Impact of Recent Trends on the UK Tourism Sector: A Report

This report analyzes the UK tourism sector, focusing on the impact of recent trends and consumer behavior. It highlights the importance of market research for companies like Cox and Kings in tailoring travel packages. The research explores dynamic consumer preferences, the rise of adventurous tourism, and the significance of identifying key visitor attractions and destination choices. Data was gathered using qualitative and quantitative methods, including primary and secondary sources, to assess current trends and identify niche markets. The analysis reveals an increase in international visitors to the UK, driven by various purposes such as employment and business ventures, underscoring the need for targeted marketing strategies. The report also emphasizes the importance of understanding consumer behavior changes and preferences in response to the evolving business environment. The data collection methods and recent trends are also included in the report.

Assessment of Recent Trends Using Proper Techniques and Resources
Introduction
Travelling is a term which means
movement of an individual in distant
geographical locations with different
objectives for example business dealings,
summer or winter vacations, destination
wedding, roam around the world, family
picnic etc.
Recent trends
Tourism sector increases day by day due to
maximization in demand which enforce
number of firms to expand their business
across the globe. Market research is most
important and effective tool to analyse
current trends in market.
Data Collection Methods
Travel and tourism companies in UK are focussing
on this method in order to maintain their operations
more effectively. This will assist Cox and Kings in
offering special packages to its clients on the basis
of analysis done for market. Consumer behaviours
is very dynamic as it changes as per the
transformation in business environment. Tastes and
preferences of consumers of travel and tourism
changes as per trends in surrounding. In this nation
most of the people are youth who are interested in
adventurous tours therefore, it can be seen that
every segment has unique demand related with this.
This technique is also used to analyse those places
that are key attraction of visitors. Choice related
with destinations is different for different customers
so it is required to identify it in effective manner. In
recent time, there is huge increase in number of
visitors who are coming this place.
Niche tourist market has to be targeted for the purpose of
expansion. To identify related issues, related with this
sector, data related with current trend has been gathered.
It was collected in the form of qualitative and quantitative
through primary and secondary modes. This information
has been deeply analysed to draw an appropriate
conclusion. In this research, conclusion can be drawn that
shows impact of latest trends on tourism sector of UK.
This data states that there are number of visitors from
other countries who are visiting this destination.
According to graphical representation it has been
analysed that several number of people from overseas had
migrated from their place and shifted to UK. There is
different purpose for every visitor to visit this country.
Some are there due to employment, whereas few are here
for the purpose of setting their business.