UK Retail Transformation: Employee Roles and Responsibilities at ASOS

This presentation provides a research proposal focused on identifying the roles and responsibilities of employees in developing transformation within the UK retail industry, using ASOS as a case study. It begins with an introduction highlighting the importance of transformation for improved productivity and market growth, particularly in the context of digital advancements. The research aims to understand workplace transformation within the UK retail sector, determine employee roles in ASOS's transformation, and examine the benefits of implementing effective technologies. Key research questions address the concept of workplace transformation, employee responsibilities, and the potential benefits of technology adoption. The literature review explores these questions based on existing research, and the research methodology outlines a positivism philosophy, employing both primary and secondary quantitative data through surveys and probability sampling with a cross-sectional time horizon. Desklib offers a wealth of similar research materials and solved assignments for students.

PRESENTATION OF A RESEARCH
PROPOSAL
(To identify the roles and responsibilities of employees in
developing transformation within UK retail industry)

TABLE OF CONTENT
◦Introduction
◦Research aim and objective
◦Research question
◦Research rational
◦Literature review
◦Research methodology
◦References

Introduction
◦Developing transformation within the company is important as it helps in brining new
working culture and new technological methods for better productivity and performance.
◦Digital transformation in the UK retail industry has implemented several new ideas and
thoughts that helps in achieving high market growth rate and a large number of
customers.
◦Workplace transformation is considered as an important concept that helps in delivering
growth in future and more success than the other competitor companies.

RESEARCH AIM AND OBJECTIVE
◦Aim: To identify the roles and responsibilities of employees in developing transformation within
UK retail industry: A study on ASOS
◦Objectives:
◦To develop basic understanding about the workplace transformation in context with UK retail
industry
◦To determine the roles and responsibilities of employees in developing transformation within
ASOS
◦To examine the benefits of workplace transformation that could be gained by ASOS by
implementing an effective technology

RESEARCH QUESTION
◦What is the concept of workplace transformation in context with UK retail
industry?
◦What are the main roles and responsibilities of employees in developing
transformation within ASOS?
◦What the benefits of workplace transformation that could be gained by ASOS
by implementing an effective technology?

RESEARCH RATIONAL
◦The reason behind conducting this research is to identify the roles and
responsibilities of employees in developing transformation within UK retail
industry.
◦This proposal covers brief understanding of workplace transformation and
different roles and responsibilities played by employers in developing the
transformation within company.

LITERATURE REVIEW
What is the concept of workplace transformation in context with UK retail
industry?
◦As per the view of Meske and Junglas (2021), workplace transformation is
defined as the method of improving skills, abilities and tools of employees to
maintain the constant changes that are taking place in the business strategy of
an organization.

LITERATURE REVIEW
What are the main roles and responsibilities of employees in developing
transformation within ASOS?
◦As per the view of Li, Zhu and Feng (2021), employees possess many roles
and responsibilities in developing strategic transformation in the company for
attaining more growth and profitability in the competitive environment.

LITERATURE REVIEW
What the benefits of workplace transformation that could be gained by
ASOS by implementing an effective technology?
◦As per the view of Hossinger, Chen and Werner (2020), technology is
changing on a fast pace and it is important for ASOS to adopt new
technological changes in order to survive in the competitive market.

RESEARCH METHODOLOGY
◦Research philosophy: Positivism
◦Research approach: Deductive
◦Research choice: Quantitative
◦Research strategy: Survey
◦Data collection: Both primary and
secondary data
◦Sampling: Probability sampling
◦Time horizon: Cross sectional

REFERENCES
◦Dai, Y. and Xu, J., 2021. Impact of non-commercial networks on academic
entrepreneurship in post-commercialisation. Technology Analysis & Strategic
Management, 33(2). pp.202-216.
◦Gobble, M. M., 2018. Digital strategy and digital transformation. Research-
Technology Management, 61(5). pp.66-71.