Entrepreneurship: Passionate Foodie's Restaurant Business Plan UK

This document presents a business plan for 'Passionate Foodie's,' a proposed restaurant in the UK. The plan details the motivation behind the venture, the process of generating the business idea, and feasibility studies conducted, including STP analysis and budgeting. It outlines the products to be offered, potential market opportunities, and an analysis of the industry's attractiveness using Porter's Five Forces. The plan also addresses gaps and solutions, a PESTEL analysis, the restaurant's unique selling proposition (USP), and the marketing mix. The vision for the business is discussed, aiming for future growth and innovation. The plan concludes by emphasizing the importance of business planning for organizational success and references relevant sources.

Enterprise and Entrepreneurship

Table of Contents
 INTRODUCTION 3
 Motivation to choose the business plan for restaurant 3
 Process to generate business idea 3
 Feasibility studies connected 4
 Details of product to be offered 4
 Potential market opportunity 5
 Attractiveness of industry 6
 Vision for the business 7
 CONCLUSION 7
 REFERENCES 8

INTRODUCTION
Business plan is a vital tool that help a
business to determine organizational
success or fall the business venture. A
company with an appropriate business
plan can achieve their vision in
efficient manner. In this report there is
a business plan in which a restaurant
that's name is Passionate foodie's will
be open in UK.

Motivation to choose the business plan
for restaurant
 Become financially successful
 Express creativity
 Provide service to community

Process to generate business idea
 Brainstorming
 Internet research
 Mind mapping

Feasibility studies connected
 Business viability
 Is business worth pursuing?

STP analysis
 Segmentation
 Target market
 Positioning

Budgeting and Pricing for the business
Passionate
foodie's will adopt the cost
plus pricing strategy as it
is a very common menu
pricing policy that is used
by the restaurants.

Details of product to be offered
Passionate foodie's will offer a large
variety of food and drinks such as
sandwiches, shepherd's pie, ice tea,
coffee, Yorkshire pudding, col-
drinks, English breakfast and many
more.

Potential market opportunity
 Represent skills and an knowledge- Passionate foodie's
have opportunity to show its knowledge and skill by
implementing creativity in their food.
 Business expansion-They have opportunity to expand
their business in other market if they get success at one
place.
 Increase market shares- They can increase their market
share by improving their brand image in industry.

Finding gaps and solving problems
There are different gaps in this industry which are faced and solved
by Passionate foodie's. These gasp and solution are mentioned
below:
 Competition- Nowadays, there is a tough competition in among
the restaurants all restaurants provide different and attractive
services to their customers.
 Technology- Due to latest technology Passionate foodie's may
have face some difficulties as to obtain advantages of the
innovative technology respective restaurant need to invest a huge
amount in the technology.

PESTEL Analysis
 Political
 Economic
 Social
 Technology
 Legal
 Environmental