Benefits of ICT in UK Travel and Tourism Event Management: A Study

This report presents a research proposal and analysis of the benefits of Information and Communication Technology (ICT) on event management within the UK's travel and tourism industry, using Chillisauce Ltd. as a case study. The report outlines research specifications, including aims, objectives, and research questions, and provides an overview of the company and the background of the study. It critically reviews key references, determines factors for selecting the research project, and details the research design, which will employ qualitative research methods. The study aims to identify how ICT affects event operations, focusing on areas like marketing, customer engagement, and operational efficiency within the context of the UK travel and tourism sector. The report includes data collection, analysis, interpretation, and recommendations based on the research findings.

EVENT MANAGEMENT IN
UK’S TRAVEL AND
TOURISM INDUSTRY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Outlining research specifications.....................................................................................1
Aims and objective.................................................................................................................2
Overview of company............................................................................................................3
Background of study...............................................................................................................3
Rational of the study...............................................................................................................4
1.2 Determining factors which contribute in process of selecting research project...............4
1.3 Critical review of key references......................................................................................4
1.4 Producing research project specification..........................................................................6
1.5 Giving appropriate plan and procedures for research specification.................................7
TASK 2............................................................................................................................................9
2.1 Matching resources efficiently with context to research question...................................9
2.2 Research investigation as per agreed specification and procedures...............................11
2.3 Recording and collating relevant data............................................................................13
TASK 3..........................................................................................................................................16
3.1 Application of research evaluation techniques...............................................................16
3.2 Interpreting and analysing outcome with perspective of actual research specification. 25
3.3 Recommendations in research with association of its findings along with appropriate
justification...........................................................................................................................28
TASK 4..........................................................................................................................................29
4.1 Conclusion......................................................................................................................29
REFERENCES..............................................................................................................................30

INTRODUCTION
Information and communication technology is referred synergy among communication
devices and computers which forms important part in this modern world. The present report is
formulating research proposal on benefits of information and communication technology on
consumer decision making in travel and tourism sector of United Kingdom. This will be stating
full research project on basis of Chillisauce Limited which is and event management
organisation. In the same series, it will articulate about implementation of research project with
agreed procedure related to its specification. This report will perform appropriate evaluation of
research outcome with interpretations and recommendations as well. Lastly, this will be
concluding this project on basis of ICT in Chillisauce Limited.
TASK 1
TOPIC: To review the benefits of Information and Communication Technology on the
operations of event management in UK's travel and tourism industry- A Study on Chillisauce
Ltd.
1.1 Outlining research specifications
Title of project
To review the benefits of Information and Communication
Technology on the operations of event management in UK's travel
and tourism industry- A Study on Chillisauce Ltd
Project Plan
Name of Organization Chillisauce Events
Cost £7,000.00
Project Scope Academic area Corporate Area
Time consideration 1.5 month
Risk related to study
Risk related to data theft
Risk related to validity and reliability of data.
Risk on basis of misrepresentation.
Risk regarding security and privacy of respondent's personal view.
Resourced required
Resources needed for carrying the research are-
Software
Stationery items
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Laptop
Storage Devices
Transport Cost
Quality
Project's quality would be assured by monitoring performance on
regular basis, setting benchmark and regular actions
Communication
For purpose of appropriate interaction there should be implication of
Emails, action plans and circulars as well.
Type of Research
Primary and Secondary
Qualitative and
Quantitative
The data would be gathered via primary sources as there will
conduct of survey through questionnaire and this specific study
would be fully based on qualitative research.
Aims and objective
Aims: To identify advantages of information and communication technology on basis of
operations of event management in Travel and tourism industry of UK with context to
Chillisauce Ltd.
Objectives:
 To assess benefits of Information and Communication technology
 To identify major operations of event management in travel and tourism industry.
 To determine impact of Information and communication technology on operations of
UK's travel and tourism industry.
Research question
 What is information and communication technology?
 Why information and communication technology is important?
 How event management is operating in UK's travel and tourism industry?
 How information and communication technology is affecting UK's travel and tourism
industry?
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Overview of company
Chillisauce Ltd is an event agency company which is very well known with its capability
for building unique and complex itinerary and to incredible easy with perspective of groups of
people for booking memorable events and activity in rich weekends. It was formed back 2000
which is trading through humble premises in SW London. This organization has 100+ employees
and comprises internet travel industry. In the similar aspect, it had gained expertise in various
types of experience which includes stag and hen parties, corporate events, product launch and
event based marketing campaigns (About Chillisauce Limited, 2019).
Background of study
Travel and tourism industry plays very crucial role in United Kingdom as it has
significant impact on economy every year. In year 2016, this industry had contributed
approximately 217 billion British pounds in GDP in United Kingdom. It had continued growth
over pas 5 years. It consists of multiple sub sectors where revenue is created in multiple aspect
via accommodation, transport, food and beverage services, cultural attractions along with other
recreational activities. The tour operators, travel agencies and various other reservation services
have produced over 40 billion pounds in year 2013.
In the present scenario, technology is developed and used within industry of travel and
tourism as it is revolutionising the method in travel. With application of mobile phone for
checking at airport till key card for opening hotel room where travel organizations are striving
for making travelling frictionless. Usually, it suspecting for entering in R&D, big data, Internet
of things and mobile technology among others. There are different range of technological
challenges which could be overcome with traveltech organization in United Kingdom (The
Importance of Information Technology In Business Today, 2019). There are multiple
organization who are highly involved in research and development and various company qualify
for government of UK to R&D tax credits incentive.
In the similar aspect, Information communication technology is transforming tourism
industry at global aspect and driven re-engineering has generated gradually with innovative
paradigm shift, developing broad range of threats and opportunities along with changing
structure of entire industry.
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Rational of the study
This study is used for reviewing advantage related to information communication
technology on operations of event management in travel and tourism industry in United
kingdom. In the present era, travel and tourism industry is growing on regular basis as
technology is emerging in each sector and current demand of today's generation. On the contrary,
in this study ICT has crucial role in integrating, building and promoting brand loyalty in tourism
industry of UK. In the similar aspect, there are various business who had attained success they
have implied use of technology such as artificial intelligence, digital marketing or information
communication and technology by recognising trends in this marketplace. For instance, Artificial
intelligence platforms have big influence in the world of tourism technology which gives
organization with great opportunity to visually or direct connect with its customers. In the same
series, information communication technology plays very crucial role in travel, tourism and
hospitality industry. The combination of ICT in industry of tourism is an essential success and
helps in facilitating individual to access tourism product information at any place and anytime.
Henceforth, there is requirement to study role of Information communication and technology
along with its implementation for raising profitability of UK's travel and tourism industry.
1.2 Determining factors which contribute in process of selecting research project
The most important factors which lead to selecting this topic as research project as per
instructions of tutor and for accomplishing success in academics along with bright future. In the
present scenario, it had been observed that information and communication technology is
replicated as major force which has altered multiple aspects of method one live and learn. It
could be clearly observed that ICT has given positive impact on transformation of education or
academics. Over past 3 years, it has been observed that various business are attaining success
and failure as well and main reason behind this is technology. This topic is fully concerned with
my interest and to upgrade my knowledge about the latest trend in economy of United Kingdom.
1.3 Critical review of key references
Benefits of Information and Communication technology
According to Ding and et.al., (2015), Information and communication is broad field
encompassing virtually with each technology which could store, retain and transmit signals
electronically. It has opened broad range of innovative method of communication which is
allowing contacting others for less money with huge distances as compared to before. It has been
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argued by Hashim (2015) that, increment in automation and efficiency brought related to
information and communication technology could create job losses and majorly in manual roles
and manufacturing area.
As per views of Vroman, Arthanat and Lysack (2015), it is giving boost for all existing
industries like shipping and manufacturing where heavy adoption of ICT has directly spawned
new industries of their own. It has been critiqued by Little (2016) that, communication via
instant messaging, body language is not accounted. So there is high chances about
misunderstood of not involving face to face dialogue with physical person and possibilities of
securities issues as well.
Event management in travel and tourism industry
According to Tutusaus, Schwartz and Smit (2018), tourism is dependent on event
management as in this industry social events could be implemented. It is also important with
context of social activities and development of tourism and introducing innovative destination
which reveals among multiple perspective of growth of event management. However, Graves
and et.al., (2018) has stated that various social activities like recreational events, festivals etc.
which is possible because of tourists who travel throughout world for searching new emotions
and impressions. On actual basis, tourism and event management could exist on separate aspect
but is consolidation could give various advantages for tourism development and for country's
economy as well.
As per views of Lebert (2018), to create attractive destination for tourism, there is huge
requirement of detailed plan of development. As this plans will lay special emphasis on planning
social events with perspective of attaining full potential of tourism. The events could be managed
as activity which directly deal with planning and developing multiple kinds of events with
perspective of society. However, Dadgar and Joshi (2018) has stated that fruitful combination of
event management into activities of touristic will help in winning success and for attracting
multiple customers to specific target destination.
Impact of Information and communication technology on operations of UK's travel and
tourism industry
According to Raguseo (2018), technology has very significant role in attaining economic
growth through garnering economic signifies for consumers with context to travel. The
contemporary information society has formed tourism as very highly intensive industry as
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information and communication technology has potential impact on UK's travel and tourism
industry. Its function could not be underestimated as it is very crucial driving force within
present information in driven society. However, Uuskoski and et.al., (2018) stated that tools of
information and communication technology have facilitated each transaction of business in
industry through proper networking with their trading partners, distribution related to product
services and giving information to consumers throughout globe.
On the contrary, Wilson (2018) has reflected that application of online for getting
information and planning according to their trip and travel. Information is considered as key
element in UK's travel and tourism industry whereas it pervades each aspect of this particular
industry. Furthermore, Shaw and et.al., (2018) stated that ICT could be used through multiple
tourist professionals for elaborating boundaries of particular proposed tourism site along with
surrounding areas and present community. In the similar aspect, information could be obtained
through linking with sites and availability of various other utilities such as power, water, market
etc. These technologies are very useful for purpose of managing site and to monitor in
appropriate aspect. With context of operation in tourism industry its application is to buying
management of services and supplies as well.
1.4 Producing research project specification
Research design: It is considered as arrangement of collection along with conditions as
there are two types of research such as qualitative and quantitative. Qualitative research indicates
to gain deep understanding of organization, event and culture. It provides wide understanding of
any event and data related to human groups and broad pattern behind preferences of people
regarding events. In this type, there is application of statistical method for getting appropriate
understanding on basis of population. Quantitative research is other research design which is
systematic empirical design investigation related to observable phenomena through
mathematical, computational and statistical techniques. In this study, researcher will use
qualitative research for understanding benefit of ICT in operations of event management in travel
and tourism industry with context of Chillisauce Ltd.
Research approach: Generally, there are two types of research approach which are
inductive and deductive. In deductive approach, first hypothesis is formed, then data is analysed
and then concluded that hypothesis is supported or not. On basis of inductive approach, at initial
stage data is collected, pattern has been observes and then theory has been developed. With
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reference to this study, researcher will imply inductive approach to extract benefits with
information and communication technology.
Research philosophy: Majorly there are two types of philosophies which are
interpretivism and positivism. Researcher will perform qualitative study so with this preference
there will be application of interpretivisim philosophy as it is useful for exploring conflict and
change. In the similar aspect, with reference to this approach, social reality will be elaborated on
basis of lived experience of specific human beings.
Sampling: It is referred as process where statistical analysis is predetermined with
numerous observations taken through larger population. There are two kinds of sampling which
are probability and non probability sampling. On basis of probability sampling, it's a technique
where sample through large population is selected with method of probability. The researcher
will be taking responses of questionnaires from 20 employees of Chillisauce Ltd about impact on
operations with use of ICT.
Data Analysis: It is referred as very crucial part of study, as it is qualitative research and
data will be collected and summarised with thematic analysis with application of analytical and
logical reasoning for identifying patterns, trends and relationships.
1.5 Giving appropriate plan and procedures for research specification
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Task Name Duration Start Finish Predecessors
Planning of the project 1 day Wed 1/16/19 Wed 1/16/19
Finding of topic 15 days Thu 1/17/19 Wed 2/6/19 1
Preparing statement related
with problem 10 days Thu 2/7/19 Wed 2/20/19 2
Making time frame 6 days Thu 2/21/19 Thu 2/28/19 2,3
Implementation 1 day Mon 3/4/19 Mon 3/4/19 3,4
Setting LR 15 days Thu 4/4/19 Wed 4/24/19 4,5
Methodology of research 10 days Tue 4/30/19 Mon 5/13/19 5
Computation of expenses 5 days Wed 5/15/19 Tue 5/21/19 5,6
Analysis and interpretation of
data 10 days Tue 5/14/19 Mon 5/27/19 6,7
Evaluation of findings 10 days Wed 5/22/19 Tue 6/4/19 7,8
Checking of quality 15 days Tue 5/28/19 Mon 6/17/19 8,9
Project Closure 1 day Tue 5/28/19 Tue 5/28/19 9
Provide proper
recommendations 2 days Wed 6/5/19 Thu 6/6/19 9,10
Evaluation of project 15 days Tue 6/18/19 Mon 7/8/19 10,11
Areas of modification 10 days Tue 6/18/19 Mon 7/1/19 11
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TASK 2
2.1 Matching resources efficiently with context to research question
Information and communication technology's benefits
According to Blank and Lutz (2018), technology like internet, mobile phones and instant
messaging had formed ease to colleague and customers for best reach. It will lead to ease in
communication and to handle more business and for responding to issues in quick aspect. The
resources on basis of internet like online banking and websites of business to business and
convenience of 24 hour service with requirement. Here online retailing is allowing for selling
goods and services on internationally and nationally which is very low overhead. However,
Schegg and Stangl (2018) has stated that due to rapid innovation, various equipment of
technology is framed for up gradation on frequent aspect. Further, software should be also
updated and keep evolving with format of documents and standards of media. This will also lead
to ease in modern office software which will increase productivity where email helps in
communicating on instant aspect with multiple people at same time.
On the contrary, Jovicic (2019) has critiqued that labour saving advantages are directly
conferred through technology which becomes liabilities if software crashes or any equipment
fails. The range of problems related to information and communication technology through
annoyances which threatens future of business. In this aspect, spyware is very common issue
where it steals with private and personal information through its employees and customer.
Furthermore, there are various regulation as information is referred as big business in this
modern scenario
Event management in travel and tourism industry
Gavrilović and Maksimović (2018) has stated that event management is referred as very
widespread activity whose objective is to connecting and messaging people. The management of
events could be directly initiated at both global and local level and create and organize
conventions, festivals, meetings along with various other large scale events. However, events
areas is very wide as it considers dates, sports events, meetings, charity events, parties,
conferences and various other communication of people. According to Navío-Marco, Ruiz-
Gómez and Sevilla-Sevilla (2018), tourism is not referred as part of event management as it is set
of activities on basis of travelling and get known about new food, places, people, experience and
tradition of course. In the present scenario, notion of tourism does not have any limit due to
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traditional tourism has expunged its borders and plunged for learning the world. As tourism
could be divided in different types of objectives like hiking, ordinary travelling, shopping
tourism, food travelling, spa tourism along with different other options. Tourism and event
management are different notions but they both are closely aligned to each other.
As per views of Sertkan, Neidhardt and Werthner (2018), event management is very
important for tourism perspective whereas tourists and travellers must be capable to understand
about reason to visit any particular destination. The tourism event management directly promotes
loyalty of its regular customers. For instance, one's favourite destination for purpose of vacations
offers events which were not experienced prior. This is considered as reason that consumers will
prefer to be loyal to usual place instead of searching other option. However, Beck and Egger
(2018) has stated that arrangements of social events promotes communication of people and for
building innovative relationships. With this outcome, any couple was created at specific
destination then they would be happy for purpose of recreating romantic moments of meeting for
first time. With this context, event management advantages for development of both tourism and
society as well.
Information and communication technology's role in UK's travel and tourism industry
According to Sigala (2018), Information and communication technologies are having
transformational role in UK's travel and tourism industry. The leaders of industry believed that
digital technology is changing rapidly through efficiency engine as a driver of disruption and
fundamental innovation as well. The big data is using social media analytics in multiple
disciplines as in travel domain in UK, online consumer's review has multiple sources of data for
addressing different range of research questions. It is motivated through lack of evaluation of
data quality along with potential limitations of social media date and assessed reliability of
reviews of online hotel with application of text mining.
However, Li, Pearce and Low (2018) has stated that social media is basis of special issue
as traditional marketing was one way communication of its services and products, social media
related to engagement and interaction with customer. On the contrary, Höpken and et.al., (2018)
critiqued that customer engagement is central indicator to measure organization's success with
efforts of social media with little factors to drive. With reference to article, “Impact of humour
on Firm-Initiated Social media conversations” laying special emphasis on characteristics and
specifically with function of humour to encourage comments, reposts and likes. It had been
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