Tourism in the United Kingdom: A Comprehensive Report

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Global Tourism Assessment 2
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Assessment 2
Introduction
Tourism is the activity of travelling and staying outside their usual environment for leisure and
business purposes. Tourism is a dynamic competitive approach used in the business to adapt
consistent changes as per customer desires and provide satisfaction to customer with proper
safety and full of entertainment packages. The individual report focuses on the tourism of the
UK, the country offers various range of tourist attractions which lead to enhance the profitability
of the tourism industry and enhance the GDP of the country. The report includes situation
analysis of the UK which helps it attracting more visitors to fantastic places and it also includes
socio-economic characteristics of tourism destinations and the impact of tourism on society. The
report focuses on some effective planning process through which travellers can be attracted in
the best ways.
Situation analysis
Today, modern tourism is intensive increasing which has set activities for the tourism industry.
Culture, rituals, great places of the country attract and develop the interest of travellers to visit,
which enhance the market of tourism industries. The main motive of UK is to focus on
international travellers through which tourist industry can attract them by their best entertainment
packages through which industry can develop their economic growth in the market (Arfin, 2019).
The UK is the 6th biggest destination in the world where more than 50 million visitors visit every
year, there are couple of cities which increases track of visitors in the UK such as ‘London'
which is also known as city of colourful market and centre of theatre, music art and
cosmopolitan culture (Arfin, 2019). The set of 300 different languages welcomes more than 20
million visitors in London every year. One of the famous and visited countries in the UK in
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Manchester, the city is famous for exciting architecture building which highlights the bridge
water hall, imperial wall Museum. These places of the UK attract more travellers from abroad
and develop business growth of the tourism industry (Kotler, et.al., 2017).
There is various type of tourism that offers by the UK which attracts more international travellers
such as mountain and hill tourism in the cities of Wales and Scotland, along with this cultural
tourism of UK offers architectural designs, history and some renowned sites of UK. Most of the
travellers visit the UK to enjoy adventure tourism with water rafting and potholing. The UK
government has played an effective role in developing a healthy and peaceful environment
within the country so travellers feel free while travelling (Kotler, et.al., 2017). As per the result,
it is analysed that in past years UK tourism was for domestic purpose only, after 1970 the
government of UK has booming allowed tourism industry to attract international travellers which
help in boosting the economic growth of a country in an effective manner. Now, at present, the
UK has become the sixth most visited tourist country in the world and during 2009 it has
received around $32 billion of international tourist wealth.
Visitor Market:
To attract more travellers towards a particular place, it is essential to develop effective
management, healthy environment with suitable destination marketing. Develop effective
planning for attracting visitors may develop the public image and dynamic environment to live.
For attracting visitors, the tourism board of UK has developed some policies which develop the
interest of traveller to visit destination. The visitor always seeks for a healthy environment and
the joyful destination where he can spend his precious time with his family. There are various
attractive destinations which helped in attracting more travellers in the UK such as heritage,
museums centres, theme parks, Zoos, wildlife parks, places of worship and different historical
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properties (Kotler, et.al., 2017). These places help in attracting visitors which help in increasing
the sustainability in the market and enhanced economic growth of the country in an efficient
manner. There are different things which are also playing an essential role in attracting
international visitors in the UK such as culture, exploration, digitalisation and tourism products
(Kotler, et.al., 2017).
Tourism products:
The essential objective of the tourism industry of the UK is to maximise visitors’ record in the
country through which visitors can explore the length and breadth of the country in an efficient
way. To attract them tourism industry of UK has worked on some English tourism products and
develop business sectors which enhance transportation services, traveling packages with best
offers. Travellers always seek for best packages with the use of digitalisation (Arfin, 2019).
Digitalisation has made travelling easier, now in the UK the platform and new products can
utilise by travellers in an effective manner with the power of digital media which also help in
enhancing the experience of visitors. Functions of multi-currency have developed online booking
systems through which visitor can easily book tickets and hotels through mobile applications
(Arfin, 2019). These products and services development has created a huge impact on the
travellers and help in enhancing the tourism market of hospitality industries. In the tradition era,
the traveller had to face issues while booking tickets and hotel rooms, time management has also
get negatively affected during that period (Smith, 2015). Some of the places where the
government of the UK has failed in developing these services in an effective manner. But as per
the report, the current research conducted by Association for British Travel Agents (ABTA),
digital services and advances technologies has enhanced the gateways of online channels in the
UK for booking tickets of vacation travel, which resulted in increasing the number of visitors
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visiting the country (Walmsley, 2018). The tourism industry of the UK has also developed
effective management and services which help in satisfying traveller’s demands and choices.
It was analyzed that some environmental factors which have to create a negative impact on the
tourism of UK and also lead to the destruction of the environment. The erosion of soil and land
in the travelling areas reduce the attraction of travellers and set disturbance for their livestock.
Further, the tourist has also created a negative impact on the environment which causes various
problems. A high number of transport taken by travellers lead to air pollution and causes
emission of carbon dioxide which causes harmful impact on the environment (Sharpley, 2018).
Travelling and tourist activities have created a positive impact on society. It has empowers the
ethical diverse nation with different cultures and religion. By having a multicultural nation,
tourism has helped in maintaining old cultures and different religious languages, communities,
and traditions which enhanced the social environment in the UK. So tourism has created both
positive and negative impact on the environment and society (Sharpley, 2018).
Supply and demand:
Supply and demand are playing a vital role in the growth and development of tourism in the UK.
The UK government has maintained demand relationship which helps in maintaining a balance
between price and quantity demanded by travellers. Development of tourist destination help in
shaping demand from traveller to visit a particular destination which creates a path to tourist
opportunities in the market (Boes, Buhalis, and Inversini, 2015). On the other hand, Supply of all
goods and services which are bought and enjoyed by visitors leads to supply chain. In the
country like the UK, there are various destinations which attract most of the tourist on the basis
of religious and cultural places. London is one of the famous and most visited places where over
more than 20 million tourist visit over a year (Denys, 2018). Market segments and tourism
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policies are playing a major role in influencing tourism demand. Telecommunication,
transportation, and accommodation develop a supply of goods and services through travellers
(Kotler, et.al., 2017).
Tourist trends and experiences:
The economic development of a country is based on how the country has advances the
technological and other emerging factors which can attract tourist to visit the place. The UK
government has developed effective strategies and techniques which have empowered economic
growth, digital technology in tourism has empowered business growth and help in focusing on
the development of tourist destination. The utilisation of multi-currency is the most emerging
factor in the tourism trend. The tourist experiences help in determining the future growth of
tourist destination (Kotler, et.al., 2017).
Tourist Characteristics:
Different characteristics play a different role, as there is a different type of tourism such as
domestic tourism, inbound and outbound tourism. Travellers travel for different purposes, some
visit for business purposes and some visits for leisure purposes (Boes, Buhalis, and Inversini,
2015). The main motive of the UK is to focus on international travellers through which tourist
industry can attract them by their best entertainment packages through which industry can
develop their economic growth in the market.
Conclusion
From the above report, it is concluded that tourism has created a huge impact on the society and
environment of the UK. The UK has become the sixth most visited country in the world. It is
analysed through this report that factors like supply and demand from tourist, visitor market at
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the selected destination place, different characteristics of travellers playing an effective role in
the development of economic growth of the country. Effective planning is essential in enhancing
the tourism market and enlarging the demand and supply at the time of visiting a tourist
destination.
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References
 Denys, C., 2018. United Kingdom - Travel and Tourism. [Online] export.gov Available at
https://www.export.gov/article?id=United-Kingdom-Travel-and-Tourism [Accessed on 7
July 2019]
 Walmsley, D., 2018. Uk Visitor Attractions Market Report. [Online] store.mintel
Available at https://store.mintel.com/uk-visitor-attractions-market-report [Accessed on 7
July 2019]
 Arfin, F., 2019. Top 20 Most Popular UK Cities for International Visitors. [Online]
tripsavvy Available at https://www.tripsavvy.com/popular-uk-cities-for-international-
visitors-1661845 [Accessed on 7 July 2019]
 Kotler, P., Bowen, J.T., Makens, J. and Baloglu, S., 2017. Marketing for hospitality and
tourism.
 Smith, M.K., 2015. Issues in cultural tourism studies. Routledge.
 Sharpley, R., 2018. Tourism, tourists, and society. Routledge.
 Boes, K., Buhalis, D., and Inversini, A., 2015. Conceptualising smart tourism destination
dimensions. Information and communication technologies in tourism 2015 (pp. 391-403).
Springer, Cham.
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