BTEC HND: Analyzing UK Online Shopping Patterns and Preferences

This report aims to understand the buying patterns and preferred online shopping stores of individuals and families in the UK. It analyzes the factors affecting customer buying patterns during online shopping, identifies elements influencing customers' selection of online stores, and determines the relationship between buying patterns and preferred online shopping outlets. The research employs an inductive approach, positivism philosophy, and a descriptive, quantitative design. Data is collected from primary and secondary sources using random sampling with 100 customers, and thematic analysis is used for data analysis. The report also addresses research questions related to factors affecting buying patterns, elements influencing store selection, and the relationship between buying patterns and preferred online shopping outlets, providing a comprehensive overview of online shopping behavior in the UK.

RESEARCH SKILLS
4.1

AIM
To understand the buying pattern and
preferred online shopping stores of
individuals and families: A case of UK.

OBJECTIVES
 To analyse factors that affects buying pattern
of customers during online shopping in the UK.
 To identify those elements that influences the
customers at the time of selection of online
shopping stores in the UK.
 To determine the relationship between the
buying patterns and preferred online shopping
outlets of consumers in the UK.
 To suggest the ways by which buying patterns
and preference of customers at the time of
selection online shopping stores in the UK.

RESEARCH QUESTIONS
1. What are the factors that affects buying
pattern of customers during online shopping
in the UK?
2. Which elements that influences the
customers at the time of selection of online
shopping stores in the UK?
3. Is the any relationship between the buying
patterns and preferred online shopping
outlets of consumers in the UK?

BACKGROUND OF RESEARCH
 In the present time, the trends of online shopping
in world are increasing with high exponential rate.
 People prefer online shopping because they no
need to visit shops and carry items all the time.
 There is a huge availability of products and services
on the online stores with wide range of offers.
 By this, the buying pattern of customers with the
time becomes changes.
 It makes impact on selection of stores by the end
users.
 So, it is important to analyse the buying pattern
and preferences of customers at the time of
selection of online shopping stores in the UK.

RESEARCH METHODOLOGY
 Research approach: Inductive because of
absence of hypothesis.
 Research philosophy: Positivism because of
research focus on achieves the objectives.
 Research design: Descriptive because of analyse
the data without making any kind of changes.
 Research type: Quantitative because it helps in
effectively analysis relationship between the two
variables.
 Sample technique: Random sampling with 100
customers
 Data collection: Both primary and secondary
sources
 Data analysis: Thematic analysis

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Community‐Based Participatory Research Skills and
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from a Clinical and Translational Science Center in the
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 Saunders, M.N., 2011. Research methods for business
students, 5/e. Pearson Education India.
 Schwiesow, D., 2010. 7 Research Challenges (And how
to overcome them). [Online]. Available through: <
https://www.waldenu.edu/about/newsroom/publication
s/articles/2010/01-research-challenges>. [Accessed on
23rd July 2016].