Comprehensive Report on Visitor Attraction Management - UK Tourism

This report provides a comprehensive analysis of visitor attraction management within the UK tourism sector. It begins by discussing the overlap of various attraction types and their importance, followed by an evaluation of visitor needs and motivations, and the impacts of tourism on UK attractions. The report also explores the effect of different tourist motivation theories on attraction management. Furthermore, it discusses the processes and potential issues involved in the development of visitor attractions, and analyzes different visitor management strategies, evaluating management techniques in relation to sustainability. The report aims to identify key aspects for attracting visitors and enhancing the travel and tourism experience in the UK. Desklib offers similar solved assignments and resources for students.

VISITOR ATTRACTION MANAGEMENT
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Contents
Introduction................................................................................................................................3
Task 1:........................................................................................................................................4
1.1 discuss the overlap of visitor attractions in relation to particular types of attraction......4
1.2 analyse the importance of different visitor attractions.....................................................5
Task 2:........................................................................................................................................7
2.1 Evaluate the needs and motivations of different visitor types.........................................7
2.2 Evaluate the impacts of tourism on visitor attractions in the United Kingdom...............9
2.3: Analyse the effect of different theories of tourist motivation on the management of
visitor attractions..................................................................................................................10
Task 3.......................................................................................................................................13
3.1 Discuss the processes and the potential issues involved in the development of visitor
attractions.............................................................................................................................13
Task 4.......................................................................................................................................17
4.1 Analyse different visitor management strategies...........................................................17
4.2 Evaluate Management techniques in relation to sustainability......................................18
Conclusion:..............................................................................................................................20
References:...............................................................................................................................21
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Introduction
This assessment is about the management of the visitor attraction that is in this assessment types of
visitors will be identified, attractions for the visitors will be found and different motivation theories
for the tourist will be understood. Further, this report will be divided into four sections wherein the
first section the discussion is made on the importance and scope of the visitor attraction. In the second
section of the assessment, the type of visitors will be identified and explained and the impact of the
tourism is discussed based on the visitor attraction and different theories for tourist motivation will be
discussed. In the third section of the report, the procedures are going to explain for the visitor
attraction development and issues within it is also discussed. Further, in the last section, the research
is made on the management techniques application and their sustainability impact are also understood.
The assessment main focus is to identify the aspects needed for attracting visitors in travel and
tourism.
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Task 1:
17 July 2018
Visitors attraction management
Introduction
Visitors are the tourist who travels to different destinations for experiencing different natural and
cultural values. The traveling to different amusements and leisure provides the historical and natural
experience to the visitors. This article is about the visitor attraction overlap with respect to the kind of
attraction that will be explained. Importance of several kinds of visitor's attraction is also understood
in this section. In expanding the tourism business in the UK the major role is played by the travel
industry titled Visit Britain. Travelers or visitors are affected by numerous factors that are going to
discuss in this section.
1.1 discuss the overlap of visitor attractions in relation to particular types of attraction
Visitor’s attraction is the location or attraction where the charges could be admitted for sightseeing
purpose. The attraction needs to be established permanently for the purpose of interest, education,
entertainment or more. Overlapping is the concept which is popular in the UK (Connell, et.al. 2015).
The overlap concept means to create or develop numerous visitors’ attractions at certain tourist
location so that more visitors could be attracted to the particular location. Overlapping provides the
activities, interest, and excitement for the visitors while they visit the different tourist destinations.
There are different types of attraction;
Culture and heritage: it is the attractions based on the culture and history which exist from the past
long years and is known for the uniqueness and beauty they have and provides the cultural knowledge
of the country. The stone hedge is the popular historic attraction in the UK and Other different
cultural attractions in the UK are railways, canals, and battlefields.
Natural attractions: it is the destination which is known for the natural beauty they have. The natural
attractions are self-build. Natural attractions attract more visitors due to its uniqueness. Different
attractions incorporated in natural attraction are beaches, valleys, lakes, mountains, rivers and more.
Lake Windermere, Pembrokeshire Coast is the famous natural attraction located in the UK
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(Versichele, 2015).
Purpose built attractions: these are the sites or structures build by the human to attract more visitors
to the country. These types of attraction provide entertainment, education, and knowledge to the
visitors. It includes zoos, art galleries, theme parks, casino and more. Most popular purpose built
attraction in the UK are Eden project, Alton Tower, Thorpe Park and London eye which was built for
a specific tourism but has eventually adopted overlapping and become most visited and tourist
attraction.
Events: it is a different type of attraction. It occurs according to the seasons and sometimes changes
the location and site. These are used for the overlapping purpose at a specific time (Versichele, 2015).
The festivals and events include Olympics, football world cup, Eurovision Song Contest and
Glastonbury which are the well-known event in the UK which hosts the country and promotes the
other attractions in the country too.
1.2 analyse the importance of different visitor attractions
The tourism industry is constantly increasing as the visitor attraction is the most rising theory in the
world. It helps the country in gaining more economy and helping the people of the country to grow
(National parks, 2018). Also, it helps the visitors to get the knowledge of the country’s culture. The
visitor’s satisfaction could be increased by giving the advance facilities and leisure’s to the visitors.
The UK gets a large number of visitors visited the most popular visitor’s attraction throughout the
year. Thus it is important to manage the visitor’s attractions throughout the country. The impact of the
different visitor’s attraction is;
Impact on society: the cultural value of the country and visitors attraction is greatly influenced by the
tourism industry (National parks, 2018). It keeps people more aware of the society and culture of the
country to the visitors. The visitor’s attraction increases the knowledge and education level. It brings
the openness in society and changes the mentality of the people. Visitor’s attraction has a great impact
on the society as it increases the people’s living standard within the country.
Impact on Environment: the visitor attraction helps in the environment preservation. Management
of the visitor’s attraction helps in new policy creation to preserve and protect the nature and
environment so as to increase the number of visitors (Farr, 2018). Like to get the more visitors to the
London Zoo it is important to keep the zoo’s environment neat and maintain its cleanliness. Thus the
tourism business helps in making the locals and visitors more aware of environment serious issues.
Impact on the economy: it has a great positive impact on the UK economy as the enhancement in
tourism industry creates a great opportunity for the local people to get employment, therefore,
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increases the country’s capital income. Economic benefits of the country depend on the size of the
travel industry (Bunghez, 2016).
Conclusion
From the above task, it is understood that overlapping is the important concept in the visitor attraction
deployment. It increases the visitor’s in the country. Also, the overlapping is constantly increasing in
the UK which helped in enhancing the value of the traveling sector. Also, different impacts of the
visitor’s attraction are understood and how it has affected the society, environment and economy have
been discussed and identified.
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Task 2:
Executive summary:
Tourism is one of the most growing sectors which not only supports the economy of a country but
also gives extraordinary benefits to the economy. Every country like the UK wants to attract more
visitors and visitor attraction plays a crucial role to achieve this goal. There are many types of visitors
which like to visit the UK’s different tourist destinations for different purposes and the UK
government should try to fulfill their basic needs to increase the tourism business.
Introduction:
In present case study, different requirements and things which motivates the tourists to visit the UK
along with different kinds of visitor or tourists will be explained so that user can understand the needs
of visitor and use appropriate marketing strategy. Different visitor attractions have a heavy impact on
the tourism sector and understanding of current case study will help the user to understand these
impacts.
2.1 Evaluate the needs and motivations of different visitor types
UK is one of the most favorite destinations for the worldwide visitors which visit the different
historical and tourist sites in the UK for different purposes. As reasons and needs of each type of
visitors are different, applications of visitor attraction management should be applied to fulfill the
different needs of visitors so that they can return with good memories (Becker, 2014). Motivation and
needs are different for every type of visitor and that can be explained as follows:
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Demographic
Visitors
Geographic
visitors
Psychographic
visitors

Main Kinds of Visitors
Different needs and motivations for visitors are as below:
 Business tourists: business-oriented tourist used to travel to different places for trade purpose.
For example, a manager of Tourism Company can travel to different tourist places for study
purpose so that his company can make its packages more attractive (Hill and Gough, 2014).
Business tourist is motivated by their own business interest and the main purpose of their
traveling is a study of positive business conditions.
 Tourists for a Special purpose: needs and motivations of special purpose tourists depend on
their purpose of traveling. For example, a tourist or group of tourist who wants to travel to
queen’s house have own special purpose to see the historical royalty of UK.
 Tourists for special tasks: modern tourism activities like bungee jumping, hill through are main
adventures for many tourists and they come to fulfill their desire of daring activities. The
attraction for adventure, new experience and enjoyment is a basic need for this type of tourist.
 Tourists with Family: recreation, enjoyment and quality time with family are main motivations
for the family tourists. The main needs of family tourists are cleanliness, proper security,
availability of basic facilities and barrier-free enjoyment (McGrath, et.al. 2017). Mostly family
tourist likes to visit those places where they can find suitable and decent enjoyment for every
group member.
 Academic Tourists: academic tourists are those travelers who want to visit the different sites
historical and tourist sites of UK for educational purpose so that they can gain required
knowledge about these places. Basic motivations and needs of this type of travelers are a study of
different historical sites (Hill and Gough, 2014).
 Medical visitors: medical tourism is a new of tourism in which visitor likes to visit different
natural places to gain the health and peace. The main motivation for this type of visitors is
overcome from health problems and basic desires are the clean environment and sound
transportation system (Becker, 2014).
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2.2 Evaluate the impacts of tourism on visitor attractions in the United Kingdom
Visitor attractions of the UK are highly affected by the tourism sector because both are
interconnected. Some impacts of tourism on visitor attraction are as follows;
Positive impacts:
Economic impacts of tourism: tourism one of the most growing industry of UK which not only
provides employment to local peoples but also increases the flow of money in country’s economy
(Laitamaki, et.al. 2017). For example, Queen’s house is one of the most favorite destinations for the
worldwide visitors and when they come to visit it, they spent money which not only supports the
economy of UK but also increases the balance of foreign currency of UK government.
Development of infrastructure: enhanced tourism helps to develop the infrastructure around the tourist
attractions which is helpful for local peoples also. It motivates the government to ensure proper
maintenance of attractions so that maximum number of tourist can be attracted (Carneiro and Eusébio,
2015). Additionally, it supports the development of supportive infrastructures like railway and air
connectivity, safe and smooth local transport etc. which is necessary for a country.
Social changes: Tourism also has a significant impact on the social structure of the UK. It generates a
chance for the local peoples to be friendly with world-wide cultures and to learn good things from a
different type of peoples (Hącia, 2016).
Negative impact:
Demolition: sometimes barrier-free tourism becomes a reason for the demolition of historical
attractions. If proper maintenance and security activities do not apply, tourism harms the attractions
due to overcrowding and over access.
Environmental issues: uncontrolled tourism activities create environmental issues in the host country.
For example, use of plastic at sea beaches becomes a reason for the death of several sea-animals
which is harmful to the human health also (Laitamaki, et.al. 2017). Tourism has a positive
environmental impact also that it makes the people more aware to keep the environment clean to
attract more visitors.
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2.3: Analyse the effect of different theories of tourist motivation on the management of visitor
attractions.
As the tourism sector aids values to the economy of the country, the UK Government is dedicated to
enhancing this sector. There are various types of visitor motivation theories which are very supportive
to understand the behavior and desires of tourists so that a host country can take suitable actions to
attract and get a maximum number of visitors. Some of them are as below:
Need-based Maslow theory: theory of Maslow describes that every type of tourist have different
needs and the same should be fulfilled in a proper order so that a visitor can find the fulfillment of his
desire (Yiamjanya, et.al. 2014). Maslow states that the needs of tourists should be classified in a
hierarchy system and basic needs should be fulfilled before the main purpose. For example, a tourist
always likes to be assured about safety issues before starting his traveling.
Equity theory: Equity theory measures the benefits provided by a visitor attraction and states that
only rewards are the main motivation for the visitors and they like to visit those places which provide
more comfort and reward to them for their monetary and non-monetary efforts (Leong, et.al. 2014).
For example, an Academic visitor with the purpose of the historical study would like to visit the
British Museum instead of a theme park because the museum is the more rewardable site for him.
Theory of responsible tourism: theory of responsible tourism is based on environmental and social
safety issues which are focused to the proper management of visitor attractions so that negative
impact of tourism on visitor attractions can be minimized (Madden, et.al. 2016). It is focused on four
main areas which are as below:
 Economic
 Social
 Environment
 Culture
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Conclusion:
This case study proves that every visitor has a different object of tourism and visitor motivation
depends on it. The report concludes that tourism have both negative and positive impact on visitor
attraction sites and negative impacts can be reduced by applying proper security and maintenance
practices.
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