The role of eco-tourism in sustainable development: UK tourism report

This report examines the role of eco-tourism in sustainable development within the UK's tourism sector. It begins by highlighting the importance of eco-tourism and its impact on sustainability, referencing academic sources. The research employs a qualitative approach, using primary data collection methods, and thematic data analysis. The report aims to explore eco-tourism's role, provide recommendations for promotion, and analyze various activities in the UK. The research methodology is clearly defined, outlining the interpretivist research philosophy, inductive approach, and data collection methods. The report also mentions the importance of digital marketing, customer satisfaction, and the role of organizations like AITO. The findings are intended to inform strategies for sustainable tourism practices, promoting environmental and economic benefits for local communities. Finally, the report will recommend ways to promote eco-tourism and sustainability within the tourism sector.

TITLE: : “Importance of role of eco - tourism in sustainable development for tourism sector :A case study of UK “
Aims and objectives
Aim: The aim of this research is to find out the importance of eco tourism in sustainable development for tourism activities in UK.
Objectives:
1. To examine the role of eco-tourism in sustainability development
2. To recommend various ways to promote ecotourism in tourism sector
3. To examine the importance of Eco tourism and sustainability development
4. To analyze various types of eco-tourism activities followed by British tourism sector
Research methodology
 Research philosophy- Interpretivism
 Research approach- inductive research
 Types of research- qualitative data collection
method
 Data collection methods- primary data
collection
Literature review
The importance of Eco - tourism and sustainability development
According to Torres-Delgado and Saarinen, 2014 , eco-tourism is utilized as an excellent tool in order
sustainable development. The environmental ,economic and social benefits is been created for local communities.
Today by many marketers and tourism planners eco-tourism is being carried out. The impact on the environment is
minimized due to eco-tourism and the local communities are benefited from this concept and also more satisfaction
is there among tourist.
The various types of eco-tourism activities followed by British tourism sector
According to Picard, (2015) , there are few organization and program that can assist the people for looking
for sustainable experience for travel . .The first tourism industry association in UK is Association of
independent tour operators(AITO).
Data analysis
RECOMMENDATION
 The government need to launch program and campaign in order to make more and more companies
ware about sustainable practises and eco-tourism.
 The social media sites need to be used for promotion of eco-tourism practices