Analyzing Visitor Attraction Management and Tourism in the UK

This report provides a comprehensive analysis of visitor attraction management in the UK, exploring the overlap and importance of various attraction types. It evaluates the needs and motivations of different visitor types, along with the impacts of tourism on visitor attractions in the UK, further analyzing the effect of different theories of tourist motivation on the management of visitor attractions. The report also discusses the processes and potential issues involved in the development of visitor attractions. Furthermore, it analyzes different visitor management strategies and evaluates management techniques in relation to sustainability, aiming to provide insights into achieving sustainable tourism practices. This document is available on Desklib, a platform offering study tools and resources for students.

VISITOR ATTRACTION MANAGEMENT
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Table of Contents
Introduction:....................................................................................................................................3
Task 1...............................................................................................................................................4
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction...............4
The overlap of visitor attractions in relation to particular types of attraction:................................4
1.2 Analyze the importance of different visitor attractions.............................................................5
Task 2:.............................................................................................................................................7
2.1 Evaluate the needs and motivations of different visitor types...................................................7
2.2 Evaluate impacts of tourism on visitor attractions in the United Kingdom..............................8
2.3 Analyze the effect of different theories of tourist motivation on the management of visitor
attractions.......................................................................................................................................11
Task 3:...........................................................................................................................................14
3.1 Discuss the processes and the potential issues involved in the development of visitor
attractions.......................................................................................................................................14
Task 4.............................................................................................................................................18
4.1 Analyze different visitor management strategies....................................................................18
4.2 Evaluate management techniques in relation to sustainability................................................19
Conclusion:....................................................................................................................................20
Reference list.................................................................................................................................21
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Introduction:
Visitor’s attraction management is all about the planning and management process by which any
place of tourists’ attraction will be managed by government or the authority. In This assignment
types of tourists attraction, overlapping and its importance on tourism, different motive and need
behind tourists group, affect of tourism, tourist motivation theories will be discussed. The stages
of development, the issues faced while development will be discussed as well. Lastly, visitors’
management strategies and ways to achieving sustainable management in tourism will be
discussed. In the last chapter of the assignment, strategies are described to reach the goal of
sustainability.
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Task 1
1.1 Discuss the overlap of visitor
attractions in relation to particular types
of attraction.
Scope of visitors’ attraction:
A tourist attraction is all about place of
interest where tourists visit, because of its
natural beauty, building beauty, passing
leisure time and so on. The objective of this
visitor’s attraction management is to gain
more attraction of tourists and make those as
famous as it can be (Mason, 2015). With this
entire process of visitor’s attraction,
economic growth as well as social cultural
growth will be there (Mowforth and Munt.,
2015)
The overlap of visitor attractions in
relation to particular types of attraction:
In UK, thousands of visitors’ attractions are
there which can be classified in different
ways.
Natural attractions are those, which are
solely built by nature and there is no such
contributions from man while its creation.
Waterfalls, forests, mountains are some
examples of natural attractions. In UK,
many natural attractions are there such as
Pembroke shire Coast, Lake Windermere
and many more (Lake et.al., 2015). The
government always put some steps to
preserve these sites to attract tourists.
Some attractions have a purpose behind its
building. Such are called purposely build
attraction. Thorpe Park, London Eye, Eden
Project are the ones which were build to
attract tourists for recreational purpose
(Mason, 2015). Some places are there which
gain purpose for its architecture or for
design like the York minister church in UK.
Some of the other purpose built attraction of
UK, which later becomes tourists spot are
Windsor Castle, York Minster, Goon hilly
Downs, the British Museum, the National
Maritime Museum, Greenwich Park and so
on.
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Some festivals or occasions are also in UK
to attract tourists like Glastonbury, Olympic
Games, and Eurovision Song Contest etc.
These are going on with the purpose of
attracting tourists on a large number.
Heritage attractions are those, which are
already, build years ago. Now those
heritages have become the centre of
attraction for the city, as tourists tend to visit
those places on a huge number. These
heritage sites provide the details description
of past culture, architecture and surprise
tourists with ancient details. The British
Museum, the National Maritime Museum
are such places where people can see ancient
things of hundreds of years ago. These sites
are the symbol of pride for any country.
These attractions are very much important
for any country. In UK, London is a big city
where tourists can come in a large number.
Millions of people come here to witness the
rich culture of this city, which is working as
a boost for UK economy too (Donald and
Gammack, 2016). Tower Bridge, Parliament
house are some of the places, which people
tent to visit while touring London.
The overlapping of visitors attraction are
those places, which were built before, but
now government has taken initiatives to
preserve those heritages and making them
highly protected places. In UK, the British
Museum is a good example of this
overlapping. It was built in 1972 (Wohl,
2017). It consists of many ancient
collections of past ages. Now the
government to keep the future in mind is
preserving it.
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1.2 Analyze the importance of different
visitor attractions.
Any country will definitely aim to attract
tourists in their country. With the help of
tourism, any country can enhance their
economic, social background. UK is very
famous for its cultural heritage. Visitbritain
is a British tourist authority under British
government, which works in promoting the
UK tourism on a broader scale. The impact
of visitors’ attraction is very important for
countries.
With the help of tourism, Revitalizing of
area is the one thing any country eye for
(Lowenthal, 2015). For a developing
country, it works as a boost for their
economy. As there are some places in every
country which needed a revitalization.
Tourism always helps in this. Attracting
many investors to come and to establish
business is another great positive impact of
tourism (Leigh and Blakely, 2016). If a
place become developed and become centre
of attraction for tourists, then group of
business people will be interested to come
and enhance those places by establishing
new business. A newly developed or
developed place in terms of tourism can help
in the overall contribution of that country
too. for example, millions of people come to
visit UK every year, which is working as a
great boost for UK economy. When a place
is being developed and start to gain
attraction of tourists, there will be great
chance for fresh employment as well. Small
shops, tourist guides, food stores all will be
in demand.
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Task 2:
2.1 Evaluate the needs and motivations of different visitor types.
Tourists are generally those who travel to places for educational purpose, leisure purpose, and
adventure or for any other purposes as well. Different types of tourists are there. Depends on the
needs and motivations, they can be categories as below:
Incentive tourists: These types of tourists are those who get to travel, as a reward after
completing their goals set by their company in return of their good work. Need of this group of
tourists is to enjoy their success and reward given to them. The motivation that works behind
this group of tourists is to regain some energy and enjoy their reward, which works as a boost for
them. The tourists visit British Museum, Greenwich Park and other tourist attractions frequently
to enjoy sometime..
Health or medical tourists: These types of tourists are those who generally visit to any other
country just for the sake of any medical issues for any health check up. The need behind this
group is related to health issues. Motivation of this group of tourists is, to relax from a busy
schedule and take rest, which will put a good impact on their health as well (Hanefeld
et.al.,2015) Greenwich Park is a place in England is visited by this group of tourists for a fresh
change, which put good impact on their health.
Educational tourists: these group of tourists are those who tent to go to any city or places just
for educational purpose or to gain educational information. Need behind this group is to research
further and motivation that works behind this group is, the knowledge they will gain which will
help them in their education. Many educational tourists visit British museum and the National
maritime museum to gain knowledge for their education or research project.
Adventure tourists: Adventure tourists are those who love to visit places just for fun and unusual
adventure (Horner and Swarbrooke, 2016). British Museum to gain some adventure and to know
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about the past issues preserve here. Need of this group is a bizarre adventure and motivation
force is, the fun and excitement.
Leisure tourists: Leisure tourists refer to the visitors who visit different places to enjoy their
leisure time (Horner and Swarbrooke, 2016). This group of tourists travels in a particular time of
year. Need of this group of tourists is to pass the leisure time and motivational force that work
here is to enjoy and spend quality time. Many places in England, like British museum,
Greenwich Park, Maritime museum are among the best options for this group of tourists.
Religious tourists: Some tourists chose places to travel according to the basis of their religion.
Temples, Churches are some of the example where this group of tourists visits. Generally, in
England, tourists visit churches, museum to fulfill their religious need. Need of this group is to
worship their religion and motivation work for them is the intellectuality they will get after
visiting these places. In UK, tourists visits British museum to fulfill this need.
2.2 Evaluate impacts of tourism on visitor attractions in the United Kingdom
United Kingdom is always famous for its tourist attractions. For the last few years, a huge
number of people are visiting UK and for that reason some positive and negative impact are
visible.
Positive impacts:
The increasing numbers of tourists are putting some positive impact on Britain. Some reasons are
discussed below:
 Economic growth
Huge numbers of tourists visits various countries to accomplish their various purposes. For
example, tourists often visit places British museum, Greenwich Park more often. The following
graph is showing the impact of tourism on the economic growth of UK (Willis, 2016).
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Figure 1: Impact of tourism on the economic growth of UK.
(Source: Willis, 2016 )
 Attraction:
As an impact of tourism, many places are there in England are gaining a huge popularity. Those
places are Greenwich Park, British museum, Maritime museum and so on. As these places are
considered as heritage spots, so tourists are visiting these places on a very regular basis.
 Impact on local authority:
As a positive impact of tourism, the local authorities are also being benefitted. Many shops,
many food stalls are focusing on those tourists’ sports. Therefore, these small businesses are also
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going on with a good pace. This is helping the local people as well as contributing positively
towards the economy of UK (Canavan, 2016).
 visitors facilities:
British government is trying to provide best services for the visitors so that a great number of
tourists can come and visit UK (Bærenholdt et.al, 2017)
 education training:
Many tourists from all over the world are coming to visit UK for education purpose, research,
and training as well. Britain has very famous universities and colleges. Therefore, this will also
put a positive impact on UK. Education and employment both are getting positively affected
(Entwistle and Ramsden, 2015).
Negative impacts:
The increase number of tourism has an adverse impact on the visitor’s attraction as well. Some
main impacts are:
 wear and tear:
A highly increased rate in tourism is responsible behind the wearing and tearing of historical
attractions. As many people are coming, so it is becoming quite a difficult task for the
government to save the historical attraction from people as well (Entwistle and Ramsden, 2015).
Due to the activities of tourism industry, the surrounding areas of the tourist destinations are
hampered as many people are coming to these places and making it dirty((Entwistle and
Ramsden, 2015). .
 traffic congestion:
As so many people are coming to visit UK, the traffic congestion is now a current problem,
which is being faced by the government. Safety of the tourists is also the issue the government
has to keep in mind. With so many vehicles on the road, the chance of accident is also being
increased. Therefore, to avoid this scenario, the government policies and police of UK has to be
more active and careful.
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 pollution and erosion:
Nature is also affected with the high rate of tourism. With a huge number of tourists coming in
UK, pollution level has also been increased (Entwistle and Ramsden, 2015). Air pollution is
becoming an issue to handle for the government. The erosion of historical sites is also a concern
for British government (Canavan, 2016).
2.3 Analyze the effect of different theories of tourist motivation on the management of
visitor attractions.
There are many tourists’ motivational theories, which elaborate positive and negative impact of
tourism on the management of visitor’s attraction in a detailed way. Some famous theories are
responsible tourism by Goodwin (1998) and smart consumer by Voase (2002).
According to responsible tourism by Goodwin (1998), tourism always tries to minimize the
negative effects on environment as well as economy too(Bimonte and Punzo, 2016). This will
help to boost the economic condition of the particular country and create better environment in
developing the industry on a large scale. The increasing rate of tourism will also help the locals
to earn and have a better life. With the conservation of heritage, this will contribute towards in
conserving world heritage as well. Another important thing of tourism is people who come from
various places to have a visit in other countries will get to k now the culture, the custom, the
social life of that country as well. Endangered spots will also be preserved with the help of
tourism.
Figure 2:Sustainable-responsible tourism
(source: Mihalic, 2016)
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According to ‘smart consumer’ theory by Voase (2002), it talks about two group of consumer-
Active and passive consumer. The active consumer put active efforts in terms to save the
cultural, social, and environment of the historical attractions (Bimonte and Punzo, 2016).). This
group of people never hampers or damage any places during their visit. On the other hand, the
passive consumer group are not so much bothered about in preserving environment or historical
places.
Figure 3: smart tourism system
(source: Mihalic, 2016)
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