Comprehensive Report on Visitor Attraction Management in UK Tourism

This report provides a comprehensive analysis of visitor attraction management in the UK tourism industry. It discusses the overlap of different types of attractions, including natural, heritage, purpose-built, and event attractions, and evaluates the importance of these attractions in terms of business development, profit, conservation, preservation, and employment. The report also assesses the needs and motivations of various visitor types, analyzes the impacts of tourism on visitor attractions, and examines the effect of different theories of tourist motivation, such as responsible tourism, on the management of these attractions. The study further explores strategies for sustainable tourism, including minimizing negative impacts and maximizing benefits for local communities and the environment. Case studies of successful visitor attraction management practices in the UK are also highlighted.

Visitor Attraction Management
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
Task 2...............................................................................................................................................8
Task 3.............................................................................................................................................11
Task 4.............................................................................................................................................15
Conclusion.....................................................................................................................................18
Reference list.................................................................................................................................19
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Introduction
The travel and tourism industry is a thriving industry in Britain. Almost 4% of Britain’s GDP is
obtained from tourism industry (Alazaizeh, et al., 2016).UK is one of the most visited place of
Tourism in Europe. Yearly, billions of people visit UK and a lot of the communities in Britain
rely on tourism for their livelihood. This assignment consists of four parts, which discuss the
different aspects of tourism in UK, different tourist attractions and their importance. The report is
made by the Junior Tourism Consultant working for Visit Britain and the research is done after
visiting different tourists attractions of Britain like National Maritime Museum, British Museum,
Greenwich Park and Queens House.
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Task 1
1.1 Discuss the overlap of visitor
attractions in relation to particular
types of attraction.
A place where tourists visit for the natural or
cultural value of exhibit, historical
importance or for leisure and adventure is
called a tourist attraction. Tourist attractions
can be of various types like natural
attractions, amusement attractions themed
for entertainment of the tourist or of
historical significance. Increasing number of
tourist attractions will help increase the
scope of tourism in Britain (Benur and
Bramwell, 2015).
Types of tourist attractions
There are many different types of tourist’s
attraction, which can be classified through
various parameters. The four main
attractions which are found in Britain are as
follows-
Figure1: Natural attraction of Britain
(Source: Mihalic, 2016)
Natural attraction- Attractions, which are
created by the nature are called natural
attractions. Attractions like scenic views,
natural water bodies, hills and caves are
example of natural attractions. England has
a lot to offer to the tourists who are looking
for serene natural getaways like Goon hilly
downs and Lake Windermere (Coccossis,
2017.).
Fig
ure 2: Heritage attraction of UK
(Source: Smith, 2014.)
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Heritage attraction- Manmade attractions,
which has significant historical importance
and was built a long time ago is called
heritage attractions. UK has a lot of heritage
attractions like Queen’s House and
Greenwich Park. These attractions states a
lot about the vast and the diverse history
Britain has. The visitors from different
countries and locals as well can appreciate
these attractions. The Greenwich Park and
the Stonehenge are very popular tourist
attractions. Greenwich Park is also declared
as UNESCO world heritage site. These
attractions are going to serve for both
natural and as well as heritage traveller.
Therefore, people who are visiting for
historical interest will also take an
experience of the natural attractions that UK
has to offer.
Figure 3: Example of purpose built
attraction of UK
(Source: Lu, 2017.)
Purpose built attraction- The attractions that
are built purposefully to attract tourism to a
certain place is called a purpose built
attraction. This type of tourist attraction
creates a great impact on the tourism and the
tourists. Amongst UK’s many purpose built
attractions, places like tower of London,
London eye, British museum, National
Maritime Museum, Buckingham palace and
Alton towers are the most famous ones.
These attractions are almost equivalent of
the UK tourism in a tourists mind. There are
attractions that were built for different
purpose than tourism like Windsor castle,
York Minster, but with time these have also
become chief attractions in UK and now add
to the purpose built attractions. The
architecture which were a necessity for the
locals also acts as a purpose built attractions
and many tourists around the world comes
to UK for the architectural marvels that it
offers and it includes not only castles but
country side houses and galleries and many
more. One of the chief examples of
architectural marvel which are purpose built
in UK are- British museum, The National
Maritime Museum which offers a lot to the
heritage travellers that comes to UK.
Therefore, this overlap in the tourist
attractions serves as a great tool for
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encouraging tourists to visit the Great
Britain (Powell and Iankova, 2016.).
Event attractions: Events are also used as
attractions for bringing tourism in an area. A
place which does not have a lot to offer in
natural or manmade attractions, generally
rely a lot on the events for attracting tourists.
In UK black pool illumination is an example
of small event which attracts tourism. UK
has also arranged Olympics and
Paralympics, which are huge events and
attracted a tremendous amount of tourism.
1.2 Analyse the importance of different
visitor attractions.
Tourism being the 4th largest industry, the
enhancement of the tourist attractions will
boost the tourism industry in Britain.
Tourism industry yearly employs a great
number of people, which is also an
important reason to pay importance to the
tourist attractions. The government also
gains a very good amount of revenue from
this industry. The historical attractions of
UK are also benefiting from regular
monitoring which is helping in the
conservation in the history and culture of the
nation (Horner and Swarbrooke, 2016).
Development of business- Tourism has
great impact on the local business which
should be a significant reason to boost the
tourist attractions. There are businesses
which solely rely on the tourist attractions
and there are other industries like hospitality
and food which relies on tourism industry
partly. There are regions which does not
have a lot tourist attractions therefore these
regions business will be boosted by building
new attractions. The nearby market places of
Queens Palace, British Museum, and
Greenwich Park thrive on tourists that visit
these attractions.
Profit- Tourism industry of UK is expected
to grow at the rate of 3.8%, significantly
faster than other industries of UK like retail
and manufacture. Therefore it is not hard to
assume the chances of profit bearing is also
pretty high than other industries in UK. By
2025 the estimated worth of tourism
industry is £257 billion and the government
will attain a huge amount of the revenue.
New tourist attraction will help the industry
to grow even faster and government will
also be very helpful to the travel and tourism
and likely to invest more in this industry for
its growth.
Conservation: The tourism industry helps in
the conservation of lot of the historical sites
and the tourists are very interest in the
culture and the heritage of a nation which
encourages the government and the local
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authorities to pay extra attention to these
attractions. Different tourist attractions are
increasing the revival of the heritage sites.
Some of the natural attractions are also part
of conversation due to increasing popularity
of natural and scenic tourism. Therefore
local government is also taking great
initiative for conservation of nature and the
heritage (Croes et al., 2018). Heritage sites
like Queen House, Windsor castle and
Greenwich Park are in need of conservation
so that the future generation can also witness
these marvels of architecture. British
Museum and National Maritime Museum
are purpose built attractions which also
attracts lot of tourist every which also needs
better maintenance and renovation so that
the tourists can enjoy these attractions fully.
Preservation: The preservation of national
culture and heritages like Greenwich Park,
Queens Park, British Museum are very
important and with the rise of tourism
industry it is becoming important to pay
attention to preserve the culture. The
tourism based on cultural are a current trend
therefore UK tourism is depending on this.
The importance of different visitors is that
the enhancement of the cultural and heritage
is happening rapidly which is very positive
news.
Employment: Tourism industry creates lot
of employment, which is again a key reason
why different visitor’s attractions will help
the local and national economy. Over 40
million visitors come in UK yearly which is
also benefitting the hospitality industry.
Therefore the employment chances in other
industry are also increasing for increased
tourism. People from Local communities are
employed in different tourist attractions like
Queens House, British Museum and
Greenwich Park. A lot of man power is
required for maintenance of the different
heritage sites in London which generates a
lot of employment in the local communities.
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Task 2
2.1 Evaluate the needs and motivations of different visitor types
Travelling interests everyone regardless of age and class and therefore there are a lot of different
target groups that are available. In UK there is all kind of attractions from natural to heritage. The
types of tourists also vary depending on their preferences. To fulfill different needs of different
types of tourists, there should be diversity in the service as well. The target tourist for UK
tourism varies in demography. Majority of the travelers are of young urban hip category, looking
for an authentic Europe experience. Target demographic of tourists who are under the age of 35
mostly prefer adventure and fun, in addition to the cultural experience. Therefore, the tourist’s
attractions should include it. Britain is culturally enriching the tourists are also interested in
exploring culture based tourism.
Attractions like British Museum, Greenwich Park and The National Maritime Museum are rich
in history and attract all kind of tourists specially for people who are interested in history. Not
only overseas traveler, but also the local travelers can enrich their knowledge from these
attractions which is why these are some of the must see attractions among all kinds of travelers.
Great number of students visits Britain every year, thereby making the place a great learning
experience for them. There are also special interest places like Queens’s House and Stratford,
birthplace of Shakespeare; which attracts many of the tourists (McKercher, 2016).Special
interest can be nature related like fishing or any festival that interests an individual. Adventure is
also one of the chief motivations for tourists; many of the tourists seek bizarre experiences.
Business officials also travel they are categorized under business tourists. Religious has been
another reason for travel from ancient times. Many people travel for religious. Sports also have a
major motivation for travelling like FIFA; Wimbledon generates lot of tourism for the countries
that it is hosted by. Olympic Games generated a lot of tourism in London in recent times.
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2.2 Evaluate impacts of tourism on visitor attractions in the United Kingdom
Tourism not only has impact on the economy but it has huge impact on the visitors as well.
Britain’s increased amount of tourism activities is having an impact on the industry. One of the
chief impacts of increasing visitors every year is that throughout the year the tourist’s places are
overcrowded. There is no lean season for sure anymore for tourism industry. In a it is profit
bearing but it is also making Britain a very over crowded which might be a con for some
travelers who prefers privacy and serene atmosphere.
Tourism is very helpful for lot of the local communities who rely on this industry, but to some
extent it is harming the heritage and culture of the nation. Attractions like Queen’s House which
are old and needs to be taken care of very well are getting damaged by over exposure of tourism.
Increasing amount of tourism and visitors in cities like London are prime causes of traffic, which
also an indirect reason of increasing pollution which is natural and heritage attractions like
Stonehenge and Greenwich Park.
The numbers of accidents have also increased more than ever in UK. The pollution of the cities
are affecting some of the natural tourist attractions and affecting the balance of nature. Soil
erosion, water pollution and air pollution are one of the major negative impacts that the tourism
has on environment. Increasing amount of commercial spaces for tourism is destroying the
natural beauty that Britain is known for. There is also huge impact on the local communities like
the authenticity of the culture has become the more theme like in recent times, which an
unavoidable affects of increasing number of tourism.
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2.3 Analyse the effect of different theories of tourist motivation on the management of
visitor attractions.
Responsible tourism: To make the tourism industry sustainable, the theory of responsible
tourism is introduced. The idea behind responsible tourism is to make the tourist places better for
the locals as well for those who visit. This helps us address the issues that are faced by the locals
as well the tourists so that neither has to compromise on anything. The negative impact of social,
economical and environmental effect is addressed through responsible tourism. The current over
exposure of the tourism is affecting the environment. Heritage places like Queen’s House and
Greenwich Park are being jeopardized; therefore, by applying the responsible tourism theory in
the Britain’s tourism industry might help in taking precautions to improve the situation. The
responsible tourism also makes the tourists aware of the impact that they have on the visiting
places therefore encouraging to follow regulations and choose ethically (Carasuk et al., 2016).
Responsible tourism helps in the conservation of heritage and purpose built attractions like
British Museum, National Maritime Museum and Queens Park where they have employed local
staff for the preservation of their own culture.
Smart tourism: The importance of tourism industry is increasing in Britain; therefore, the
infrastructural improvement is also necessary. The world is very much connected with the digital
world; therefore utilising this vast digital platform is for betterment of tourism industry. The
modern travellers rely a lot on the information found online. Therefore, technological
improvement will help boost the Britain’s tourism industry and will make it more organised as
well. Apps provide necessary information regarding the nearby attractions are something that the
Britain’s travel industry could use. The tourist attractions whereabouts are also important
information that the smart tourism allow the tourists to know. Different heritage attractions like
British Museum, National Maritime tourism which have websites where they notify the different
shows and their timing also one can book tickets online which a positive effect of smart tourism
in Britain.
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Task 3
Executive Summary
Tourist and adventure seekers are generally on a pursuit to attain pleasure by making a visit to
prominent tourist sites. The report will discuss the establishment of a theme-based park in Kent
by the London Resort Company Holdings (LRCH) in 2020.
Introduction
The significance of visitor attractions has increased in the last few years with the establishment
of new tourist companies that have entered into the tourism industry. The report will discuss the
establishment of a new theme park termed as the ‘London Resort’. It will discuss the factors that
hinder the development of the tourist attraction and the issues that are encountered in the process.
3.1 Discuss the processes and the potential issues involved in the development of visitor
attractions.
The development of tourism in UK has been subjected to a huge change over the last few years
(Carley, 2017). The national parks in UK have served as an integral aspect in the field of tourism
and travel industries. There are different stages to the development of tourist’s attraction that will
be discussed below.
Process of development for visitor attractions
The stages that are involved in the process of establishing a theme based park in London known,
as ‘London Resort’ will go through a number of stages.
Exploration stage: It is an important stage that should be considered for the development of the
tourist area (Sharpley, 2015). The area should be well preserved and possess attractive natural
sites to enhance their location (Bærenholdt et al. 2017). The exploration stage includes project
feasibility study and design. The processes that are involved in the development of tourist
attraction for the establishment of the theme park will be discussed below.
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 Project Management Feasibility Study: This step would determine feasibility of the
project (Song, et al., 2018)The researcher would ensure the proper understanding of the
all the various costs that would be essential for the establishment of the theme park. In
order to create a viable tourist attraction theme park in London the researcher would
make a rational plan to, analyse all the costs, and profit in relation to the project to
determine its feasibility.
 Design: Design plays an important role in the tours and travel sectors as it attracts the
tourists who make a first time visit to the tourist attraction places (Horner, 2016). The
researcher would construct a viable design to meet the expectations and demands of all
the customers. Their theme park would be designed in a creative and innovative way to
generate monetary gains for their economy.
Involvement stage: This stage constitutes the local individuals, who work in accordance with the
tourist (Lu, 2015). The involvement process would include the joint collaboration of the local
individuals and recruitment and training for the newly joined individuals. These would be
beneficial for the launch of the theme park in London.
 Recruitment and Training: It is essential to provide proper training to the employees
who work in accordance with the tour and travel company (Schermerhorn, et al., 2014).
The researcher would hire individuals from the local community who specialised in the
area of their skills. This would benefit the growth and development of the services
provided by the employees in the case of theme park
 Joint Collaboration of the local Individuals: The launch of the new tourist attraction in
London would also involve the joint collaboration of the local individuals who would
make the use of their skills for the benefit of the company (Vogt, et al., 2016)
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