An Analysis of Current Trends and Niche Tourism Market in UK Tourism

This report examines the current trends influencing the UK travel and tourism sector, with a focus on Thomson Holiday. It identifies green tourism, grey tourism, and customization of holidays as key trends driving change. The report highlights main tourism markets in the UK, including London, Scotland, and Wales, and suggests Northern Ireland as a promising niche tourism market due to golf, screen, and food tourism opportunities, supported by travel statistics. The analysis emphasizes the necessity for firms to adapt to these trends to maintain sales and profitability. The report concludes that considering contemporary issues is essential for success in the travel and tourism sector. Desklib provides access to similar reports and study resources for students.

TASK 2

INTRODUCTION
Travel and tourism sector of United Kingdom is facing number of
issues which is resulting change in the given sector.
Herein, in order to compete in the today's scenario it is very essential
for manager that it should improve its knowledge and
understanding regarding the issues which is incurring in the
industry.
This is because, lack of consideration of issue will lead to affect sales
and profits of organisation in a negative way.
For the given presentation, Thomson Holiday is taken into
consideration which is being regarded as one of the most famous
tour operator.

2.1 CURRENT TRENDS INFLUENCING CHANGE
IN UK TRAVEL AND TOURISM SECTOR
Number of trends assessed which is inducing change
in the travel and tourism sector of United
Kingdom. These are all depicted in below:
 Green tourism
 Grey tourism
 Customization holiday

GREEN TOURISM
 It is the type of tourism wherein tourist are performing their travel
and tourism activities in that specific area which is surrounded by the
natural beauty of nature.
 The customers have also become conscious towards the environment
where they are performing travel and tourism activity. Thus, while
travelling they are adopting varied eco-friendly activities.
 This form will have significant effect on the operation of Thomson
Holiday. This is because, the given thing will force the firm that it
should also take such type of measures which will not cause negative
effect on the environment of country.
 By complying with given type of activity only firm can attract large
number of buyers.

GREY TOURISM
 It is the type of tourism wherein travel and tourism activity is
done by those people who are old.
 Herein, it is examined that in the year 2010 around 5.5
million tourists have visited Britain from overseas.
 This form of tourism forces the firm like Thomson Holiday
with regard to make necessary changes in its services as per
the needs and demands of old buyers.
 This will take lots of time and money of enterprise.

CUSTOMIZATION HOLIDAY
 It is the practice of preparing holiday plan for the
buyers as per their own needs and demands.
 With an aim to raise the sales, manager of
Thomson Holiday will have to adopt given
approach. But, if they it will not adopt the same
at that time sales and profit of enterprise will be
affected in a negative way.

MAIN TOURISM MARKET IN UK
Main tourism market in UK are
 London
 Scotland
 Wales
 East of England etc

Continued...

2.2 ANALYSING THE NICHE TOURISM MARKET
 Niche tourism is the type of tourism wherein firm
travel to carry out its travel and tourism activities
in all those areas which will fulfil their multiple
needs and demands.
 The suggested niche tourism market to Thomson
Holiday is Northern Ireland

REASON FOR THE GIVEN SUGGESTION
Following are the reasons behind the suggested
niche tourism market in UK which is of Northern
Ireland:
Golf tourism
Screen tourism
Food tourism

TRAVEL STATISTICS
 Around 815000 travellers have visited to
Northern Ireland in the year 2015.
 Around 320000 people have done overnight trip
to Northern Ireland from overseas.

CONCLUSION
 It is very necessary for the firm that it should
look-after all the contemporary issue occurring in
travel and tourism sector.
 This is because, if not done then sales and profits
of corporation will be affected in a negative way.