A Detailed Examination of UK Tourism: Trends, Products, and Visitors

This essay provides a comprehensive analysis of the UK tourism industry, focusing on visitor attractions, trends, and products. It explores the importance of tourism for the country's growth and examines visitor characteristics such as age, gender, income level, and the purpose of their visit. The essay discusses the impact of political and economic factors on tourist experiences and highlights tourism trends, including the number of visitors and their spending. It also covers tourism products, demand and supply dynamics, and market segmentation. The essay concludes by summarizing the key findings and emphasizing the government's role in developing historical places to attract more tourists and improve customer relationship management within the tourism sector.

Essay

Table of Contents
INTRODUCTION...........................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Tourism plays an important role in overall growth prospects of the country. The reports
make a comprehensive discussion regarding visitor’s attractions that are available in UK. It will
state regarding importance of analysing the overall visit of tourists to the country and their
reason for their stay. The report also focuses on various facilities that are required to be made
available by tourism management to ensure appropriate stay of people in the country. The report
also discuses regarding various tourism products offered by tourism managers to the customers.
Adequate focus has been put on tourist’s trend of UK to ensure that all the facilities are made
available to the tourists who are visiting to the country.
Visitor market
UK tourism is considered to face exponential growth in the tourists visiting to the country
for various purposes. It is inclusive of watching cities, historical landmarks, outdoor recreational
activities, galleries, museums, entertainment venues and other natural as well as artificial
wonders. It is the sector which is able to contribute to the maximum to UK’s GDP. As per the
certain reports, UK is eighth largest tourist destination in the world where it was able to attract
36.115 million visitors in the country (Horner and Swarbrooke, 2016). There are various tourists
spot that can be spotted, such as, Tower of London, Stonehenge, Edinburgh castle, Snowdonia,
St. Paul’s Church, etc. Summer months are the eventful period for the country where maximum
number of tourists get attracted towards it due to summer vacations, corporates and bank
holidays at that period.
However, it can be stated that the overall trend of the country of visitors has been
certainly fading due to availability of other tourist destinations as well which can be got by
people at the best affordable prices. Hence, it can be specified that a substantial amount of
change has been faced by UK destination from the year 1980s and 1990s (Kundur, 2012).
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Figure 1Number of visitors and their average spending during tour
(Source: Tourist characteristics that influence shopping participation and expenditures,
2012)
The above table helps in reflecting that the visitors has been grown to 37.609 million in
2016, in comparison to the figures been 36.115 million in 2015. In the year 2009, the number of
tourists visiting to the country gone down due to global crisis and overall decrease in personal
disposable income of the consumers. After 2010, the destination is experiencing continuous
positive growth in the demand and due to which overall tourists in the country rose to maximum
in the year 2016.
Tourist characteristics
The reason of visiting a particular place plays an important role in assessing what type of
visitors visits the country to the maximum based upon which changes can be brought in tourist
facilities. The main purpose of visiting a country can be due to travel purpose, adventure,
pilgrimage, business trips and foe overall enhancement of their creativity. Understanding this
aspect can make it easy for the management to ensure that what kind of facilities are required to
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be made available to visitors. There are other characteristics as well, that are considered while
analysing the tourists and their pattern of tourism (Modica and Uysal, 2016). These are, age of
the tourists, people along with whom they are visiting a particular place or destination, gender,
reason of their visit, income level, etc. Research states that maximum number of tourists are
attracted towards theme and leisure parks and then to the gardens, wildlife attractions and
historical houses and castles. It can help in assessing that where maximum number of hotels and
cabs and other commutations are required to be made available. It shows that people whoa re
visiting to the country have high disposable income and are able to spend to the maximum on
their visits.
Tourist experiences
There are various factors that has stronger impact on the behavior of tourism. London is
on one the most preferred destination in Europe. Hence, it becomes important for tourism
management to ensure that the overall experiences of tourists are effective enough that they
prefer the destination again. However, there are various issues available in micro and macro
environment that can have stronger impact on overall tourist experiences of the customers. These
are listed as under: Political factors: Any type of political tension or instability in the country can
subsequently affect the overall experiences of tourists. It will affect their overall
decisions of visiting London which will ultimately reduce overall number of tourists
visiting to the country at particular point of time. Political instability reflects that tourism
team will not be able to provide appropriate set of services to its tourists that are visiting
London. Tension between two countries: If there is any type of war that is existing in the country,
then in that case, it will automatically reduce the overall number of tourists that visit to
the country. It also reflects that the destination is not in adequate amount of peace and the
particular condition will not suitable enough for the visitors to visit as they will not be
able to have their visit effectively and peacefully (Shahzad and et.al., 2017). Economic instability: Economic instability reflects ineffective economic condition of the
country. The time may not prove to be suitable for the individuals visiting the destination.
If in case of inflation or deflation condition, the overall spending budget of the individual
can be affected ultimately affecting their experiences as well.
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 Other situational issues faced by the tourists: There are various factors that can have
high dependence level on whether one will be visiting to a particular country or not.
Moreover, travel services being given to the tourists also decide that whether they are
comfortable with it or not. Any impairment in this aspect can have adequate impact on
decision making aspect of visiting UK. Moreover, other relevant factor affecting decision
making includes, purpose of their visit to a particular destination, travel companions and
the method in which the whole travel aspect has been planned (Tourist characteristics
that influence shopping participation and expenditures, 2012). Hence, it is important
for tourism management to ensure that proper plans and strategies have been formed so
as to reduces inappropriate and ineffective visit of tourists to a particular country.
Tourism trends in UK
A tremendous growth in overall generation of revenues has been experienced by tourism
sector of UK. There are various purposes due to which tourists visit to a particular country. It can
be inclusive of adventure, travel, business trips, etc.
Figure 2Number of tourists visiting to UK and forecasting for 2017 and 2018
(Source: Projections of demand and supply for visitor accommodation in London to 2050. 2017)
The four main touchpoints of any type of travel journey are, inspiration and pre-planning,
overall process related to booking, travel and commutation method and duration and the last is,
coping up with all the travel requirements (Zeng and Gerritsen, 2014). The main reason of
people to visit London is in search of jobs. Due to adequate availability of jobs in London,
people tend to visit there with the aim to earn some livelihood. The above graphs states that as
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per the forecasting made by the researchers, there are around 41.7 million visitors who may visit
the country in the year 2018. However, in case of 2017, it was forecasted to be 39.9 million. It
can be stated that a tremendous growth in overall trends of the visitors can be experienced by the
country due to favourable conditions of visitors available during travel and in UK as well.
Tourism destination is focus on some important factor which is help to improve current
market of tour and travelling sector in United Kingdom. This is to be focus different factor which
is used in internal potential is show the different factor or improve productivity and profit in
tourism destination (Boniface, 2017). The tourism industry is directly or indirectly link with
government revenue. The local government factor is help to solve any such kind of issue, which
is beneficial form the number of tourism attract in future time period. In this easy to be focus on
many factors which is beneficial for the level of customer attraction. Some other factor which is
used in tour and travelling sector is crucial and assistance to improve customer.
Tourism product ;- In this context, some physiological and physical satisfaction is
provided to each and every customer at the time of travelling. This is to be concentration on need
of the client is fulfilled at the time of travelling sector (Bu, 2017). Two main ground for
customer delectation are to retain enterprise and to carry them to be ambassador for our
employment. Good client service supply goodwill, accrued repeat business concern, excellent
word of oral cavity marketing, respect and acknowledgement of being professed (Kovács, 2017).
The customer is given oral promotion is helping to increase the level of customer and produce
new venture. The government of the UK is helping to development of historical place to improve
for increase new tourists. On the other hand, tourism product like services to be provided for
each and every customer and improve the customer relationship management in new areas. The
consumer will be happy, if they provide proper services and care form localities and government.
The work is committed, which can be evaluated subsequently or during use and not
earlier. The variances between the commodity and work are products are first produced then
oversubscribed and then used-up. But work first sold, then produce and use them in the tourism
sector. In tour and the travelling sector guide is to be there for providing the different kind of
service. All such kinds of factor are helping to manage work in tourism situation factor. There
are some services is not store for anyone (Stevanovic, 2017). This will be modified for every
second customer. It has helped to manage work or improve new client with changing services.
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There are participation of each and every customer is most essential part of managing
services work or improve customer relationship management. There are some need is to be
satisfied the tourism destination in the overall market. Some natural tourism services, product are
beaches, forest, lakes and deserts. The customer is buying tickets, before that location different
facility of the product in the tourism sector.
Demand and supply :- On tour and travelling sector, the overall situation is based on the
demand and supply of tourism in the United Kingdom. The demand in the tour and travelling
sector is may be many ways like economic, geographical and political factor. All such kinds of
factor is helping to improve level of motivation and increase number of customers in the market.
In the same way, the geographical demand is defined how many customers are traveller and wish
to in the UK. This is helping to improve productivity and profit of the organisation.
In the same way, demand is depended on price and quantity in the market. If the price
will be increase is given the negative impact on the number of consumers in the market, or if the
price is low is helping to increase the number of customers. This both the factor has given direct
relationship between each other or vice versa (Fernandez, 2017). It is to be changed on continue
base and give proper information on it. Market segmentation helps to improve client demand in
the marketplace. Some additional factor is added in tourism destination is helping to alteration
demand.
CONCLUSION
From the above easy is focus on tourism situation analyse in United Kingdom. As per the
above report is focus on government of the UK is helping to development of historical place to
improve for increase new tourists. In this easy is support demand and supply, tourism products,
torsion trends etc. As per the above easy London is in search of jobs. Due to adequate
availability of jobs in London, people tend to visit there with the aim to earn some livelihood. In
this easy focus on political tension or instability in the country can subsequently affect the
overall experiences of tourists.
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REFERENCES
Books and journal
Boniface, P., 2017. Tasting tourism: Travelling for food and drink. Routledge.
Bu, N. and Xiao, H., 2017. The 10th UNWTO/PATA forum on tourism trends and outlook: 20–
22 October 2016, Guilin, China. Anatolia, 28(3), pp.459-461.
Kovács, A 2017. Tourism climatic conditions of Hungary–present situation and assessment of
future changes. IDŐJÁRÁS/QUARTERLY JOURNAL OF THE HUNGARIAN
METEOROLOGICAL SERVICE, 121(1), pp.79-99.
Stevanovic, D., 2017. State and prospects of rural tourism development in Kolubara district
(Serbia). In VIII International Scientific Agriculture Symposium," Agrosym 2017",
Jahorina, Bosnia and Herzegovina, October 2017. Book of Proceedings(pp. 2539-2546).
Faculty of Agriculture, University of East Sarajevo.
Fernandez, O., 2017. Quantitative analysis of the impact of archaeological tourism in
Spain. Investigaciones Turísticas, (14), pp.87-108.
Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.
Kundur, S.K., 2012. Development of tourism in Maldives. International Journal of Scientific
and Research Publications, 2(4), pp.1-5.
Modica, P. and Uysal, M. eds., 2016. Sustainable Island Tourism: Competitiveness and Quality
of Life. CABI.
Shahzad, S. J. H. and et.al., 2017. Tourism-led growth hypothesis in the top ten tourist
destinations: New evidence using the quantile-on-quantile approach. Tourism
Management, 60, pp.223-232.
Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A
review. Tourism Management Perspectives. 10. pp.27-36.
Online
Tourist characteristics that influence shopping participation and expenditures. 2012.
[Online]. Available through <
https://www.emeraldinsight.com/doi/abs/10.1108/17506181211246375?
journalCode=ijcthr>
Projections of demand and supply for visitor accommodation in London to 2050. 2017. [Online].
Available through <
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https://www.london.gov.uk/sites/default/files/visitor_accommodation_-
_working_paper_88.pdf>
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