Future Sustainability & Business Reputation in UK Tourism Industry

This research project investigates the ways to ensure future sustainability within the UK tourism industry, focusing on its impact on business reputation, particularly for companies like Trailfinders. It identifies problems facing the industry in achieving sustainability, explores potential solutions, and determines the benefits of sustainable practices. The research employs a qualitative approach, utilizing secondary data from journals and websites. Findings indicate that sustainable development positively influences the tourism business by attracting customers and contributing to economic growth. The project concludes that sustainability is crucial for the tourism sector, supporting both environmental protection and long-term business viability.

Foundation Year
Research Project

Table of Contents
Chapter 1..........................................................................................................................................3
Introduction.................................................................................................................................3
Research aim and Objectives......................................................................................................3
Research problem........................................................................................................................4
Research question.......................................................................................................................4
Chapter Two.....................................................................................................................................4
Research methodology................................................................................................................4
Chapter 3..........................................................................................................................................7
LITERATURE REVIEW...........................................................................................................7
Chapter 4..........................................................................................................................................8
Analysing findings on secondary research methods...................................................................8
Summarising the main findings of the research..........................................................................9
Chapter 5..........................................................................................................................................9
CONCLUSION...........................................................................................................................9
REFERENCES..............................................................................................................................10

Title: To identify the ways for ensuring future sustainability along with its impact on business
reputation of UK tourism industry
Chapter 1
Introduction
The notion of sustainability has become more important as the workings of company have
changed. Sustainable tourism is defined as meeting current needs and expectations with
jeopardising outcomes' requirements. The notion of sustainable growth is built on three key
elements: economic, social, & ecological durability (Bertolini and et. al., 2018). When supplying
goods to consumers, the organization keeps these three factors in mind. Revenue, individuals,
and indeed the environment are represented by the main dimensions mentioned above. This
report is based on the Trailfinders is a travel based organisation in UK, this organisation is
mainly established in 1970 and headquarter is situated in London.
Research aim and Objectives
Research aim: To identify the ways for ensuring future sustainability along with its impact on
business reputation of UK tourism industry: A study on Trailfinders
Research objectives:
 To identify the problems facing the tourism industry to ensure future sustainability.
 To identify the ways that would be used for ensuring future sustainability within tourism
industry of United Kingdom
 To determine the benefits of sustainability for Trailfinders

Research Problem
The key study challenge of the chosen topic "effect of sustainable utilization on the expansion of
UK business and tourism market" is that there is still no future sustainable development inside
the tourism sector, its performance would suffer. Customers are less engaged in the company, it
will have an influence on their performance. Another issue that the hotel sector will confront is
the inability to effectively organize its capabilities; it will have an impact on its short or medium
progress and expansion. It is determined that , it is necessary for the travel company to focus on
the sustainability rate and it is analysed that, it is critical for the company to embrace the notion
of sustainable development since it will enable business to make more income that company can
use to develop their organization and acquire market share.
Research Question
 What are the problems facing the tourism industry to ensure future sustainability?
 Which are the ways that would be used for ensuring future sustainability within tourism
industry of United Kingdom ?
 What are the benefits of sustainability for Trailfinders ?
Chapter Two
Research Methodology
Research Methodology is work as an outline which can helpful to improve the structure of
the research so that researcher can appropriately manage each and every task in an appropriate
manner. There are numerous steps are involved in research process which are discussed below-
Research approach
There are two types of sampling methods. There are two types of reasoning: deductive and
inductive. The present inquiry will employ an inductive strategy to evaluate new ideas or
hypotheses means of qualitative data.

Research strategy
In order to conduct research, a variety of strategies can be utilised by the researcher. It is
analysed that research strategies mainly include surveys, literature reviews, case studies, action
research, and many others. In order to carry out this study, researcher will perform a review of
literature to analyse secondary data in this research project. This is employed since it will assist
students in gaining a better understanding of the particular topic (Cotterell and et. al., 2019).
Research philosophy
Research Philosophy is helpful to maintain the value of the research in an appropriate manner.
There are two types of research philosophy are mainly considered by the researchers. In order to
carry out this research, positivism research philosophy will be selected by the researcher.
Research Instrument
It is necessary to consider the research instrument which can useful to maintain the relevancy of
the research. There are two methods of research first is qualitative method and second is
quantitative method. In the present study, a qualitative decision would be made, and indeed the
Mono technique will be employed since the scholars only want one piece of information, it will
be in the combination of language or statements (Elmo and et. al., 2020).
Data collection Method
Data collection is a technique for gathering data from a variety of resources. The two types of
data sources are quantitative and qualitative. In this study, the examiners will be using a
secondary source of data since they seek second hand information to have a better knowledge of
sustainably. It is analysed that journals, and web sites are some of the research instruments used
to gather knowledge.

Time plan:

Chapter 3
LITERATURE REVIEW
To identify the ways that would be used for ensuring future sustainability within tourism
industry of United Kingdom
According to Elmo and et. al., (2020), explained that the tourist business has a significant
environmental impact. Sustainable development is defined as the natural environment that aids in
the sustaining of living and the provision of resources to fulfil the needs of current and future
civilizations. The tourist sector has begun to place a premium on conservation so that natural
resources may be used without causing ecological damage. Company has been acknowledged as
having implemented many sustainability initiatives in their company operations in order to assist
the relationship between nature communities. Sustainability has a good influence on the
corporation since it has assisted this company in working by environmental protection and
emphasising native culture (Helgadóttir and et. al., 2019).
To determine the benefits of sustainability for Trailfinders
According to Helgadóttir and et. al., (2019), revealed that the process of giving
importance to the environment, ecological, and environmental tourist industry is known as
sustainable development. But there are many other factors that contribute to sustainability, such
as equitable treatment of people and the potential benefits of involvement. The tourist business in
the United Kingdom might develop at an exceptional rate if economic sustainable is ensured.
There are several benefits to guaranteeing continued existence, including the fact that sustainable
locations may help increase income by attracting a new type of tourist. These travellers are
continually on the lookout for a location and mode of transportation that will have a constructive
rather than adverse effect. The tourist business in the United Kingdom also benefits from a lot of
customers and travellers, which helps to ensure long term sustainability. Travellers and visitors
that are environmentally conscious are less budget conscious and spent 50percentage points more

throughout their stay. They may also extend their stay, which immediately aids the tourist sector
in expanding their company in even more sustainable regions by including street produce,
cultures, & activity (Mohajan, 2018).
To identify the problems facing the tourism industry to ensure future sustainability
According to Pushpakumara and et. al., (2019), defined that it is necessary to preserving
sustainability is a difficult endeavour that demands both work and tolerance. Company has a
number of problems in order to ensure its long-term viability, including: - Delivering a realistic,
environmentally friendly tourism is the main problem. They will not get adequate advice from its
guests that they may employ to preserve their eco - efficiency and attract new tourists. The firm
does not have access to experts who can give knowledge on the most up-to-date approaches for
keeping responsible & improving the amount of activities required to be sustainable. Some other
main problem that company has in ensuring long-term viability is seasonally. This element has
an impact on numerous facets of the demand side, including the labour market, marketing, job
stability, work kind and quality, corporate finance, stakeholder administration, and so on
(Pushpakumara and et. al., 2019).
Chapter 4
Analysing findings on secondary research methods
According to the evidence collected in the literature review chapter on the affect of
sustainable utilization on the tourism business, sustainable construction has a beneficial effect on
the local economy so it aids in trying to attract a huge number of customers, allowing firms to
increase their profitability (Pushpakumara and et. al., 2019). Tourism sector helps country's
culture, customs, culture, ecosystem, equitable treatment of minorities, and many other things
with the help of sustainably (Statista 2022).

Summarising the main findings of the research
Based on the information obtained, it has been determined that sustainable development is one of
the ideals that all accommodation and tourist businesses must adhere to (Elmo and et. al., 2020).
This helps to increase the amount of passengers and contribute to the economic development
world in general. It is analysed that if economic sustainability is maintained, the tourism industry
in the United Kingdom may grow at an outstanding rate. There are many various advantages to
ensuring long - term survival, along with the possibility of increasing revenue by recruiting a
new sort of visitor. These tourists are always on the lookout for a destination and movement of
products that will benefit them rather than harm them. The tourist industry in uk also advantages
from a large number of consumers and visitors, having a positive outlook viability. Travellers
and visitors who are ecologically conscientious are less funding and spend 50% more during the
visit.
Chapter 5
CONCLUSION
On the basis of this study, it can be concluded that sustainability development is
considered the most effective way to enhance the environmental activities and it is identified that
travel and tourism industry is one of them which is totally depend upon the environmental and its
sustainability rate. As a result of the above gathered data, it can be concluded that sustainable
development is one of the techniques that aids in the support of something like the environment
but also the whole population. It is identified that tourist sector may simply focus on the linking
rather than leakage with the help of sustainable utilization.

REFERENCES
Bertolini, S. and et. al., 2018. The comparative qualitative research methodology of the EXCEPT
project.
Cotterell, D. and et. al., 2019. Overcommitted to tourism and under committed to sustainability:
The urgency of teaching “strong sustainability” in tourism courses. Journal of
Sustainable Tourism, 27(7), pp.882-902.
Elmo, G.C. and et. al., 2020. Sustainability in tourism as an innovation driver: An analysis of
family business reality. Sustainability, 12(15), p.6149.
Helgadóttir, G. and et. al., 2019. Social sustainability of tourism in Iceland: A qualitative
inquiry. Scandinavian Journal of Hospitality and Tourism, 19(4-5), pp.404-421.
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People, 7(1), pp.23-48.
Pushpakumara, W.H. and et. al., 2019. Developing a Framework for Scrutinizing Strategic Green
Orientation and Organizational Performance with Relevance to the Sustainability of
Tourism Industry. European Journal of Social Sciences Studies.
Online
Statista 2022. Tourism sustainability issues holidaymakers concerned about in the United
Kingdom (UK) in 2020, by age. [Online]. Available Though:
<https://www.statista.com/statistics/1135573/tourism-sustainability-concerns-uk-by-
age/>