Tourism Industry in the UK: A Comprehensive Report

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ACADEMIC SKILL
ASSIGNMENT 1
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Table of Contents
Introduction......................................................................................................................................3
Research-informed literature...........................................................................................................4
The factors affecting the tourism industry in the UK......................................................................6
The impact of travel and tourism on the economic, social, environmental and cultural
environment in the UK....................................................................................................................7
Conclusion & recommendations......................................................................................................8
References........................................................................................................................................9
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Introduction
The report helps to identify the different aspects and impacts of travel and tourism in the UK.
The information will be collected from secondary resources such as different published journals
and articles which provided reliable information about travel and tourism in the UK. The report
helps to understand the growth of the travel industry in the UK in the past few years, which was
vast and regular as well. It also includes different factors which make an impact on the travel and
tourism industry such as health safety standards, travel trends, marketing campaigns and
accessibility in this industry. The effects of travel and tourism on the social, economic,
environmental environment will be discussed in this report.
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Research-informed literature
The United Kingdom is an island nation in northwestern Europe which is made up of England,
Scotland, Wales and Northern Ireland. Globally is one of the most favourite places among tourist
as well. There are many cities which are full of architecture. It provides different new and
exciting experiences to the tourists who come to visit there.
According to Riefa, (2018), there are several tourists from different countries goes the United
Kingdom to travel every year which helps to understand that it is one of the most popular and 6th
biggest tourist destinations globally among other countries as well. It has around 40 million visits
as per 2018. International tourists spent $31.93 billion dollars there in 2017 and £21,881 million
spent by domestic tourists there in 2008. It means the international and domestic tourists are a
huge part of the travel and tourism industry in the UK (Riefa, 2018).
The growth of the travel industry in the UK
According to Bowtell, (2015), since 2010, the travel and tourism industry is one of the fastest-
growing industries in the UK. The travel and tourism industry has been making an immense
growth in the past few years. Despite all the terrorist activities, it is still one of the most favourite
tourist destinations globally.
The graph helps to understand the growth of the travel and tourism industry in the UK.
Growth in a total contribution of travel and tourism to GDP in the United Kingdom (UK) from
2012 to 2028
Source: Statista
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The UK has a tourist industry which is worth over £257 billion by 2025. Despite the slowdown
in economic growth, the travel and tourism industry in the UK has been grown by 3%, which is
remarkable. Globally it is considered that the top five spender countries in outbound tourists.
Same goes with inbound and domestic travel as well. Inbound and outbound are the two basic
types of travellers in the UK. The following are the factors which affected the travel and tourism
industry in the UK.
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The factors affecting the tourism industry in the UK
In the words of Jennings, et al., (2015), Health, safety and security standards are very high in UK
which will be one of the helpful factors to attract more travellers in the UK. Britain is considered
as one of the safest countries worldwide, but recent terrorist attacks made some negative impact
on travellers around the world because most people quickly cancelled their trips and tours
because of terrorist attacks which were coming to travel the UK from other countries (Jennings,
et al., 2015). Outbound travellers don't make much difference as well because of terrorist attacks
as well.
According to Cloquet, et. al., (2018), accessibility is one of the most important reasons because
of which travellers still want to travel in the UK besides these terrorist attacks as well. The UK is
one of the easiest accessible travel destinations worldwide. The increased number of airports,
ferry services and other travel transportations, it will be helpful to the country in order to attract
more travellers to the UK. The mobility services, road networks and different tourists facilities
play an important role in increasing the number of tourists to come to make travel to the UK
(Cloquet, et. al., 2018). The government is far more serious about the travellers so they
introduced new legislation under disability in discrimination act for tourists in the UK.
According to Avaraham & Ketter, (2017), Marketing campaigns plays a hugely important role in
attracting more customers to visit the UK. It will be helpful to the country to attract more people.
UK understands the importance of the travel industry in the growth of GDP and economy of the
UK, so the country makes huge promotions in order to make marketing campaigns on a huge
level so far. Different marketing methods such as radio, TV, internet, social media promotions,
sales promotions and print and digital media included in UK high-end promotions which helped
to attract the travellers worldwide as well (Avaraham & Ketter, 2017).
The number of more independent travellers has been increased in recent years in the UK. Earlier
people used to travel in groups with family and friends but these days travellers prefer to travel
solo, and there are different types of tours has been developing. Travellers like to travel alone not
just to have fun on their trips but also to enhance information, knowledge as well about the place.
Education travel is also one of the growing trends in the travel industry in the UK.
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The impact of travel and tourism on the economic, social, environmental and cultural
environment in the UK
In the words of Ben & Ramsaran, (2017), Economic benefits are undeniable because of the travel
and tourism industry in the UK. Employment is considered to make a huge economic impact on
the UK. Tourism creates and provides different and various jobs openings in the hospitality
industry as well, which included the hotel industry, taxis, tour guides, entertainers, restaurant and
transportation employees as well. It is also very helpful in order to generate huge revenues
because travel industry generates more revenue than any other industry in the UK which will be
helpful to the government in order to fund education, health and public sector as well (Ben &
Ramsaran, 2017).
According to Higham, et., al., (2016) Environment is one of the biggest concern for the
government of the UK. The international travel industry has been making a huge negative impact
on the environment of the UK. There are billions of people who travel to the UK every year.
Some of the practices of the travel and tourism industry has been creating many problems for
environments in the past few years. Cheap air faires attract more customers, which will create
more population; the level of the population has been getting high every day. Old aircraft create
many deep problems for the environments in the UK (Higham, et., al., (016). The industry has
been trying to find those different methods which will be useful for the travel companies,
travellers and the environment of the UK as well.
In the words of De Grosbois, (2016), social impacts have been huge on the travellers of the UK
because it plays an important role in uplifting different social benefits for the people who live
there or associate with the travel industry as well. The living standards have been increasingly
high because of the revenue-generating from the travel industry in the UK. Per capita GDP is
high in the UK, which will show the impact of growth in the travel industry in the United
Kingdom as well. It provides a chance to interact with different cultural travellers, which helps to
not only develop the knowledge but also gives a unique experience to the travellers of the UK.
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Conclusion & recommendations
Different aspects of the travel and tourism industry in the UK have been discussed in this report.
It included different impacts which travel and tourism has been making on the social, economic
and environmental things has been discussed in this report. Different factors which have been
making huge impacts on the travel and tourism industry also been discussed in this report which
included different current running trends, sustainability, health & safety standards and huge
marketing campaigns has been discussed in this report. The following are the few
recommendations for travel and tourism in the UK.
Run different online travel contents to attract more customers
Run policies to empower tourism and travel industry
Effective destination management
Develop sustainable approaches to tourism and travel industry
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References
 Avraham, E. and Ketter, E., 2017. Destination marketing during and following crises:
combating negative images in Asia. Journal of Travel & Tourism Marketing, 34(6),
pp.709-718.
 Ban, J. and Ramsaran, R.R., 2017. An exploratory examination of service quality
attributes in the ecotourism industry. Journal of Travel & Tourism Marketing, 34(1),
pp.132-148.
 Bowtell, J., 2015. Assessing the value and market attractiveness of the accessible tourism
industry in Europe: a focus on major travel and leisure companies. Journal of Tourism
Futures, 1(3), pp.203-222.
 Cloquet, I., Palomino, M., Shaw, G., Stephen, G. and Taylor, T., 2018. Disability, social
inclusion and the marketing of tourist attractions. Journal of Sustainable Tourism, 26(2),
pp.221-237.
 De Grosbois, D., 2016. Corporate social responsibility reporting in the cruise tourism
industry: a performance evaluation using a new institutional theory based model. Journal
of Sustainable Tourism, 24(2), pp.245-269.
 Higham, J., Cohen, S.A., Cavaliere, C.T., Reis, A. and Finkler, W., 2016. Climate
change, tourist air travel and radical emissions reduction. Journal of Cleaner
Production, 111, pp.336-347.
 Jennings, S., Stentiford, G.D., Leocadio, A.M., Jeffery, K.R., Metcalfe, J.D., Katsiadaki,
I., Auchterlonie, N.A., Mangi, S.C., Pinnegar, J.K., Ellis, T. and Peeler, E.J., 2016.
Aquatic food security: insights into challenges and solutions from an analysis of
interactions between fisheries, aquaculture, food safety, human health, fish and human
welfare, economy and environment. Fish and Fisheries, 17(4), pp.893-938.
 Riefa, C., 2018. EU Payment Surcharges Rules Lacking Teeth: Evidence from empirical
studies into the control of surcharges in the EU and UK travel industry.
 Statista, 2018. Growth in total contribution of travel and tourism to GDP in the United
Kingdom (UK) from 2012 to 2028. [Online] Statista, Available at:
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https://www.statista.com/statistics/298735/total-gdpcontribution-of-the-travel-and-
tourism-industry-in-the-united-kingdom/ [Accessed on: 23rd July, 2019]
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