This report provides a detailed analysis of the international business strategy for a UK SME aiming to enter the Chinese market with its UHT milk product. It explores the business drivers behind expansion, including technological advancements and market competition. The report delves into trade barriers such as quotas and ethical issues like discrimination and regulations. It emphasizes the importance of corporate social responsibility and the consideration of ethical and cultural preferences. Furthermore, it discusses expansion approaches and recommends strategies for successful market entry, considering the complexities of the Chinese market. The report covers aspects like PESTLE analysis, trade policies, and the significance of CSR, offering a comprehensive overview for international business strategy development.
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