Investigating Problems in UK Tourism for Future Sustainability: Report

This report investigates the problems faced by the UK tourism industry in ensuring future sustainability and its impact on business performance, focusing on Travel City Direct. It identifies challenges such as travel restrictions, globalization, and climate change. The research employs a positivism research philosophy and a deductive approach, utilizing secondary data to analyze potential strategies for Travel City Direct, including eco-friendly practices, technology adoption, and enhanced customer service. Key strategies for improving business performance include 24/7 guest services, increased flight options, regular feedback mechanisms, and customized service offerings. The report concludes that a focus on sustainable tourism is crucial for maintaining higher productivity and ensuring long-term business success in the UK tourism sector.

Foundation Year
Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
Chapter one......................................................................................................................................1
Chapter two ..................................................................................................................................2
Methodology................................................................................................................................2
Show timeline towards completion of the project.......................................................................2
Chapter 3..........................................................................................................................................4
Literature review..........................................................................................................................4
Chapter 4: ........................................................................................................................................6
Carry out your research using secondary data only ....................................................................6
Chapter 5..........................................................................................................................................7
Conclusion...................................................................................................................................7
REFERNCE.....................................................................................................................................8

INTRODUCTION
Chapter one
Chosen Topic: To investigate the problems that UK tourism industry faced to ensure
future sustainability and its impact on their business performance.
Tourism Industry is becoming most important part of country's economy as it influence
number of people to visit different places and maintain higher performance. This can be defined
as set of industries which facilitate by providing infrastructure and products and services. The
researcher will conduct research properly by analysing their resources and data which are
available (Bello and Kamanga, 2020). For present report chosen topic is sustainable tourism
where a research has been conducted by researcher to gain understanding. This report covers
aims, objectives, methodology, literature review, and timeline.
Research Aim: “To identify the problems that UK tourism industry faced to ensure future
sustainability and its impact on their business performance.” A study on Travel city direct
Research Objectives
 To identify the problems faced by UK tourism industry while ensuring future
sustainability.
 To determine the ways that Travel city direct could be used for ensuring future
sustainability.
 To examine the strategies that would be used by Travel city direct for improving their
business performance.
Research Problem
The current research is about tourism industry where people is demanding sustainable
tourism that can help to influence number of people and develop country's economy growth. In
conducting the research main problem is lack of understanding and resources which mainly used
in getting the information about particular topic. It has been seen that tourism is contributing in
country development where it became important to focus over sustainability that affects
businesses (Cohen and Cohen, 2019).
Research Questions
 What are the problems faced by UK tourism industry while ensuring future sustainability.
 What are the ways that Travel city direct could be used for ensuring future sustainability.
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 What are the strategies that would be used by Travel city direct for improving their
business performance.
Chapter two
Methodology
Research philosophy
In this current investigation, there has been positivism research philosophy used. The
main reason behind using this research philosophy is that it provides the detailed information and
also analyse the opinion and viewpoint of an investigator regarding maintaining consistency
could be a challenge for organisations dealing under hospitality industry (Edgell, 2019).
Research approach
Deductive research approach has been used as it is based on the quantitative research
method. The reason to use this research approach is that it suited to positivism research
philosophy that allow to formulation of the hypothesis and testing the expected outcomes.
Deductive research approach uses the questionnaire to develop understanding of the observation
that permits to compare various understanding of people by empirical data. (Bairagi and Munot,
2019).
Research choice
This helps to select best option out of many which is collected by researcher to conduct a
research. This involves qualitative and quantitative techniques that used for requirement of topic.
In relation to current research, quantitative technique has been selected by researcher as it more
concerned about collecting and analyzing data which is measurable in statistical and graphical
method (Higgins-Desbiolles, and et.al, 2019).
Show timeline towards completion of the project
Gantt chart – A Gantt chart is a type of chart bar that explains schedule of project, and
timeline in order to complete the project properly. This is important for each person to complete
their work in given period by preparing the schedule and managing time effectively. This can
help to develop the understanding and managing work aspects along with time. The researcher
should have proper understanding and knowledge about research topic so that work can be divide
along with time period. The current report is about future sustainability tourism where research
has been conducted in given period (Jaelani, and Handayani, 2019).
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Chapter 3
Literature review
To identify the problems faced by UK tourism industry while ensuring future sustainability.
As per view point of Kaminskaite (2021), Tourism industry is becoming important for
country as number of visitors comes to other country and city to visit that can help to develop the
organizational performance. Travel was the UK's third largest service export, a catalyst for trade,
an engine for growth, and creates jobs across the world. It has been seen that UK tourism
industry faced the issue of travel restrictions, globalization, and taxation while ensuring
sustainability. To travel in different country there are different tax rates and trade restrictions that
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directly affected the business and created problem in running a tourism industry. The another
issue is climate change and availability of flights that creates problems in future sustainability.
To determine the ways that Travel city direct could be used for ensuring future sustainability.
As per view point of Kumar (2020), Future sustainability is the practices in tourism
industry which is used to provide different kind of travelling services to their guests. In relation
to Travel city Direct could ensure future sustainability by providing eco-friendly environment
such as sometimes guest demand for hand towel, different food, and juice that can help to
provide satisfaction. Promoting environmental education and awareness is another way that can
be used by chosen organization in which it provides all needed information to their guest and
protect them from risky options that can help to increase productivity. Use of technology is
another way that can be used by company to create future sustainability by offering online
checkin and check out facility which supports to sustainable environment.
To examine the strategies that would be used by Travel city direct for improving their business
performance.
According to Patten (2020), Business needs to be improve by offering good products and
services as it satisfy the customers and maintain higher productivity. In relation to Travel city
direct, can used different strategies to improve their business performance such as:
24/7 guest services - Travel city direct should offer 24/7 guest services where they can
put their query and get instant answers that can help to influence number of guests and supports
to develop performance.
Increasing flights – By increasing number of flights Travel city direct can beat the
competition and provide good quality of travelling services that supports to develop
organizational performance (Mtapuri, and Giampiccoli, 2019).
Regular feedback – This is another strategy which could be used by Travel city direct to
get regular feedback from employees and customers then made changes accordingly that
increases business performance.
Customised services – This means by offering eco-friendly, and good quality of services
chosen organization can bring changes and develop organizational performance.
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Chapter 4:
Carry out your research using secondary data only
 Present your findings using tables, charts, and diagrams
Data collection is the activities of analysing data and attain positive outcomes. This
involves primary and secondary.
After conducting secondary research it has been analysed that tourism industry is
providing different kind of travel and tourism services to their guests that supports to develop
organizational performance. From the data it has been analysed that to maintain sustainable
tourism there are different strategies such as 24/7 guest services, Increasing flights, Regular
feedback, and Customised services that can be used by Travel city direct that can help to
influence the number of people or guests which has resulted in increasing business performance.
By offering 24/7 hours services customers can get any time help and book their seats to visit
different places that fills customer demands. By getting feedback from employees and guests
chosen organization can bring changes accordingly that will support a business to grow it in
changing environment. Hence, it would ensure future sustainability by providing different travel
and tourism services (Sharpley, 2020).
Analyse and summarise your findings using secondary research methods
Research strategies help making plans, execute and monitor the research by selecting a
topic. The strategies are survey, experiments, action research, case study and interview. It is used
according to the requirement of investigation. With the object of fulfilling the objectives of the
investigation, researcher would conduct survey as research strategy that will help to complete
research. The researcher has conducted the secondary research by using internet, books and
journal that supports to develop understanding and managing organizational performance. The
researcher has decided to use deductive approach that provides relevant data and information
about particular topic (Torkington, Stanford and Guiver, 2020).
Chapter 5
Conclusion
From the report it can be concluded that travel and tourism make possible travelling for
different purposes and travelling to places of leisure and business interests. To develop a
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business performance there is need to focus on sustainable tourism which can help to maintain
higher productivity.
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REFERNCE
Books and Journal
Bello, F. G. and Kamanga, G., 2020. Drivers and barriers of corporate social responsibility in the
tourism industry: The case of Malawi. Development Southern Africa, 37(2), pp.181-196.
Cohen, S. A. and Cohen, E., 2019. New directions in the sociology of tourism. Current Issues in
Tourism. 22(2). pp.153-172.
Edgell, D. L., 2019. Managing sustainable tourism: A legacy for the future. Routledge.
Higgins-Desbiolles, F., and et.al, 2019. Degrowing tourism: Rethinking tourism. Journal of
Sustainable Tourism.
Jaelani, A. K. and Handayani, I. R., 2019, October. Regulation of Regional Government on Halal
Tourism Destinations in West Nusa Tenggara Province after Constitutional Court
Decision Number 137/PUU-XIII/2015. In 3rd International Conference on
Globalization of Law and Local Wisdom (ICGLOW 2019) (pp. 107-110). Atlantis Press.
Kaminskaite, V., 2021. Covid-19: Looking back at the experiences of graduates and educators
during the interim Foundation Year 1. bmj, 374.
Kumar, V., 2020. Indian tourism industry and COVID-19: present scenario. Journal of Tourism
and Hospitality Education. 10. pp.179-185.
Mtapuri, O. and Giampiccoli, A., 2019. Tourism, community-based tourism and ecotourism: a
definitional problematic. South African Geographical Journal= Suid-Afrikaanse
Geografiese Tydskrif. 101(1), pp.22-35.
Patten, A. E., 2020. TEAMMATES: Improving the Student and Staff Group Assessment
Experience. Journal of the Foundation Year Network. 3, pp.21-30.
Sharpley, R., 2020. Tourism, sustainable development and the theoretical divide: 20 years
on. Journal of Sustainable Tourism. 28(11), pp.1932-1946.
Torkington, K., Stanford, D. and Guiver, J., 2020. Discourse (s) of growth and sustainability in
national tourism policy documents. Journal of Sustainable Tourism. 28(7), pp.1041-
1062.
Bello, F. G. and Kamanga, G., 2020.Cohen, S. A. and Cohen, E., 2019. Edgell, D. L.,
2019.Higgins-Desbiolles, F., and et.al, 2019.Jaelani, A. K. and Handayani, I. R.,
2019Kaminskaite, V., 2021.Kumar, V., 2020.Mtapuri, O. and Giampiccoli, A.,
2019Patten, A. E., 2020Sharpley, R., 2020Torkington, K., Stanford, D. and Guiver, J.,
2020.
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