Analysis of UK Tourism: Appeal of Leading vs Developing Destinations

This report provides a comparative analysis of the appeal of leading tourist destinations in the UK, such as the Tower of London and Kew Gardens, against currently developing destinations like Hampton Court Palace and Canterbury Cathedral. It examines how political, social, cultural, environmental, and economic factors influence the attractiveness of these destinations to tourists. The report also evaluates the characteristics of tourist destinations that affect their appeal, including publicity, crime rates, economic elements such as inflation and exchange rates, political stability, and commercialization. Furthermore, it references academic sources to support its analysis of the UK tourism industry and its various influencing factors. Desklib provides students access to similar solved assignments and past papers for academic support.

3.1 Comparing the appeal of current leading tourist
destination with that of currently developing tourist
destination.
 Tourism in UK in the year 2017 is about £127 billion and UK is the seventh
largest export industry in terms of tourism of world.
 There are almost 36 million visitors coming to UK every year and the
principle tourist destination are in London with Tower of London being the
most visited. There are many others tourist destination in UK like
Westminster Abbey, Kew Gardens, St Paul's Cathedral and Chester Zoo being
among top 5 most attracted destinations.
 They all the current leading tourist destination of UK which has the most
visitors visiting them all. Other than them all Hampton Court Palace,
Canterbury Cathedral and Shakespeare' Globe are currently emerging and
developing tourist destinations which the government of UK is paying
attention.
 All the above said destinations have their own attractive factors like social,
political, economic and environmental or cultural.
 Comparing the tow destinations of UK that is Tower of London and Kew
gardens they are having different unique landscape.

CONTINUED...
Some of the characteristic which would be affecting
tourism industry:
 Political
 Social
 Culture and environmental
 Economical

CONTINUED...
Political- UK is very popular among the tourist from all over the world and government of UK
s generating a large portion of income from tourism. So according to the political factor of
ourism government has made many rules and laws regarding safety and visa procedures of
ourist coming to UK. It becomes very much important that there is political stability within
country so that this could be attracting more and more tourist
Social- Tower of London is for those who like the historical things the most and are in touch of
history as a whole. But people who like to spent time with nature will like to go to Kew
gardens. UK mostly attract the that kind of crowed who are of old traditions like museum,
ibrary and historic architecture.
Culture and environmental- environment of Kew gardens is very quite and peaceful so the
ourist will get attracted towards it if they are in need of silence. But the people who want to
know more about the history of UK then they will surely go to Tower of London.
Economical- this factor would also be affecting tourism industry and number of people who are
coming. As it is very clear that UK is the most developed nation of world and biggest economy
n Europe London is also known to as Economical hub of Europe. So people are very much
nterested in investment within this country because of its growth potential.

3.2 Evaluating how characteristic of tourist
destination affect its appeal.
 Comparing the characteristic of the tourist destination which is affecting the
appeal of the traveler visiting specific places some factors need to be
considered.
 But people who like to spent time with nature will like to go to Kew
gardens. UK mostly attract the that kind of crowed who are of old traditions
like museum, library and historic architecture.

CONTINUED...
 Publicity and Sales Promotion- as London is already very
popular in the world because of its rich history in world so it in
not the requirement of publicity. But also the government of UK
keep on promoting London and its tourist places visited by the
visitors each year. And the coverage of London Olympic 2012
had laid very positive effect on tourism of country.
 Crime Rate- UK being among the safest countries in terms of
crime and this decide tourist flow in the present age. The pocket
pickers always target the large tourist in London at places such
as Oxford street, Brighton resort and Bournemouth resort. So
people visiting these areas are more careful when they are here.

CONTINUED...
 Economic elements- inflation is the biggest characteristic of
tourist destination which is affecting the large part of economic
elements. They can make negative impact on the tourism
industry in UK. Adverse exchange rates and the cost of
infrastructure would surely reduce their investments In the key
areas like health care and education.
 Political instability- in UK terrorist attacks and riots are also
leading to lower level of growth In the tourism industry. These
are also included In the major threads in UK effecting the growth
and development of the tourism industry.
 Commercialization- if there are over commercialization on the
resorts and other historical buildings in London then this will
lead to negative impact on tourism in UK. As such that these
historical buildings will losses their real and authentic essence
after over commercialization.

REFERENCES
 Amundson, E., Kavi, A. and Fairchok, A., 2016. Shedding light on a
dark past: representations of slavery at UK heritage tourism sites.
International Journal of Tourism Anthropology, 5(3-4), pp.254-269.
 Armstrong, R. and Matters, R.T., 2017. Modern slavery: risks for the
UK hospitality industry. Progress in Responsible Tourism, p.67.
 Lun, L.M., Pechlaner, H. and Volgger, M., 2016. Rural Tourism
Development in Mountain Regions: Identifying Success Factors,
Challenges and Potentials. Journal of Quality Assurance in
Hospitality & Tourism, 17(4), pp.389-411.
 Pappas, N. and Apostolakis, A., 2016. Financial Crisis and Tourism
Activity: Evidence from the UK. In Global Dynamics in Travel,
Tourism, and Hospitality (pp. 190-207). IGI Global.