Research Project: Emerging Trends in UK Package Holidays - Thomas Cook

This research project aims to analyze the emerging trends in package holidays in the UK, with a specific focus on Thomas Cook. The objectives include understanding the concept of package holidays, evaluating emerging trends in the UK, identifying factors impacting development, and recommending improvements for Thomas Cook's holiday packages. The methodology employs an inductive approach, interpretivism philosophy, and a descriptive manner, emphasizing qualitative aspects. Key findings from surveys reveal that people travel outstation frequently, primarily for family vacations, preferring car transportation. Beaches are the most preferred destination, with travel often occurring with family and friends for 1-5 days. Spending typically ranges from £3000-£7000. Holiday packages offered by Thomas Cook are generally satisfactory, and customers predominantly purchase them online.

Research Project

Aim and Objectives
Aim:
Key purpose of the present investigation is to analyse the emerging
trends in the package holidays in UK. In this respect the Thomas Cook is
considered as a organization so that subject can be evaluated in
appropriate manner.
Objectives
 To understand the concept of package holidays
 To evaluate the emerging trends in the package holidays in UK
 To identify factors that may impact development of package holidays
 To recommend ways through which Thomas Cook can improve
effectiveness of holiday package.

Methodology
 Inductive approach
 Interpretivism philosophy
 Descriptive manner
 Qualitative aspects will be considered as critical aspect.

Theme 1. People travel outstation once in 6
months
How often do you travel
outstation
Frequency Percenta
ge
Once in a year 10 20
Once in 6 months 20 40
Every month 18 36
Every week 2 4

Theme 2. Family vacation is the major purpose
for which people travel to outstation and other
cities in UK
For which purpose you travel
to outstation and other cities in
UK
Frequency Percenta
ge
Family Vacation 25 50
Adventures 15 30
Business 8 16
others 2 4

Theme 3. Car is the mode of transportation
is most preferred in travel packages
Which mode of transportation is
most preferred by you in travel
packages
Frequency Percentag
e
Car 20 40
Bus 5 10
Train 10 20
Airplane 15 30
Ship 0 0

Theme 4. Beaches are the most preferred
destination for vacations within people of
UK.
Which kind of destination
is most preferred by you
Frequenc
y
Percent
age
Hill Stations 15 30
Beaches 25 50
Deserts 8 16
Historically significant
place
2 4

Theme 5 People prefer travelling with
friends and family the most.
With whom, do you
travel most often
Frequen
cy
Percen
tage
Family 15 30
Friends 25 50
Colleagues 8 16
Alone 2 4

Theme 6. 1-2 days and 3-5 days have preferred
by the customers to spend during the travelling.
How much days trip is
your preferences
Frequen
cy
Percen
tage
1-2 days 25 50
3-5 days 15 30
A week 10 20
A month 0 0

Theme 7. 3000-7000 and up to 3000 pounds are
amounts which spend on the trip.
How much do you spend on the
trip
Frequency Percentag
e
Up-to 3000 15 30
3000-7000 20 40
7000-15000 10 20
Above 15000 5 10

Theme 8. Holiday packages offered by
Thomas Cook are satisfactory for the
customers.
What do you think about
holiday packages offered
by Thomas Cook
Frequenc
y
Percent
age
Satisfactory 30 60
Somehow satisfied 15 30
Dissatisfaction 5 10

Theme 9. Customers purchase holiday
packages through online sources.
Do you purchase holiday
packages through online
sources
Frequency Percentag
e
Yes 40 80
No 10 20