paris) in accordance with the traveller’s profile, revenue generation and
other aspects and based on that analysis, the prediction of future trends are also discussed in this
study. A proper identification of social, cultural and physical aspects of the chosen UK tourist’s
destination and a proper comparison with another overseas tourist’s destination are also provided
below. The last part of this assignment includes an investigation of financial and political
characteristics of chosen tourist’s destination and their impact on financial and political
characteristics and the way the UK destination might be able to emphasize over “responsible
tourism” are also described below.

Task 1
A)Identify and analyse a world’s leading destination and compare with your chosen UK
destination in terms of visitor profile and historic visitor numbers, income generated and
the key tourist generator countries to these destinations [P1.1, M1].
In UK, the people travel to the local tourists spots for leisure purpose or even visit another
overseas nation and therefore, travel and tourism are considered as the most popular and valuable
sector for the UK government (Chenet al., 2014). The government always tries their best to
provide better accommodations and facilities so that travellers can visit all the tourists’ spots
comfortably.
In this context, Eiffel Tower in Paris and London Eye in London are taken into consideration for
making the comparison based on the visitor’s profile, revenue generation and others as well as
those can be described as follows;
Paris (Eiffel Tower)
Year Number of
visitors
Amount of
generated
revenue
Average
revenue
generation per
visitor
2010 36 million £ 22 Billion £ 645
2011 37 million £ 24 Billion £ 655
2012 33 million £ 21 Billion £ 610
2013 37.5 million £ 28.9 Billion £ 686
2014 38 million £ 30.3 Billion £ 691
2015 40.2 million £ 31 Billion £ 701
2016 39.5 million £ 29.6 Billion £ 693

2017 41.5 million £ 31.6 Billion £ 748
Table 1: Revenue generation and visitor’s profile in Paris
(Source: Rodríguez-Molinaet al., 2015)
London (London Eye)
Year Number of
visitors
Amount of
generated
revenue
Average
revenue
generation per
visitor
2010 29 million £ 26 Billion £ 581
2011 28 million £ 25.8 Billion £ 578
2012 31 million £ 27 Billion £ 610
2013 33.8 million £ 27.6Billion £ 678
2014 34 million £ 29.8 Billion £ 680
2015 40.1 million £ 32.3 Billion £ 721
2016 38.5 million £ 29.5 Billion £ 719
2017 40.5 million £ 30.6 Billion £ 728
Table 2: Revenue generation and visitor’s profile in Paris
(Source: Vuet al., 2015)
From the above two figures, it has been identified that in the year of 2014, there were 38 million
visitor in Paris (Eiffel tower), whereas in the similar year in London (London Eye), there were 34
million of visitor. In case of revenue generation, it has also been identified in that similar year
the near about £ 30.3 Billion revenue are generated in Paris, where as £ 29.8 Billion revenue
were generated in London. Through the above comparison, it can be stated effectively that Paris

is holding the top most position in case of visitor’s profile and revenue generation in UK as well
as holds the leading position in travel and tourism sector in UK.
B) Using the data from the above, analyse destination trends for your chosen overseas
leading destination and your chosen UK destination and predict future trends in visitor
numbers and visitor profile.[P1.2]
Figure 1: Total revenue from Travel and tourists destination
(Source: Rodríguez-Molinaet al., 2015)
From the global statistics of travel and tourism sector, it has been identified that near about 36%
of UK citizens, are travelled locally or internationally for leisure purpose and 25% of UK
citizens, are travelled for their work related purpose (Oliveiraand Panyik, 2015). This implies
that near about half of the UK population are interested in travelling domestically and
internationally, which creates a massive opportunity for the travel and tourism sectors to generate
more revenue along with profit for their organization as well as for the nation too. From the
above depicted it can be identified that the UK government successfully gained £126 billion
revenue from this travel and tourism sector in the year of 2013. The above figure also depicted
that near about £54 billion revenue was generated by the “day visitors”, £21 billion revenue was
generated by the inbound logistics, £23.7 billion of revenue was also generated by the domestics
logistics and others.

Figure 2: World Ranking of Different Tourist’s Destinations
(Source:Chenet al., 2014)
According to the report of UNWTO, UK is one of the most famous tourist’s spot across the
globe and it has also been identified that 5% of the entire share of travel and tourism sector is
generated by this country (Oppewalet al., 2015). In case of future trends, it can be stated that this
emerging sector is developing very fast in accordance with the day passed and this sector
becomes very popular across the globe. On the other hand, with the advancement of technology,
it becomes easier for the travellers to make their planning for travel as they can book the hotels
or resorts by using internet and smart phone from their home. Though the above statistics of the
development of this sector, it can also be predicted that in between some upcoming years, this
sector will become the most crucial revenue generation sector for the nation and therefore, the
government are trying their best to provide necessary support to this sector in order to grow more
effectively.

Task 2
A)Identify the cultural, social and physical features of your UK destination, detailing the
appeal to tourists [P2.1]
Cultural factors: The cultural aspects of UK are greatly influenced by the travel and tourism
sectors. Travel and tourism sector also helps to change the cultural aspects of that place. From
the statistics of British airways, it has been identified that near about over 60 million of people
are travelled from UK to other places for working and leisure purpose in the year of 2012-2013,
which help the UK government to gain more than £10 billion revenue (Perezet al., 2017). In
general, the willingness of the travellers of travel one place to another for tourism purpose plays
the most important role in this context. The citizens of UK are mostly willing to explore new
places inside or outside of the UK. Through this sector, the culture of UK is become merger with
different cultures as there are many people who had come to this nation from outside for tourism
purpose.
The ancient culture of this country helps to attract the tourists mostly. For being an ancient
nation, UK includes several types of cultures, as there are many people coming from different
cultural background (Rodríguez-Molinaet al., 2015). As a result, the cultural diversification
occurs in this country. Therefore, the travellers believe that it will be a great opportunity for them
to experience of that diversified culture.
Social factors: In the social equity of UK are also greatly influenced by the travel and tourism
industry. According to the global statistics of job opportunity in UK, it has been identified that
this emerging industry helps to create more than 4 million job opportunity inside the UK. This
trend is increasing 4% per year and can be predicted that this sector will be most successful and
largest sector inside the UK in a few years. It can also be stated that there are many home, which
are driven by this emerging industry as this sector offers stability and better lifestyle to the
society.
Physical factors:

Figure 3: UK tourists map
(Source: Vuet al., 2015)
UK can be considered as a nation, which is blessed with various regions as well as tourism
sources. Through the above depicted map, the most valuable and popular tourists spots can be
easily identified, which are consists of Wales, Scotland, Ireland, London and England.
All of the places are very popular due to the ancient culture and massive tourism resources (e.g.
ancient style buildings, monuments and others) (Stylidiset al., 2015). Travel and tourism industry
also helps to improve the infrastructure of these places effectively. In case of Bath Town in
London, which was mostly popular for its old tradition and ancient infrastructure, but in the
present day due to the development of this industry, the place includes several hotels and resorts
(constructed in modern style and accommodation). This sector also helps to develop the
infrastructure (e.g. road construction, bridges, airports and others) of these places in order to gain
the attention of tourists more effectively.

B) Compare and contrast the cultural, physical and social features of the UK destination
with those of the chosen overseas destination [P2.2, M2, D1].
In this context, London and Paris are taken into consideration in order to make the comparison
based on the cultural, social and physical aspects and can be described as follows;
Factors Paris London
Cultural factors Paris is a developed country
and therefore, people of this
nation are mostly concerned
about music, engineering and
other entertainments, which is
considered and become the
most largest cultural capital
across the globe (Vuet al.,
2015). The nation include
1500 types of various
language, which also helps to
create the diversity in their
culture.
London is considered as one
of the most popular place due
to its old tradition and social
lives. The ancient culture of
this country helps to attract the
tourists mostly. For being an
ancient nation, UK includes
several types of cultures, as
there are many people coming
from different cultural
background. As a result, the
cultural diversification occurs
in this country. Therefore, the
travellers believe that it will
be a great opportunity for
them to experience of that
diversified culture.
Social factors According to the global
statistics of job opportunity in
UK, it has been identified that
this emerging industry helps to
create more than 4 million job
opportunity inside the UK.
This trend is increasing 4%
per year and can be
The social features of this
place are based on the “cast
system”, the medium rate of
populace, the diversity of
fallacies as well as practices
along with the hierarchy
(Bekket al., 2016). Many
heritages are thereplusthe

predictedthat this sector will
be most successful and largest
sector inside the UK in a few
years.
ancient building of this place,
whichalso help the “social
culture” of thisnation to be
popularas well as ancient.
Physical factors The nation is surrounded with
oceans, mountains and desert,
and due to this excellent
environment, this place easily
draws the attention of
travellers (Papadimitriouet al.,
2015). In addition, the Paris
government takes a further
step in order to develop the
infrastructure of this place so
that they can provide better
accommodation and facilities
to the tourists in order to gain
more revenue through this
sector.
In case of physical factors, the
infrastructure of this place are
mainly influenced by the
travel and tourism sector. All
of the places are very popular
due to the ancient culture and
massive tourism resources
(e.g. ancient style buildings,
monuments and others)
(Tigreet al., 2015). Travel and
tourism industry also helps to
improve the infrastructure of
these places effectively. This
sector also helps to develop
the infrastructure (e.g. road
construction, bridges, airports
and others) of these places in
order to gain the attention of
tourists more effectively.
Table 3: Comparison of London vs. Paris
(Source: Created by learner)

Task 3
A)Investigate and analyse (comparatively) the economic and political characteristics of
both destinations [P3.1, M3].
Name Paris London
Political factors In the present day, Paris can
be considered as one of the
most peaceful nation in where
there are no wars or political
crisis are available. This
factor is quite impressive as it
can gain the attraction of the
investors in an effective
manner for investing into the
new business (Fernández-
Caviaet al., 2014). Besides
that, Paris can be taken into
consideration as the best place
for the investors as the
companies available in this
country can successfully gain
the investment from the
investors effectively.
However, the political factors
also influenced the business
activities along with the
tourism operation in a
negative way. The Paris
government cannot gain any
control over the political
Political factors play a crucial
role in order to maintain the
travel and tourism activities of
this place. The political parties
have the power to maintain the
business and tourism activities
inside the nation. Besides that,
it can also be stated that
political parties maintain the
tourism sectors activities
effectively as well as they
have the power to make the
activities of tourism sectors
efficiently (Manhaset al.,
2016).
They British government also
plays a crucial role in order to
maintain the taxation rate of
the nation as well. For
example, the taxation rate of
this nation from 30% to 40%
and it can be hoped that
through this sectors it will be
possible for the nation of
gather more revenue as well as

factors as they seems very
powerful in order to gain
control over the marketplace.
Recently, Paris had faced
several terrorists attacks such
as Saint Pierre, Mayotte and
others and the government set
their investment (£150000) in
order to overcome these all
problems.
to earn more profit, by which
it will be easy for the nation to
develop their infrastructure in
an effective manner.
Economic factors The economic factor of this
country attracts the investor in
order to invest their money for
the nation’s growth along with
the growth of the travel and
tourism sector in an effective
manner(Bekket al., 2016).
One of the most famous
investmentof this nation is
inviting for the property and
the “property in Paris” might
be taken into consideration as
the most popular in case of
asset and capital investment
and the rental yields always
lies among 7% to 12%.
Paris is a modern tourist
destination with a very good
transport system.
Consequently, it is easy for
London can be considered as a
marketable city andcurrently it
includes the position of the
major urban businesses in the
domain. The city can be taken
into account as a living in
employmentas well
asbusiness, which includes a
lively philosophy. It includes a
GDP of over £ 650 billion, or
near about 25 % of the entire
GDP within the United
Kingdom(Papadimitriouet al.,
2015). The massive size of
this nation’sfinancial
conditioncan be considered
aslarger than other European
nations. From the global
statistics, it has been identified
that the London Port carries
near about 50 million tonnes

government, as well as the
continental part of Europe, to
be awarded good air, rail and
road links that offervery
reliable access for fulfilling all
the desires of present“tourist
destinations”.
of cargoper annum.
The performance of London's
economic situations,which
havealso been changedby the
previous years and influenced
the travel and tourism sectors.
In the time of productionthat
was dominatedfrom the20th as
well as early 21st century,
service businesses,
particularlyfinancialsituation
as well as business facilities,
can also be consideredas now
the leading sector. Entire of £
45 billion in case of
yearlyspreads of
propertiesplusfacilities, about
£ 25 billion energies to
monetary and profitable
services(Papadimitriouet al.,
2015).
Table 4: Comparison of politicial factors and economic factors in London and Paris
(Source: Created by learner)
B) Critically evaluate how the cultural, economic, physical, political, and social
characteristics of the UK destination affect its appeal to tourists. [P3.2, D2].
Social characteristics: In the social equity of UK are also greatly influenced by the travel and
tourism industry. According to the global statistics of job opportunity in UK, it has been
identified that this emerging industry helps to create more than 4 million job opportunity inside
the UK.

Cultural characteristics: The cultural aspects of UK are greatly influenced by the travel and
tourism sectors. Travel and tourism sector also helps to change the cultural aspects of that place.
From the statistics of British airways, it has been identified that near about over 60 million of
people are travelled from UK to other places for working and leisure purpose in the year of
2012-2013, which help the UK government to gain more than £10 billion revenue (Fernández-
Cavia et al., 2014).
Physical characteristics: UK can be considered as a nation, which is blessed with various
regions as well as tourism sources. Through the above depicted map, the most valuable and
popular tourists spots can be easily identified, which are consists of Wales, Scotland, Ireland,
London and England.
Economic characteristics: The economic factor of this country attracts the investor in order to
invest their money for the nation’s growth along with the growth of the travel and tourism sector
in an effective manner. Consequently, it is easy for government, as well as the continental part of
Europe, to be awarded good air, rail and road links that offervery reliable access for fulfilling all
the desires of present“tourist destinations”.
Task 4
4.1. Identify three issues that may affect the popularity of the UK destination as a
destination and compare and contrast them with the overseas destination chosen [P4.1]
Comparison
Issues UK Destinations Indian Destinations
Socio Economic In the social equity of UK are
also greatly influenced by the
travel and tourism industry
(Fernández-Caviaet al., 2014).
According to the global
statistics of job opportunity in
UK, it has been identified that
The financial
conditionsarevery bad as well
as the cultural does
predominant do not custody
healthy with the dissimilar
cultures of the travellers who

this emerging industry helps to
create more than 4 million job
opportunity inside the UK.
call these spaces.
Political Political factors play a crucial
role in order to maintain the
travel and tourism activities of
this place.
India has increased slightly in
terms of promoting its tourism
sector(Bekket al., 2016). The
government does not take
serious initiatives and does not
pay much attention to this
sector. The constant
disturbances at the highest
political level did not help
their cause.
Security In the social equity of UK are
also greatly influenced by the
travel and tourism industry.
According to the global
statistics of job opportunity in
UK, it has been identified that
this emerging industry helps to
create more than 4 million job
opportunity inside the UK
(Papadimitriouet al., 2015).
Although there were no
serious threats to security in
the form of terrorism, India
did not take any initiative to
increase security. This passive
attitude towards their safety
has meant that tourists have a
negative attitude toward their
destinations.
Table 5: UK destination vs. Indian destination
(Source: Created by learner)

4.2. Critically discuss how your UK Destination could sustain its appeal as a destination,
with an emphasis on ‘Responsible Tourism’ [P4.2, D3]
Britain has a sophisticated infrastructure and a good network that positions Britain as the center
of the European and global economy. It has a rich variety of cultural attractions, a variety of
efficient and affordable health services, and high quality university education. These positive
factors serve as the strength of Britain to attract foreigners to the country. The government is
fully involved in adapting new global problems by special representatives, ambassadors and their
new officials.

Conclusion
From the above study, the major tourists’ destinations can be identified very effectively. The
various contributing factors have also been taken into account in this regard. It has been found
that the development of a sufficient and stable political situation is one of the most important
factors that lead to the development of travel and tourism in every area. Comparative studies are
also provided with the differences between developing countries and developed countries in this
regard.

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