An Examination of Current Trends in the UK Sports Tourism Market

This report analyzes the current trends in the UK sports tourism market, highlighting its significance as a key attraction for visitors. It details the economic impact, citing figures on equipment consumption, spectator sports, and TV/satellite consumption. The report emphasizes the popularity of major events like the Premier League, Wimbledon, and the Ryder Cup, and the draw of football, golf, and rugby. It also discusses the impact of the London Olympics on the nation's brand and tourism profile, underscoring the global attention and economic benefits derived from these events. The analysis covers key stadiums like Wembley and Anfield, and the diverse fan base from various countries, including Australia for cricket.

The current trend in UK particularly in the niche
market can be analyzed that of sports tourism which
is key to the people visiting England. The British
organization has stated that sports tourism has been
the main attraction of the tourist as they love
watching sports events held in London which is
main global center of finance and culture of the
country. The chart represents that equipment
consumption was 1.5 billion in the 2015.
While, 1.1 billion for Spectators sports and for
Sports gambling, money spent was also 1.1 billion.
TV and satellite consumption counts for 4.4 billion
in the economy. 0.4 billion was spent for
Sportswear. The England The England sports
tourism industry worth for $3.2 billion and also
graciously welcomes nearly 4 million travellers all
around the world. On an average, visitor contributes
up to $1200 per trip which is two times of people’s
spending when travelling to visit Britain. The main
sports events are held in Britain such as Premier
league, Wimbledon opens and Ryder Cup etc. which
attracts sport lovers. The sport fans were also
attracted to Britain with over 8,000,000 football
fans. The stadiums which have been favorable to
more number of tourists were Wembley stadium,
Anfield, the Emirates stadium, Goodison Park and
Stamford Bridge were main choices of fans. Out of
8,000,000 fans, 2,000,000 were foreign tourists
visited in Britain for viewing football matches. The
next sports are Golf and Rugby which draws fans
from nations like Ireland, France and USA.
From Australia, most of the cricket fans are attracted
mainly for Cricket. On the other hand, Olympics held
in London has showcased profile of Britain with the
Nation Brand for sports and tourism. It can be analyzed
that Olympic has drawn attention of viewers from TV
over week period in more than 200 countries in the
world and has benefited economy in the best way
possible.
CURRENT TREND IN THE SPORTS TOURISM