Comprehensive Analysis of UK Tourism Trends and Market Structure

This report provides a comprehensive analysis of the UK tourism market, focusing on outbound tourism trends and market structure. It examines the holiday products offered, such as natural places tours, honeymoon packages, and historical tours, with a particular emphasis on the preferences of UK travelers. The report delves into the industry's work, highlighting the role of tour operators and their relationships with suppliers and customers. It also analyzes the market structure, including market size, major competitors, and the impact of the economic environment and technology upgrades. Furthermore, the report applies Porter's Five Forces model to assess the threat of new entrants, the bargaining power of suppliers and customers, the threat of substitutes, and the rivalry among players. The conclusion emphasizes the increasing outbound tourism from the UK, particularly within EU nations, and the intensifying competition among tour operators. The report references key academic sources to support its findings.

Tourism trends in UK and market analysis
Introduction
Holiday products for overseas holiday
There are varied holiday packages that are made
available by tour operator to customers like natural
places tour package, honeymoon tour package and tour
package related to historical place. In UK most of
people prefer to take historical tour package (Rahimi and
et.al., 2017).
Nature of market
High competition
Impact of economic environment
Technology up gradation
Major competitors
Porter five forces model
 Threat of new entrant: There is high threat from
new entrants as already vertical integration takes
place in industry and existing players become large
corporate (Robinson and Picard, 2016).
 Bargining power of suppliers: Firms are dependent
on suppliers for earning revenue and due to this
reason they have moderate bargaining power.
 Bargaining power of customers: Customers have
high bargaining power because number of
alternatives are available to them.
 Threat of substitutes: There is high threat from
substitutes as existing players are updating their
technology base and this will change shape of
industry (Broderick. and et.al., 2015).
 Rivalry among players: There is high rivalry among
players as they are offering similar products to the
customers. Hence, in future competition will
become more intense.
Market size
Market structure
Industry work
Business firms have contact with suppliers which by establishing
contact with target people create customer for the company (Seetaram,
Song and Page, 2014). These tour operators have their own hotels and
airlines or have tie ups with relevant firms or institutes. In this way, tour
operators send their customers to destination place and assist them in
visiting varied places. All these things are performed by following rules
and regulations and in this way industry work.
Direction of industry
European
Non European
0% 10% 20% 30% 40% 50% 60% 70% 80%
75%
25%
Chart is reflecting that majority of UK people like to visit European nations as part of outbound
tourism. There are only 25% people who prefer to visit nations outside of Europe especially in
India, China and Thailand.
CONCLUSION
It is concluded that outbound tourism from UK is increasing mostly
in EU nations. Competition is high among tour operators and
technology advancement as well as availability of alternatives can
make it fiercer.
REFERENCES
Robinson, M. and Picard, D. eds., 2016. Emotion in motion: Tourism, affect and transformation. Routledge.
Seetaram, N., Song, H. and Page, S.J., 2014. Air passenger duty and outbound tourism demand from the United Kingdom. Journal of Travel Research, 53(4), pp.476-487.
Broderick, C. and et.al., 2015. Clinical, geographical, and temporal risk factors associated with presentation and outcome of vivax malaria imported into the
United Kingdom over 27 years: observational study. bmj, 350, p.h1703.
Rahimi, R. and et.al., 2017. Mobility Patterns of Asian Students: The Case of Tourism and Hospitality Management Students in the UK. Journal of
Hospitality & Tourism Education.