Advertisement Campaign: UK Students' Communication Challenges in China

This report presents an advertisement campaign focused on addressing the common communication challenges and barriers encountered by UK students studying in China. It identifies issues such as language barriers, differences in academic practices, cultural barriers, time differences, and a lack of common interests. The campaign suggests strategies adopted by Chinese universities to overcome these barriers, including establishing common communication times, exploring cultural backgrounds through seminars, organizing recreational and teamwork activities, and offering language learning sessions. The ultimate goal is to enhance effective communication skills, promote understanding, and improve the overall academic and social experience for UK students in China. Desklib offers more resources and solved assignments for students.

Advertisement Campaign
Introduction
The effective communication skills
are important for students that are
necessary for setting and learning
various things in their academic life.
These communication skills that is
effective communication is very
helpful as it assists them in enhancing
their skill and knowledge for positive
outcomes in their lives. The brochure
is based on effective communication
in student’s life who are studying
abroad. The brochure covers various
challenges and barriers that are there
in effective communication. It also
discusses the strategies for
overcoming these barriers. This
brochure is based on the
communication barriers faced by UK
students going for higher studies in
China.
Common challenges and barriers to effective
communication
Certain common challenges as well as
barriers of effective communication
faced by UK students studying in
China are as follows:
Cultural barriers- The culture and
tradition differ in the world. This
diversity results in creation of barriers to
effective communication (Jevons and et.
al. 2019). Chinese culture is different
from UK which also reflects in their
teaching practices.
Language barriers - The students studying abroad face
various issues with language as these students come
from different places, background and there is
completion difference in their language all over the
world as this makes them feel insecure about their
language resulting in poor communication. Chinese
assent of teachers creates issues for UK students in
understanding their lectures.
Academic practices- Teaching style and
assignment requirements are different in
China as they strictly focus on studies which
poses as a challenge for UK students.
Time difference- Due to time gap of 7 hours
in time horizon of China and UK, students
do not get get time to talk with their friends
and families. This practices poses as a
challenge for them and felt them homesick.
Lack of common interests- Chinese and UK students
do not share interests and hobbies which create
challenges for them to get indulging with each other in
a strategic manner.

Development of various strategies that are needed for overcoming
communication barriers
Strategies adopted by Chinese universities for overcoming the communication barriers are as follows:
Exploring cultural background- Chinese universities organised
seminars in order to increase involvement of students of both the
countries through exploring cultural background. They asked often
about the background, culture, traditions and other things.
Common timing for communication- Within China universities, the
proper interaction with students has been implemented on a proper time so
that there was a clear discussion about their problems and issues to each
other and even to their teachers, professors and higher authorities.
Organise sessions for learning languages- Chinese universities
held language learning sessions for UK students in order to help
them in understanding Chinese assent. This proper listening and
complete attention helped them in learning their language on a fast
rate as well as it reduced the various barriers of effective
communication.
Organise recreational and team work activities- In China, universities
organise recreational activities on a constant basis which help them to
involve students of both the countries. This also help them in
understanding about common hobbies and interests in an effective
manner.
REFERENCES
Pikhart, M., 2018, August. Technology
enhanced learning experience in intercultural
business communication course: a case
study. In International Symposium on
Emerging Technologies for Education (pp.
41-45). Springer, Cham.
Sheffield, J. P., 2020. Search engine
optimization and business communication
instruction: interviews with experts. Business
and professional communication quarterly.
83(2). pp.153-183.
Tripathy, M., 2018. Assertiveness–A win-
win approach to business communication.
IUP Journal of Soft Skills. 12(2). pp.48-56.