Business Data Analysis: Eco Fone UK Smartphone Market Analysis Report

This report provides a comprehensive business data analysis of the UK smartphone market, focusing on the company Eco Fone. It begins with an introduction to the significance of smartphones in modern life and then reviews the UK smartphone industry, including market trends and forecasts. The report analyzes the market, emphasizing the importance of mobile phones and presents a linear chart illustrating smartphone usage from 2012 to 2017, with exponential smoothing forecasts for 2018 and 2019. The report also explores the features that make smartphones crucial for older customers, such as larger screens and easier payment options. It assesses the pros and cons of expanding Eco Fone's business in Kingston, evaluates the efficiency of two retail shops, and analyzes customer feedback through a questionnaire. The report concludes by explaining the need for Poisson distribution in the company and summarizing the findings. The report includes references to relevant sources and provides a detailed overview of the UK smartphone market and its implications for Eco Fone.

Business Data Analysis
eco fone

INTRODUCTION
Smart phones are now a required part of everyday life in the world. The project report is
focused on the United Kingdom's analysis and review of mobile business trends. The report
outlines the UK Smartphone industry review and forecasts are provided to assist Ecofone.
The project study often addresses pros and cons of growing sector. Also included in the
report are the features of cell phones of the above organization.
MAIN BODY
TASK 1
(a) Analysis of market industry of UK regards to smartphones.
There are a range of electronic tools bought by customers in the UK context. Another of
the most commonly used by consumers is phones. In the present period, it is expected that the
Smartphone sector would grow tremendously. The study indicates that smart phones are obtained
from mobile platforms with an rise of 30 percent. The majority of the shopping for the items is
about 50%. With respect to many mobile products, computers are purchased by a 15 percent
margin (About smartphone market in United Kingdom. 2019). That is clear. The UK mobile
industry is now too low and is projected to rise by a large amount in the years ahead. The very
first touch screen was launched about ten years ago, and since this development smart phones are
continuously developed. Thus, citizens began to purchase it. Finally, the key explanation for
British growth with an increased mobile industry is the introduction of various phone apps.
These smart phones deliver camera apps, various installations of applications and many more. As
a consequence, there is an growing position for smart phones in different market segments. The
adoption of cell telephones is expected to reach 95 per cent by 2022.
(b) Importance of mobile phones.

TASK 2
Liner chart for time frame of year 2012 to 2017.
2012 2013 2014 2015 2016 2017 2018 2019
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
52%
62%
70%
76% 81% 85%
94% 94%
Smartphones Use by adults
Year Smartphones Use by
adults
2012 52%
2013 62%

2014 70%
2015 76%
2016 81%
2017 85%
2018 94%
2019 94%
Smart phones are also utilized by young people in order to test such apps and are used outside of
the linear method. For 2018 and 2019, usage of the smartphones is planned. The usage of such
instruments has increasing in the following years from the description and tables above. This
technique cannot even vary significantly, since the linear association in parameters and behaviors
in this case cannot be implied or removed, because this I d approach is not valid here. In such
conditions, a prediction model can be used to produce a forecast value for a specified future date
by utilizing an exponential smoothing method to permit a true forecast. For 2018 and 2019 the
process Exponential Smoothing (ETS) is tested below tablets.
Year Smartphones Use by
adults
2012 52%
2013 62%
2014 70%
2015 76%
2016 81%
2017 85%
2018 91%
2019 98%

TASK 3
Main characteristics that makes smart phones crucial for old customers.
In modern industry, the usage of phones relies on the age of people, as older generations will
change very easily. It indicates that well above 71 % of individuals have private mobile and are
below the age of 55 to 75 years, as reported in the Deloitte 2017 survey. Around 20% of elderly
people have reported around 15 times a day they power their mobile (About smartphone feature.
2019). Some essential functionality that renders smart phones more common with older
customers are described below:
 Bigger screen- This is one of the most significant advantages of smart phones and is
common with older customers. Since the device fonts are wider in scale, fonts can be
clearly identified.
 Easier payment- Consumers may make payment via one button on today's
Smartphone. This is possible because customers can use a cell phone to link bank
account for payment. As a consequence, older consumers tend to purchase smart
phones as they can make electronic purchases that mitigate the cost of cash.
 Effective sound quality- This allows exposure to all kinds of things safer for
consumers. This is really helpful especially for older consumers because they can
detect noises without hurting their hearing.
 Affordability- This is also a main feature of smart phones which can attract more
number of customers. It is so because mobiles phones can be used and taken at any
place. These devices are too easier to use and can be carry forward at any location by
keeping in pocket. As well as Smartphone are available at any place, now customers
can buy it from anywhere. So this is also a main feature that is attracting old age
group of customers to buy new smart phones.
 Social media site access- Elderly persons are usually elderly and have some leisure
time to communicate with their fellow human beings and citizens of age. 50% of the
older people have developed a face book and 70% of the total population are adults.

Social networking platforms like Facebook offer a place for communicating and
appreciating the content on these websites. It is one of the most important qualities
for the elderly in the UK.
Overall these features are too crucial for all age of customers and they can buy it and use it for
multiple purposes. There are also several main benefits for older users with smartphones. In this
sense, it is important to keep in mind that smartphones not only benefit older clients, but also
support young people tremendously.
TASK 4
Decision on expansion of business in Kingston.
In Kingston, Eco-Fone expected to broaden its activities. In this sense, the following are
the strengths and drawbacks of rising business:
Pros Score/10 Cons Score/10
1. Improved quality and rate
of production.
8 1. Requirement of long
amount of capital.
7
2. Increased extension of the
brand.
9 2. Higher logistical
difficulties.
6
3. Higher customer platform. 8 3. Lack of control on
additional expenses.
5
4. Possibility of raised share
of market.
9 4. Shortage of current
assets.
4
5. Increased value of
revenues.
8 Higher ratio of employee
turnover.
6
Total pros 42 Total cons 28
Average pros 8.4 Average cons 5.6

On the basis of above mentioned table this can be stated that there more number of average of
pros as compared to cons. Such as the value of average pros is of 8.4 on the other hand, average
cons are of 5.6. thus, above company should go with the expansion of their business at Kingston.
This is so because it will be beneficial for them.
TASK 5
Based on the above estimated sum of interest rate, this may be inferred that for duration of a
minimum of 180 months or 15 years the business needs to pay interest of 38419.32 pounds. They
ought to compensate 3201.61 pounds a month for 180 days. Each month. Therefore, they shall
bill 38419 pounds for a cumulative debt of 350000 pounds in relation to mortgages.
(b) Eight famous company for loan in United Kingdom.

They are the firms who sell clients in the UK lending facilities. Besides such, several other firms
include clients and businesses with mortgages according to their credit ratings.
TASK 6
Efficiency two retail shops of Eco Fone Company.
In Putney & Richmond, Eco-Fone has 2 stores where the average net taking-up of the business
will be calculated to assess increasing shop is strong in sales relative to other stores. The
business sells a variety of devices and appliances. According to the data, these are:
1st shop-
Mean => 100 pounds
Standard deviation => 20 pounds
Coefficient of variation (C.V.) = S.D. / mean * 100
=> 20 / 100 *100
=> 20 %
2nd shop-
Mean => 90 pounds
Standard deviation => 40 pounds
Coefficient of variation (C.V.) = standard deviation / mean * 100

=> 40 / 90 *100
=> 44.44 %
Analysis- As per of the above estimated value of the variability factor, it may be established that
the outcomes for both businesses are distinct. Just as in the shop one thing, it can be calculated
that the deviation coefficient is 20%. At the other side, the factor of variation is 44.44 percent in
the second shop sense. It reveals that the second shop is even stronger than the first. This is for
the measured production disparity. That is because To relation to that, there are variations to
mean and standardized deviation, too.
TASK 7
Eco Fone is smart phone company that serves questionnaire by help of email system. The
reports are displayed in Excel, and eventually added. Six questions are posed from a student in
general. A total of 103 people submitted a question based on the Likert scale to evaluating the
replies to the language. The following are the goal of all the answers and questions:
ID Q1 Q2 Q3a Q3b Q3c Q3d Q4 Q5 Q6
Mean
values 2.951456 2.893204
1.98058
3 2.504854 3.252427
2.51456
3 2.514563 2.524272 3.708738
In this case, the result was 2,95, when questioned regarding the last time they have bought
anything from Eco Fone, which shows that average consumers have bought anything from their
shop over the last 3 to 6 months, so that is good for the business as well. When questioned how
much they used goods bought at Eco Fone stores, they replied 2.89 (1-3 years) responses.
Question 3 contains four questions intended to include consumer service ratings, quality
performance, sales staff and cost added benefit. As for questions 4, 5 and 6 the level of service
achieved by eco-fone users and their probability of being submitted was determined. As for
Questions 4, 5 and 6, the standard of service attained by customers of Eco-Fone is measured.
Based on the average interest of a user, they do not personally love Eco Fone's activities but are
definitely able to recommend them to their relatives and friends and would possibly not live with
their customers.

TASK 8
Key cause of need of poisson distribution in above company.
Poisson distribution- A Poisson distribution is a statistical equation in mathematics that shows
how frequently an event will arise within a given time frame (Cordeiro, Rodrigues and de Castro,
2012). It is used for discrete incidents happening at a steady pace during a fixed span of time.
The Poisson distribution is a conditional measure, indicating that an event may only be measured
as happening or not, and only in full numbers can be determined. In many terms, a series of
Poisson can be used to estimate whether anything else will actually arise "X" several times.
When this is used- The distribution of Poisson is used to describe the distribution of unusual
incidents to a broad population. For instance, it is possible that a single cell can at some point
receive a difference in a wider cell community (Jamkhaneh and Gildeh, 2012).
Variation is a rare occurrence.
It can be used in the sense of Eco-Fone Company to identify differences of bill errors. The
following is achieved in the same measurement:

TASK 9
REFERENCES
Books and journal:
Cordeiro, G. M., Rodrigues, J. and de Castro, M., 2012. The exponential COM-Poisson
distribution. Statistical papers. 53(3). pp.653-664.
Jamkhaneh, E .B. and Gildeh, B. S., 2012. Acceptance Double Sampling Plan using Fuzzy
Poisson Distribution 1.
Online:
About smartphone market in United Kingdom. 2019. [online] available
through:<https://www.deloitte.co.uk/mobileuk2017/assets/img/download/global-
mobile-consumer-survey-2017_uk-cut.pdf>
About smartphone feature. 2019. [online] available through:
<https://www.bbc.com/news/technology-41319684>