Visitor Attraction Management: Tourism Impact & Strategies in UK
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This report explores visitor attraction management, focusing on different types of attractions, their importance, and the overlap between them. It evaluates the needs and motivations of various visitor types, analyzes the impacts of tourism on visitor attractions in the UK, and examines the effect of different tourist motivation theories on management practices. The report also discusses the processes and potential issues in developing visitor attractions, using The London Resort as an example. Furthermore, it analyzes different visitor management strategies and evaluates management techniques in relation to sustainability, drawing on case studies to illustrate key points. Desklib provides solved assignments and past papers for students.
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UNIT 20 VISITOR ATTRACTION
MANAGEMENT
1
MANAGEMENT
1
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Table of Contents
INTRODUCTION.............................................................................................................. 3
TASK 1- ARTICLE...........................................................................................................4
1.1 DIFFERENT TYPES OF VISITOR ATTRACTIONS AND THEIR OVERLAP.........4
1.2 IMPORTANCE OF DIFFERENT VISITOR ATTRACTIONS...................................6
TASK 2- MANAGEMENT REPORT.................................................................................7
2.1 EVALUATE THE NEEDS AND MOTIVATIONS OF DIFFERENT VISITOR TYPES
..................................................................................................................................... 7
2.2 EVALUATE IMPACTS OF TOURISM ON VISITOR ATTRACTIONS IN THE
UNITED KINGDOM......................................................................................................9
2.3 ANALYSE THE EFFECT OF DIFFERENT THEORIES OF TOURIST
MOTIVATION ON THE MANAGEMENT OF VISITOR ATTRACTIONS....................11
TASK 3...........................................................................................................................13
3.1 DISCUSS THE PROCESSES AND THE POTENTIAL ISSUES INVOLVED IN
THE DEVELOPMENT OF VISITOR ATTRACTIONS.................................................13
TASK 4- MANAGEMENT REPORT...............................................................................15
4.1 ANALYSE DIFFERENT VISITOR MANAGEMENT STRATEGIES......................15
4.2 EVALUATE MANAGEMENT TECHNIQUES IN RELATION TO SUSTAINABILITY
................................................................................................................................... 17
CONCLUSION............................................................................................................... 18
REFERENCES............................................................................................................... 19
2
INTRODUCTION.............................................................................................................. 3
TASK 1- ARTICLE...........................................................................................................4
1.1 DIFFERENT TYPES OF VISITOR ATTRACTIONS AND THEIR OVERLAP.........4
1.2 IMPORTANCE OF DIFFERENT VISITOR ATTRACTIONS...................................6
TASK 2- MANAGEMENT REPORT.................................................................................7
2.1 EVALUATE THE NEEDS AND MOTIVATIONS OF DIFFERENT VISITOR TYPES
..................................................................................................................................... 7
2.2 EVALUATE IMPACTS OF TOURISM ON VISITOR ATTRACTIONS IN THE
UNITED KINGDOM......................................................................................................9
2.3 ANALYSE THE EFFECT OF DIFFERENT THEORIES OF TOURIST
MOTIVATION ON THE MANAGEMENT OF VISITOR ATTRACTIONS....................11
TASK 3...........................................................................................................................13
3.1 DISCUSS THE PROCESSES AND THE POTENTIAL ISSUES INVOLVED IN
THE DEVELOPMENT OF VISITOR ATTRACTIONS.................................................13
TASK 4- MANAGEMENT REPORT...............................................................................15
4.1 ANALYSE DIFFERENT VISITOR MANAGEMENT STRATEGIES......................15
4.2 EVALUATE MANAGEMENT TECHNIQUES IN RELATION TO SUSTAINABILITY
................................................................................................................................... 17
CONCLUSION............................................................................................................... 18
REFERENCES............................................................................................................... 19
2
INTRODUCTION
In this assignment, the visitor's attractions importance and scope will be determined that
are built for various purposes and helps in attracting new business to a visitor
destination of a country. Different types of the visitors with their impacts will also be
undertaken in this report that will be understood by categorising the visitors on the basis
of the market segmentation and visitor needs. There also persist some motivation
theories of tourists such as responsible tourism and the smart consumer theory which
will also be discussed creating an impact on the motivation of the tourists. Further, in
the assignment, the issues and the process of the visitor attraction management will
also be understood which will be faced during the development process of The London
Resort in Swanscombe Peninsula in 2030. At last, a management report will be
formulated considering the examples of three case studies which will be presented by
analysing the different visitor management strategies and the management techniques
which will ensure sustainability.
3
In this assignment, the visitor's attractions importance and scope will be determined that
are built for various purposes and helps in attracting new business to a visitor
destination of a country. Different types of the visitors with their impacts will also be
undertaken in this report that will be understood by categorising the visitors on the basis
of the market segmentation and visitor needs. There also persist some motivation
theories of tourists such as responsible tourism and the smart consumer theory which
will also be discussed creating an impact on the motivation of the tourists. Further, in
the assignment, the issues and the process of the visitor attraction management will
also be understood which will be faced during the development process of The London
Resort in Swanscombe Peninsula in 2030. At last, a management report will be
formulated considering the examples of three case studies which will be presented by
analysing the different visitor management strategies and the management techniques
which will ensure sustainability.
3
TASK 1- ARTICLE
As a Junior Consultant for Visit Britain
that has a role of building England’s
tourism product and adding the value to
the exports of tourism in the Britain’s
economy this article will deal with the
visits to the British Museum, Greenwich
Park, The Queen's House and the
National Maritime Museum that will help
to discuss the overlap of these visitor
attractions and will help in unveiling the
importance of these attractions
(Vanhove, 2017).
1.1 DIFFERENT TYPES OF VISITOR
ATTRACTIONS AND THEIR
OVERLAP
TYPES OF THE VISITOR
ATTRACTIONS:
The main scope of the visitor attractions
includes the purpose with which they
are built and become a tourist attraction.
There are some major types of the
visitor attractions which includes the
following:
Natural attractions
Natural attractions are those that are
created and made naturally by the
environment and the nature that
becomes a valuable addition to an
economy and heritage of a country.
These attractions become attractive for
the visitors and local residents and thus
become a source of revenue within no
time. For example, Lake Windermere,
Lake District, seashores, caves and
Pembroke Shire Coast come under the
natural attractions of the UK (Vanhove,
2017).
Purpose attractions
The purpose build attractions are those
that are made and built for the sole
purpose of attracting the visitors is so
that the economy of the country can be
boosted and more visitor scan be
attracted to that destination. For
example, Eden Project, London Eye and
so on is the purpose builds attractions
that are prepared by the government so
as to render fun and leisure to the
tourists (Wang, et al. 2016).
Events
In order to attract the visitors, the events
are also utilized by a country so that the
large visitors are attracted for the
4
As a Junior Consultant for Visit Britain
that has a role of building England’s
tourism product and adding the value to
the exports of tourism in the Britain’s
economy this article will deal with the
visits to the British Museum, Greenwich
Park, The Queen's House and the
National Maritime Museum that will help
to discuss the overlap of these visitor
attractions and will help in unveiling the
importance of these attractions
(Vanhove, 2017).
1.1 DIFFERENT TYPES OF VISITOR
ATTRACTIONS AND THEIR
OVERLAP
TYPES OF THE VISITOR
ATTRACTIONS:
The main scope of the visitor attractions
includes the purpose with which they
are built and become a tourist attraction.
There are some major types of the
visitor attractions which includes the
following:
Natural attractions
Natural attractions are those that are
created and made naturally by the
environment and the nature that
becomes a valuable addition to an
economy and heritage of a country.
These attractions become attractive for
the visitors and local residents and thus
become a source of revenue within no
time. For example, Lake Windermere,
Lake District, seashores, caves and
Pembroke Shire Coast come under the
natural attractions of the UK (Vanhove,
2017).
Purpose attractions
The purpose build attractions are those
that are made and built for the sole
purpose of attracting the visitors is so
that the economy of the country can be
boosted and more visitor scan be
attracted to that destination. For
example, Eden Project, London Eye and
so on is the purpose builds attractions
that are prepared by the government so
as to render fun and leisure to the
tourists (Wang, et al. 2016).
Events
In order to attract the visitors, the events
are also utilized by a country so that the
large visitors are attracted for the
4
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entertainment and leisure purpose. The
events and festivals thus create a base
to attract the visitors and thus add to the
economy. For example, the Olympic
Games, Glastonbury and so on are
those events and festivals that become
attractions for visitors (Zainul, et al.
2015).
Heritage attractions
These are those natural attractions
which form a source of the heritage and
culture of the visitors which attracts
them for the same. Like there are some
past culture and values of the visitors
that attracts the visitors towards these
places such as canals and battlefields.
These are the places and the attractions
that are appreciated due to the culture
and the history of the heritage attached
to them. For example, York Minister,
Goon Hilly Downs and so on (Wang, et
al. 2016)
OVERLAP OF THE VISITOR
ATTRACTIONS
THE BRITISH MUSEUM
It is the man-made attraction which is
purposefully built to attract the visitors
towards the historic work and art pieces.
This also keeps intact the human culture
and collections of scientist and
physicians which shares an overlap in
this way.
THE NATIONAL MARITIME MUSEUM
This museum is located in the
Greenwich which is one of the largest
museums in the world. It renders an
insight into the cultural, political and
social history of different cultures and
through exhibitions and events held by it
(Zainul, et al. 2015).
GREENWICH PARK
5
events and festivals thus create a base
to attract the visitors and thus add to the
economy. For example, the Olympic
Games, Glastonbury and so on are
those events and festivals that become
attractions for visitors (Zainul, et al.
2015).
Heritage attractions
These are those natural attractions
which form a source of the heritage and
culture of the visitors which attracts
them for the same. Like there are some
past culture and values of the visitors
that attracts the visitors towards these
places such as canals and battlefields.
These are the places and the attractions
that are appreciated due to the culture
and the history of the heritage attached
to them. For example, York Minister,
Goon Hilly Downs and so on (Wang, et
al. 2016)
OVERLAP OF THE VISITOR
ATTRACTIONS
THE BRITISH MUSEUM
It is the man-made attraction which is
purposefully built to attract the visitors
towards the historic work and art pieces.
This also keeps intact the human culture
and collections of scientist and
physicians which shares an overlap in
this way.
THE NATIONAL MARITIME MUSEUM
This museum is located in the
Greenwich which is one of the largest
museums in the world. It renders an
insight into the cultural, political and
social history of different cultures and
through exhibitions and events held by it
(Zainul, et al. 2015).
GREENWICH PARK
5
It is a park located in London and is a
part of the Greenwich World Heritage
Site that renders views of the River
Thames, the City of London and Royal
Hospital (Mason, 2015).
THE QUEEN’S HOUSE
It is the royal residence and is one of the
important buildings that have British
architectural history in the county and
has been scheduled as the ancient
monument. It has a range of the
maritime paintings and portrait. These
collections are displayed and act as VIP
centre during the Olympics games held
at London (Moutinho, 2014).
1.2 IMPORTANCE OF DIFFERENT
VISITOR ATTRACTIONS
There is the underlying importance of
the different visitor attractions which
render its contribution towards the
economy of the country by attracting
many visitors. The visitor attractions
such as the British Museum, the
National Maritime Museum and
Queens’s house and many more render
much importance which is as under:
The country gains much popularity due
to these visitor attractions and thus
contributes much to the tourism industry
by attracting visitors (Mowforth and
Munt, 2015).
These attractions help in hiking the
standards of the local community and
their quality of life which boosts the
interaction of the visitors and the local
community.
These visitor attractions help in adding
value to the country in the form of the
revenues that it injects in the economy
of the country.
6
part of the Greenwich World Heritage
Site that renders views of the River
Thames, the City of London and Royal
Hospital (Mason, 2015).
THE QUEEN’S HOUSE
It is the royal residence and is one of the
important buildings that have British
architectural history in the county and
has been scheduled as the ancient
monument. It has a range of the
maritime paintings and portrait. These
collections are displayed and act as VIP
centre during the Olympics games held
at London (Moutinho, 2014).
1.2 IMPORTANCE OF DIFFERENT
VISITOR ATTRACTIONS
There is the underlying importance of
the different visitor attractions which
render its contribution towards the
economy of the country by attracting
many visitors. The visitor attractions
such as the British Museum, the
National Maritime Museum and
Queens’s house and many more render
much importance which is as under:
The country gains much popularity due
to these visitor attractions and thus
contributes much to the tourism industry
by attracting visitors (Mowforth and
Munt, 2015).
These attractions help in hiking the
standards of the local community and
their quality of life which boosts the
interaction of the visitors and the local
community.
These visitor attractions help in adding
value to the country in the form of the
revenues that it injects in the economy
of the country.
6
These attractions also render many
employment opportunities to its local
community which helps in boosting the
standard of the local community as well
and enhance the lifestyles (Mason,
2015).
TASK 2- MANAGEMENT REPORT
As a Junior Tourism consultant with the Visit Britain on the basis of the visits and
observations at the National Maritime Museum, The Queen’s House, The British
Museum and the Greenwich Park the different needs and motivation of visitors and the
impacts of tourism on these attractions are underpinned. The different tourist motivation
theories are also analysed with their effects.
2.1 EVALUATE THE NEEDS AND MOTIVATIONS OF DIFFERENT VISITOR TYPES
There are different visitors which can be classified on the basis of the demographic,
psychographic and the geographic factors. On another hand, there also persist some
visitors which can be classified on their needs bases such as their interests and the
characteristics and profiles (Page, 2014).
The needs and the motivations of the different types of the visitors are as under:
Business tourists
These visitors have the business needs and the business goals motivate them to travel
and visit different places in order to attend a conference, meeting and the seminars
(Connell, et al. 2015).
Leisure tourists
These visitors are those that visit different places for recreation activities and for leisure
purpose. The motives are manly for comfort and enjoying a break from their daily life
(Page, 2014).
Health tourists
7
employment opportunities to its local
community which helps in boosting the
standard of the local community as well
and enhance the lifestyles (Mason,
2015).
TASK 2- MANAGEMENT REPORT
As a Junior Tourism consultant with the Visit Britain on the basis of the visits and
observations at the National Maritime Museum, The Queen’s House, The British
Museum and the Greenwich Park the different needs and motivation of visitors and the
impacts of tourism on these attractions are underpinned. The different tourist motivation
theories are also analysed with their effects.
2.1 EVALUATE THE NEEDS AND MOTIVATIONS OF DIFFERENT VISITOR TYPES
There are different visitors which can be classified on the basis of the demographic,
psychographic and the geographic factors. On another hand, there also persist some
visitors which can be classified on their needs bases such as their interests and the
characteristics and profiles (Page, 2014).
The needs and the motivations of the different types of the visitors are as under:
Business tourists
These visitors have the business needs and the business goals motivate them to travel
and visit different places in order to attend a conference, meeting and the seminars
(Connell, et al. 2015).
Leisure tourists
These visitors are those that visit different places for recreation activities and for leisure
purpose. The motives are manly for comfort and enjoying a break from their daily life
(Page, 2014).
Health tourists
7
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These are the individuals that have the motive to get treatment and special care from
different places away from home so as to get fit and healthy (Yousaf, et al. 2017).
Youth tourists
These tourists are those that have a budget predetermined to travel and move out with
the group of young people and friends to enjoy their vacations (Leask, 2016).
Education tourists
These are those tourists that move out to different places to gain knowledge and
education and visit different cities so that they can enhance their education
qualifications (Connell, et al. 2015).
Religious tourists
The religious tourists are those that have the religious needs to travel such that they
visit their pilgrimages and the religious destinations which have a historic and religious
significance in themselves (Horner and Swarbrooke, 2016).
On the basis of the market segmentation these tourists can again be categorized
on the basis of their needs and motivations:
Demographics
Like there are children that love to visit the theme parks and events, the middle age
people are motivated to visit the museums and the parks and the old age people on
other hand visit the religious places and temples that motivate them to travel across
(Prayag and Del Chiappa, 2016).
Geographical
8
different places away from home so as to get fit and healthy (Yousaf, et al. 2017).
Youth tourists
These tourists are those that have a budget predetermined to travel and move out with
the group of young people and friends to enjoy their vacations (Leask, 2016).
Education tourists
These are those tourists that move out to different places to gain knowledge and
education and visit different cities so that they can enhance their education
qualifications (Connell, et al. 2015).
Religious tourists
The religious tourists are those that have the religious needs to travel such that they
visit their pilgrimages and the religious destinations which have a historic and religious
significance in themselves (Horner and Swarbrooke, 2016).
On the basis of the market segmentation these tourists can again be categorized
on the basis of their needs and motivations:
Demographics
Like there are children that love to visit the theme parks and events, the middle age
people are motivated to visit the museums and the parks and the old age people on
other hand visit the religious places and temples that motivate them to travel across
(Prayag and Del Chiappa, 2016).
Geographical
8
On the basis of the geographic differences, the location, cultures and the behaviour of
the tourists also differs so as their motivation also varied to travel (Horner and
Swarbrooke, 2016).
Behavioural
This is another basis where the interests such as fishing nature, food and dining
motivate the visitors to travel to specific places (Leask, 2016).
2.2 EVALUATE IMPACTS OF TOURISM ON VISITOR ATTRACTIONS IN THE
UNITED KINGDOM
The tourism impacts on the visitor's attractions may be positive and negative which will
be discussed by categorizing the impacts under the economic, environmental and
socio-cultural impacts. The tourism in the UK creates several impacts on the visitor
attractions that are discussed as under:
Socio-cultural impacts
Positive
The tourism creates positive impacts in terms of the protection rendered to the cultural
heritage of the country which allows the enhancement of the quality of the life and to
keep intact the cross-cultural exchange. This will also help in saving the local culture of
the country and preserve the pride as well (Leask, 2016).
Negative
The socio-cultural factors impact the tourism development due to the overcrowding of
the tourist's places which hinders the authenticity and can add to the crime rate as well.
Environmental impacts
Positive
Due to the tourism, there have been many developments in the environment through
the development of the infrastructure and the protection of the natural resources for
9
the tourists also differs so as their motivation also varied to travel (Horner and
Swarbrooke, 2016).
Behavioural
This is another basis where the interests such as fishing nature, food and dining
motivate the visitors to travel to specific places (Leask, 2016).
2.2 EVALUATE IMPACTS OF TOURISM ON VISITOR ATTRACTIONS IN THE
UNITED KINGDOM
The tourism impacts on the visitor's attractions may be positive and negative which will
be discussed by categorizing the impacts under the economic, environmental and
socio-cultural impacts. The tourism in the UK creates several impacts on the visitor
attractions that are discussed as under:
Socio-cultural impacts
Positive
The tourism creates positive impacts in terms of the protection rendered to the cultural
heritage of the country which allows the enhancement of the quality of the life and to
keep intact the cross-cultural exchange. This will also help in saving the local culture of
the country and preserve the pride as well (Leask, 2016).
Negative
The socio-cultural factors impact the tourism development due to the overcrowding of
the tourist's places which hinders the authenticity and can add to the crime rate as well.
Environmental impacts
Positive
Due to the tourism, there have been many developments in the environment through
the development of the infrastructure and the protection of the natural resources for
9
future generations. This thus helps in enhancing the preventive measures for the future
(Yousaf, et al. 2017).
Negative
The tourism also creates negative environmental impacts such as it increases the
congestion issues and the pollution concerns due to the noise pollution. There has been
a wear and tear due to the many tourists visiting the sites which creates many issues
regarding the environment.
Economic impacts
Positive
The tourism influences the visitor’s attractions and creates a positive impact on the
economy of the country as due to the tourism many employment opportunities are
generated and thus the foreign exchange issues are also resolved (Yousaf, et al. 2017).
Negative
On other hand tourism also renders negative economic impacts due to the leakages of
the national currencies and the inflation rates due to the rise of tourism which ultimately
impacts the GDP of a country (Leask, 2016).
10
(Yousaf, et al. 2017).
Negative
The tourism also creates negative environmental impacts such as it increases the
congestion issues and the pollution concerns due to the noise pollution. There has been
a wear and tear due to the many tourists visiting the sites which creates many issues
regarding the environment.
Economic impacts
Positive
The tourism influences the visitor’s attractions and creates a positive impact on the
economy of the country as due to the tourism many employment opportunities are
generated and thus the foreign exchange issues are also resolved (Yousaf, et al. 2017).
Negative
On other hand tourism also renders negative economic impacts due to the leakages of
the national currencies and the inflation rates due to the rise of tourism which ultimately
impacts the GDP of a country (Leask, 2016).
10
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2.3 ANALYSE THE EFFECT OF DIFFERENT THEORIES OF TOURIST MOTIVATION
ON THE MANAGEMENT OF VISITOR ATTRACTIONS
There are different tourist motivation theories which affect the management of the visitor
attractions.
Responsible tourism theory
According to this theory, the focus of the government and the local community lies
completely on the enhancement of the tourism places so that they become better so as
to ensure sustainability (Tang and Qiu, 2015). The focus lies completely on the
mitigating of the negative economic, social and environmental impacts. This theory thus
helps in focusing on management of the visitor’s attractions by conserving them and
ensuring the conservation of the heritage and the culture of the country (Mihalic, 2016).
This thus helps in rendering a satisfying and enjoyable experience for the visitors
visiting and thus working for effective management of visitor’s attractions by ensuring
sustainability. This theory minimizes the effects of the tourism on the local community,
ecology and on people and thus rendering benefits to the environment and the local
community (Heinrichs, et al. 2013).
:
Fig: Responsible tourism theory
(Source: Thielin, 2016)
11
ON THE MANAGEMENT OF VISITOR ATTRACTIONS
There are different tourist motivation theories which affect the management of the visitor
attractions.
Responsible tourism theory
According to this theory, the focus of the government and the local community lies
completely on the enhancement of the tourism places so that they become better so as
to ensure sustainability (Tang and Qiu, 2015). The focus lies completely on the
mitigating of the negative economic, social and environmental impacts. This theory thus
helps in focusing on management of the visitor’s attractions by conserving them and
ensuring the conservation of the heritage and the culture of the country (Mihalic, 2016).
This thus helps in rendering a satisfying and enjoyable experience for the visitors
visiting and thus working for effective management of visitor’s attractions by ensuring
sustainability. This theory minimizes the effects of the tourism on the local community,
ecology and on people and thus rendering benefits to the environment and the local
community (Heinrichs, et al. 2013).
:
Fig: Responsible tourism theory
(Source: Thielin, 2016)
11
Smart consumer theory
According to this theory, the tourist's motivation effects are analysed which creates
impacts on the consumer’s needs. The smart consumer theory renders motivation and
inspiration on the basis of the cultural needs of the consumers that boost the
satisfaction and motivation of the visitors. This theory helps in the betterment of the
experiences of the tourists which are due to the fulfilment of the UNWTO rules. Thus,
aims to minimise the damage of the visitor attractions as well (Connell, et al. 2015).
Thus, there are various visitors which differ on the several bases in terms of the needs
and the motivation. The impacts of the visitors on the tourism have been depicted in
term so of the negative and the positive impacts. The responsible tourism theory and
the smart consumer theory helps in minimising the negative impacts of tourism and
helps in ensuring sustainability and management of the visitor attractions (Heinrichs, et
al. 2013).
12
According to this theory, the tourist's motivation effects are analysed which creates
impacts on the consumer’s needs. The smart consumer theory renders motivation and
inspiration on the basis of the cultural needs of the consumers that boost the
satisfaction and motivation of the visitors. This theory helps in the betterment of the
experiences of the tourists which are due to the fulfilment of the UNWTO rules. Thus,
aims to minimise the damage of the visitor attractions as well (Connell, et al. 2015).
Thus, there are various visitors which differ on the several bases in terms of the needs
and the motivation. The impacts of the visitors on the tourism have been depicted in
term so of the negative and the positive impacts. The responsible tourism theory and
the smart consumer theory helps in minimising the negative impacts of tourism and
helps in ensuring sustainability and management of the visitor attractions (Heinrichs, et
al. 2013).
12
TASK 3
In order to establish a theme park in Swanscombe Peninsula, Kent named “The London
Resort” by London Resort Company Holdings Limited as a Junior Tourism Consultant of
Visit Britain the different processes and issues that will be encountered in the
development will be discussed.
3.1 DISCUSS THE PROCESSES AND THE POTENTIAL ISSUES INVOLVED IN THE
DEVELOPMENT OF VISITOR ATTRACTIONS
Processes involved in the development of The London Resort:
In order to develop a theme park in Swanscombe Peninsula, Kent named “The London
Resort” by London Resort Company Holdings Limited the process will be to conduct a
feasibility study which will evaluate and analyse the feasibility of the development of the
project with its positive and the negative aspects involved with it. The next process will
be to conduct an analysis of the design and the planning of the project which will add to
the success of the project by carrying it out effectively (Connell, et al. 2015). For the
development, there is also essential to gain the involvement of the local community
which will help in supporting the development and gaining cooperation so as to avoid
the conflicts with the local community. For ensuring the success of the development of
The London resort another important process to gain the access and permission of the
construction period and the funds which will help to ease the visitor’s experiences
(Heinrichs, et al. 2013). For the opening event, a particular date will be decided and the
event will be organised by effectively training and recruiting the people and the staff so
that the efficacy can be maintained.
In order to effectively manage the crowd at The London Resort, the steps will also be
taken to establish and develop the spacious ticket and reservation counters so that the
crowd management could be effectively gained.
Potential issues in the development of The London Resort:
Some of the potential issues involved in the development of the London resort will
include the problems of the access to funding which should be gained through effective
13
In order to establish a theme park in Swanscombe Peninsula, Kent named “The London
Resort” by London Resort Company Holdings Limited as a Junior Tourism Consultant of
Visit Britain the different processes and issues that will be encountered in the
development will be discussed.
3.1 DISCUSS THE PROCESSES AND THE POTENTIAL ISSUES INVOLVED IN THE
DEVELOPMENT OF VISITOR ATTRACTIONS
Processes involved in the development of The London Resort:
In order to develop a theme park in Swanscombe Peninsula, Kent named “The London
Resort” by London Resort Company Holdings Limited the process will be to conduct a
feasibility study which will evaluate and analyse the feasibility of the development of the
project with its positive and the negative aspects involved with it. The next process will
be to conduct an analysis of the design and the planning of the project which will add to
the success of the project by carrying it out effectively (Connell, et al. 2015). For the
development, there is also essential to gain the involvement of the local community
which will help in supporting the development and gaining cooperation so as to avoid
the conflicts with the local community. For ensuring the success of the development of
The London resort another important process to gain the access and permission of the
construction period and the funds which will help to ease the visitor’s experiences
(Heinrichs, et al. 2013). For the opening event, a particular date will be decided and the
event will be organised by effectively training and recruiting the people and the staff so
that the efficacy can be maintained.
In order to effectively manage the crowd at The London Resort, the steps will also be
taken to establish and develop the spacious ticket and reservation counters so that the
crowd management could be effectively gained.
Potential issues in the development of The London Resort:
Some of the potential issues involved in the development of the London resort will
include the problems of the access to funding which should be gained through effective
13
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means and sources so as to cut the costs. Another problem is of the crowd
management which may lead to the chaos and lack of comfortable experience to the
visitors of a theme park that should be resolved by proper signposting and increasing
the visitor’s time during the peak seasons (Connell, et al. 2015).
Thus there can be witnessed many processes that can be utilised to effectively manage
the development of the Theme Park named The London Resort by considering the
various potential problems that may emerge while developing. This will help in deriving
solutions in advance to solve these issues and ensuring the effectiveness of the
development of this attraction (Heinrichs, et al. 2013).
14
management which may lead to the chaos and lack of comfortable experience to the
visitors of a theme park that should be resolved by proper signposting and increasing
the visitor’s time during the peak seasons (Connell, et al. 2015).
Thus there can be witnessed many processes that can be utilised to effectively manage
the development of the Theme Park named The London Resort by considering the
various potential problems that may emerge while developing. This will help in deriving
solutions in advance to solve these issues and ensuring the effectiveness of the
development of this attraction (Heinrichs, et al. 2013).
14
TASK 4- MANAGEMENT REPORT
As a Junior Tourism Consultant, the different techniques to achieve sustainability will be
analysed and evaluated that will ensure the sustainability of the various attractions like
The British Museum, The National Maritime Museum and the Queen’s House in the
United Kingdom.
4.1 ANALYSE DIFFERENT VISITOR MANAGEMENT STRATEGIES
Visitor management strategies form a crucial role in the tourism sectors which ensures
the sustainability as a result. Some of the visitor’s management strategies include the
one that effectively balances the demands and supply of the tourists and fulfils the
expectations of the visitors ensuring sustainability (Thielin, 2016).
Some of the different visitor management strategies are analysed as under:
The crowd management strategy will help to effectively manage the crowd in the
peak seasons and will accompany the tourists in their comfortable experience.
Through the flexible hours and extended visit times, the tourists can be better
satisfied and the crowd can be better managed.
Another strategy to manage the visitors is to set up effective food and
accommodation spaces so that the place can be kept tidy and clean and the
visitors can better get facilities so as to stay satisfied (Bond, et al. 2015).
When the demand is low in such times the visitors can be attracted by supplying
the attractive packages and discounts so that the balance can be formed
between the two and the management can be ensured effectively.
Through the effective use of the signposting and the other tourist guides, the
access to all places and the attractions can be ensured which will boost the
satisfaction and accessibility level of the tourists.
The effective surveillance and the security facilities will also help in effective
visitor management by meeting the safety and security of the tourists and
ensuring their repeated visits in the future (Bond, et al. 2015).
Thus effective follow up of these visitor management strategies can boost the
satisfaction level of the visitors and enhance their experience level which will help in
15
As a Junior Tourism Consultant, the different techniques to achieve sustainability will be
analysed and evaluated that will ensure the sustainability of the various attractions like
The British Museum, The National Maritime Museum and the Queen’s House in the
United Kingdom.
4.1 ANALYSE DIFFERENT VISITOR MANAGEMENT STRATEGIES
Visitor management strategies form a crucial role in the tourism sectors which ensures
the sustainability as a result. Some of the visitor’s management strategies include the
one that effectively balances the demands and supply of the tourists and fulfils the
expectations of the visitors ensuring sustainability (Thielin, 2016).
Some of the different visitor management strategies are analysed as under:
The crowd management strategy will help to effectively manage the crowd in the
peak seasons and will accompany the tourists in their comfortable experience.
Through the flexible hours and extended visit times, the tourists can be better
satisfied and the crowd can be better managed.
Another strategy to manage the visitors is to set up effective food and
accommodation spaces so that the place can be kept tidy and clean and the
visitors can better get facilities so as to stay satisfied (Bond, et al. 2015).
When the demand is low in such times the visitors can be attracted by supplying
the attractive packages and discounts so that the balance can be formed
between the two and the management can be ensured effectively.
Through the effective use of the signposting and the other tourist guides, the
access to all places and the attractions can be ensured which will boost the
satisfaction and accessibility level of the tourists.
The effective surveillance and the security facilities will also help in effective
visitor management by meeting the safety and security of the tourists and
ensuring their repeated visits in the future (Bond, et al. 2015).
Thus effective follow up of these visitor management strategies can boost the
satisfaction level of the visitors and enhance their experience level which will help in
15
ensuring sustainability in long run and reaping repeated visits of the visitors (Sharma
and Singh, 2015).
16
and Singh, 2015).
16
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4.2 EVALUATE MANAGEMENT TECHNIQUES IN RELATION TO SUSTAINABILITY
In order to ensure the sustainability of tourism, the needs of the customers should be
met effectively that will help to meet the desired level of expectations and ensure the
sustainability. The management techniques that will lead to sustainability will include
striking a balance between the demand and supply of the visitors by managing
effectively the time slots so that the crowd can be managed (Dewhurst and Thwaites,
2014).
Another management technique is to increase the hiring of the staff and training them
effectively so as to meet the desired standard to control and manage the visitors by
satisfying their needs and guiding them (Vanhove, 2017).
Through the cooperation of the local community, the balance can be gained in the
demand and supply of the market and thus the natural and cultural resources can also
be managed with an ease that again ensures sustainability.
Effective staff and arrangements at the visitor’s attractions will help n boosting the
involvement of the community members as this will help in better meeting the
expectations of the visitors in form of the corporation (Dewhurst and Thwaites, 2014).
From the effective surveys and the monitoring systems, the information about the
residents and their attitudes and behaviours should be monitored and undertaken so
that the tourism activities can be planned accordingly. This will also help in discovering
the red flags and the areas of improvement in the locality which needs attention and
improvements.
Through the proper monitoring and rendering facilities to the visitors, the risks can be
minimised and the economic, social and the environmental concerns can be mitigated
ensuring the sustainability of tourism (Vanhove, 2017).
17
In order to ensure the sustainability of tourism, the needs of the customers should be
met effectively that will help to meet the desired level of expectations and ensure the
sustainability. The management techniques that will lead to sustainability will include
striking a balance between the demand and supply of the visitors by managing
effectively the time slots so that the crowd can be managed (Dewhurst and Thwaites,
2014).
Another management technique is to increase the hiring of the staff and training them
effectively so as to meet the desired standard to control and manage the visitors by
satisfying their needs and guiding them (Vanhove, 2017).
Through the cooperation of the local community, the balance can be gained in the
demand and supply of the market and thus the natural and cultural resources can also
be managed with an ease that again ensures sustainability.
Effective staff and arrangements at the visitor’s attractions will help n boosting the
involvement of the community members as this will help in better meeting the
expectations of the visitors in form of the corporation (Dewhurst and Thwaites, 2014).
From the effective surveys and the monitoring systems, the information about the
residents and their attitudes and behaviours should be monitored and undertaken so
that the tourism activities can be planned accordingly. This will also help in discovering
the red flags and the areas of improvement in the locality which needs attention and
improvements.
Through the proper monitoring and rendering facilities to the visitors, the risks can be
minimised and the economic, social and the environmental concerns can be mitigated
ensuring the sustainability of tourism (Vanhove, 2017).
17
CONCLUSION
Thus from the above assignment, it can be connoted that the visitor's attraction
management forms a vital area which needs to be developed and focused on in the
tourism industry. There exists many visitor attractions based on their purpose and the
background which helps in understanding the needs of the different visitors as well.
There were witnessed some needs of the visitors such as leisure, educational, health,
business, cultural needs and youth needs that motivates them to visits certain places.
These visitors’ needs have been the motivation for visitors which has been also
understood with the help of the motivational theories of tourism which boosts the tourist
experiences and attracts visitors. The effects of these motivational theories have also
been marked by the visitor’s attraction management. In the later part, the process and
the issues that may emerge for the development of a theme park names The London
resort has been undertaken and analysed which helps in its effective development
within time. At last a management report has helped to depict the different visitor
management strategies and techniques that help in ensuring the sustainability in the
tourism industry and managing the visitor attractions effectively.
18
Thus from the above assignment, it can be connoted that the visitor's attraction
management forms a vital area which needs to be developed and focused on in the
tourism industry. There exists many visitor attractions based on their purpose and the
background which helps in understanding the needs of the different visitors as well.
There were witnessed some needs of the visitors such as leisure, educational, health,
business, cultural needs and youth needs that motivates them to visits certain places.
These visitors’ needs have been the motivation for visitors which has been also
understood with the help of the motivational theories of tourism which boosts the tourist
experiences and attracts visitors. The effects of these motivational theories have also
been marked by the visitor’s attraction management. In the later part, the process and
the issues that may emerge for the development of a theme park names The London
resort has been undertaken and analysed which helps in its effective development
within time. At last a management report has helped to depict the different visitor
management strategies and techniques that help in ensuring the sustainability in the
tourism industry and managing the visitor attractions effectively.
18
REFERENCES
1. Bond, N., Packer, J. and Ballantyne, R., 2015. Exploring visitor experiences,
activities and benefits at three religious tourism sites. International Journal of
Tourism Research, 17(5), pp.471-481.
2. Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events:
Responding to seasonality. Tourism Management, 46, pp.283-298.
3. Dewhurst, P.D. and Thwaites, E., 2014. Visitor attraction management.
Entertainment Management: Towards Best Practice, p.272.
4. Heinrichs, K., Oser, F. and Lovat, T. eds., 2013. Handbook of moral motivation:
theories, models, applications (Vol. 1). Springer Science & Business Media.
5. Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism.
Routledge.
6. Leask, A., 2016. Visitor attraction management: A critical review of research
2009–2014. Tourism Management, 57, pp.334-361.
7. Mason, P., 2015. Tourism impacts, planning and management. Routledge.
8. Mihalic, T., 2016. Sustainable-responsible tourism discourse–Towards
‘responsustable’tourism. Journal of Cleaner Production, 111, pp.461-470.
9. Moutinho, L. ed., 2014. Strategic management in tourism. CABI.
10. Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development,
globalisation and new tourism in the third world. Routledge.
11. Page, S.J., 2014. Tourism management. Routledge.
12. Prayag, G. and Del Chiappa, G., 2016. Antecedents of Heritage Tourists’
Satisfaction: The Role of Motivation, Discrete Emotions and Place Attachment
13. Sharma, O.P. and Singh, M.P., 2015. Psychological aspects of tourism. IAHRW
International Journal of Social Sciences Review, 3(1).
14. Tang, J. and Qiu, C., 2015. Research on motivation, experience, satisfaction and
behavioural intention of museum tourism—A case of Macau Museum. In Tourism
and hospitality development between China and EU (pp. 137-153). Springer,
Berlin, Heidelberg
15. Thielin, F. 2016. Sustainable Tourism Providers? Marketing Challenges?. Online
available at (http://hopineo.org/en/sustainable-tourism-providers-marketing-
19
1. Bond, N., Packer, J. and Ballantyne, R., 2015. Exploring visitor experiences,
activities and benefits at three religious tourism sites. International Journal of
Tourism Research, 17(5), pp.471-481.
2. Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events:
Responding to seasonality. Tourism Management, 46, pp.283-298.
3. Dewhurst, P.D. and Thwaites, E., 2014. Visitor attraction management.
Entertainment Management: Towards Best Practice, p.272.
4. Heinrichs, K., Oser, F. and Lovat, T. eds., 2013. Handbook of moral motivation:
theories, models, applications (Vol. 1). Springer Science & Business Media.
5. Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism.
Routledge.
6. Leask, A., 2016. Visitor attraction management: A critical review of research
2009–2014. Tourism Management, 57, pp.334-361.
7. Mason, P., 2015. Tourism impacts, planning and management. Routledge.
8. Mihalic, T., 2016. Sustainable-responsible tourism discourse–Towards
‘responsustable’tourism. Journal of Cleaner Production, 111, pp.461-470.
9. Moutinho, L. ed., 2014. Strategic management in tourism. CABI.
10. Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development,
globalisation and new tourism in the third world. Routledge.
11. Page, S.J., 2014. Tourism management. Routledge.
12. Prayag, G. and Del Chiappa, G., 2016. Antecedents of Heritage Tourists’
Satisfaction: The Role of Motivation, Discrete Emotions and Place Attachment
13. Sharma, O.P. and Singh, M.P., 2015. Psychological aspects of tourism. IAHRW
International Journal of Social Sciences Review, 3(1).
14. Tang, J. and Qiu, C., 2015. Research on motivation, experience, satisfaction and
behavioural intention of museum tourism—A case of Macau Museum. In Tourism
and hospitality development between China and EU (pp. 137-153). Springer,
Berlin, Heidelberg
15. Thielin, F. 2016. Sustainable Tourism Providers? Marketing Challenges?. Online
available at (http://hopineo.org/en/sustainable-tourism-providers-marketing-
19
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challenges/) last accessed July 2018.
16. Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and
Practice. Routledge.
17. Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and
Practice. Routledge.
18. Wang, X., Li, X.R., Zhen, F. and Zhang, J., 2016. How smart is your tourist
attraction?: Measuring tourist preferences of smart tourism attractions via a
FCEM-AHP and IPA approach. Tourism Management, 54, pp.309-320.
19. Yousaf, A., Amin, I., Santos, C. and Antonio, J., 2017. Tourist's motivations to
travel: A theoretical perspective on the existing literature. Tourism and hospitality
management, 24(1), pp.1-15.
20. Zainul, M.Y., Ismail, N., Ibrahim, N., Heddemi, M. and Amirah, S.N., 2015. The
understanding motivation of visitors at dark tourism site: a case of Penang war
museum (Doctoral dissertation, Faculty of Entrepreneurship and Business).
20
16. Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and
Practice. Routledge.
17. Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and
Practice. Routledge.
18. Wang, X., Li, X.R., Zhen, F. and Zhang, J., 2016. How smart is your tourist
attraction?: Measuring tourist preferences of smart tourism attractions via a
FCEM-AHP and IPA approach. Tourism Management, 54, pp.309-320.
19. Yousaf, A., Amin, I., Santos, C. and Antonio, J., 2017. Tourist's motivations to
travel: A theoretical perspective on the existing literature. Tourism and hospitality
management, 24(1), pp.1-15.
20. Zainul, M.Y., Ismail, N., Ibrahim, N., Heddemi, M. and Amirah, S.N., 2015. The
understanding motivation of visitors at dark tourism site: a case of Penang war
museum (Doctoral dissertation, Faculty of Entrepreneurship and Business).
20
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