Travel and Tourism: Analysis of UK Travel Organizations Report

This report provides an analysis of three major travel and tourism organizations in the UK: Alton Towers, Hilton Hotel, and Virgin Atlantic. It examines their products and services, focusing on their offerings to customers, local communities, and the economy. The report also delves into their regulations, health and safety measures, and environmental and ethical responsibilities. Furthermore, it explores the interrelationships and interdependencies within the travel and tourism industry, including the chain of distribution, horizontal and vertical integration, and the impact of tourism on the UK's balance of payments. The analysis highlights the economic contributions of these organizations, their interactions with various stakeholders, and their efforts towards sustainability and community engagement. The report concludes with a discussion of the importance of these organizations in the broader context of the travel and tourism sector.

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The range of roles covered by different travel and tourism organizations in the UK
Alton Towers
Alton Towers is one of the Merlin Entertainment groups, and it is a private organization which
sells products and services aiming at making a profit. It is one of the leading UK’s leading
resorts which offers short break destination and theme park.
Products and services
Alton Towers provides a variety of products and services to different kinds of customers
which include: hotels, restaurants, bars, water park, theme park, and a spa. It offers thrill rides,
attractions, and young fun, laughs, and frights. It also offers leisure walk in which visitors
explore its gardens, playing golf hence making the whole family entertained and probably make
them eager for more visits.
Regulations, Health, and safety
Alton Towers puts the effort in ensuring the hotels, waterpark, theme park and other
facilities accessible to the visitors. It has a website guide which encloses all its attractions and the
key restrictions in full with the real picture.
British Association members of Leisure Parks, Piers and Attractions provide limited
opportunities and services for disabled people as their guests in order to ensure a pleasurable stay
and safety for them.
The Alton Towers restaurants offer different types of cuisine in order to suit each of the
guests, booking for special diets and also fire alarm activation in case of emergency.
What it offers to the local communities.
Some of the positive impacts the Alton Towers have on the local communities are:
 It provides medical services to the local community through its medical and security
teams on 24 hours basis.
 Alton Towers does charity work like by sponsoring local sporting events, donations and
offering charity events venues.
 It creates and provides job opportunities for local people.
What Alton Towers offer to the economy, customers and businesses?
Alton Tower’s management team works with different regulatory and tourism bodies
hence ensuring they benefit from it. It is also a source of income generation through both its
direct and indirect expenditure in the region, by using the locally available resources like labor,
local suppliers and other small businesses like the taxi firms.

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The Alton Towers provides products and services with different prices to a wide range of
customers, for example, schools booking lunch packs while on visits, fright and thrill rides,
changing facilities for babies, and also the accessibility of facilities by the disabled guests.
Alton Towers provides a variety of event venues like meeting and conference facilities to
both individuals and businesses.
Responsible to
Alton Towers has shareholders who have agreed to sell shares to the public. The local
people have also helped the Alton Towers in maintaining a clean and tidy surroundings to the
tourists, i.e. by litter picking.
Environmentally and Ethically Responsible
Due to the impact, the Alton Towers have to the local environment like with traffic,
noise, and waste, they different teams which assist them in managing and improving those
activities hence preserving and managing the heritage for the purpose of future generations.
Contributes to the Economies
Alton towers generate income from its operations and activities, and also from the other
support businesses, local suppliers and jobs created hence contributing to economic growth.
Alton Towers is a large organization which helps the nearby hotels and restaurant since is
it is an attraction to the visitors. Not only Alton Towers helps the taxi firms but also the coach
companies especially when there are a group of visitors who can have a package and save some
money hence being beneficial to everyone. Alton Towers with their guest service provides
information to the visitors about other places within the area hence promoting attractions at the
region.
Hilton Hotel
Hilton Hotel and resort being a most recognized brand globally in the travel and tourism
industry is a private organization which aims at making profits by selling services and products.
With its innovative and creative approach to services, products, and amenities, it offers a
contemporary and authentic experience to tourists worldwide.
Products and services
Hilton Hotel offers a variety of products and services to all its guests in terms of food and
drinks which are delicious and also accessible to satisfaction while on their stay. Hilton Hotel
team members always offer friendly services, which range from individual level to groups hence
their needs being satisfied. Also at Hilton Hotels and Resorts guests can have worked out
routines from fitness centers on-site and also relax at one of its spas.
Regulations, Health and Safety

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Hilton Hotel has safety managers who are responsible for carrying out accident
investigation and training, access to food safety, fire risk and, hazards and occupational risks in
the hotels and resorts through the procedures of health and safety.
What does it offer to?
Local communities
With the sharing spirit of hospitality and inspiring acts in volunteer activities by the hotel
and local communities, they to build strong communities through team members offering their
resources, time and talents to the needy neighbors.
Its development in different destinations creates more job opportunities for local
communities hence being a source of income. This helps in developing and improving the sites
of attractions and also culture to visitors in the area.
Customers
Hilton Hotel provides a variety of packages like family packages to different types of
guests. It offer bed and breakfast packages with special rates, free internet access and also kids
can have fun within its hotels and resorts. Their customers can save money when they make
bookings for visiting the hotels in advance.
Businesses
The Hilton Hotel provides services and products which are ideal for both groups and
individual businesses like meeting rooms, equipped business centers, executive suites, Wi-Fi,
options for breakfast, lunch and dinner and many other services.
Responsible to
Hilton Hotel engages with stakeholders identifying the key ones in the position of
supporting its corporate responsibility. It appreciates its private/public partners and stakeholders
who help in promoting and advancing its sustainability and responsibility goals such as volunteer
activities, the creation of youth opportunities, repurposing of waste, etc.
Environmentally and Ethically responsible
Through strategic partnerships and initiatives at both regional and national levels have
enabled and helped the Hilton Hotel in strategy and goal of waste reduction. It has partnered with
its suppliers in having sustainable solutions in the supply chain, housekeeping and laundry
practices within their hotels and resorts.
Hilton Hotel is a big organization which of hotels globally which helps other businesses
like taxi and coach companies while dealing with the domestic and inbound visitors hence bring
employment to the local communities.
Virgin Atlantic

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Virgin Atlantic is a private organization that aims at making a profit by selling services
and products. It is an airline organization.
Products and services
Virgin Atlantic offers in-flight connectivity and entertainment, which means customers
can stay communicated and entertained by use of their mobiles, tablets, laptops, and TVs while
on board due to Aeromobile. Passengers, especially on the upper class, can freshen up with
breakfast, drinks, showers, spa treatments and business facilities from Revivals Lounge while
flying.
Regulations, Health and Safety
Virgin Atlantic with the help of its website guidelines addresses their customers even the
ones with certain health issues to travel or not or ones who need extra oxygen. The UK Aviation
Authority website offers advice to passengers and medical practitioners through links on top tips
involving health and safety while on board.
What does it provide too?
Local communities
Virgin Atlantic assist the local communities by offering jobs and generates income to the
local people like travelers can eat at local hotels and also visit the local attractions. This helps in
improving and better the standard of living of the local communities.
Customers
Virgin Atlantic travel to many different destinations even within the UK. It has three
different types classes which are upper class, premium economy, and economy with different
features and appeals to customers, and also cabin crew which comfort and special services
especially to people with babies and kids.
Businesses
Customers can stay connected with their businesses while on board by use of free Wi-Fi
and also laptop power.Customers can also have food and drinks while flying.
Responsible to
Virgin Atlantic is responsible for selling some of its shares to other company.
Environmentally and Ethically Responsible
Virgin Atlantic is working very hard to change technologies that improve fuel
consumption and efficiency of planes and also reduce the emissions of CO2 in order to achieve
its sustainability goals. It is also having an investment program and helping the local
communities in bettering their future and in combating with sustainability challenges like noise
management and getting rid of polystyrene and plastic food containers.

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The balance of payments is one of the key economic statistics in the United Kingdom,
which shows the difference between spending on exports and imports which is due to the effect
of incoming and outbound tourism to the economy. (Tourism Vancouver, 2014)
Different types of interrelationships and interdependencies within the travel and tourism
industry
The chain of distribution and integration which means how products and services reach to
the final consumer. For travel and tourism sector, traditionally there is also a chain of distribution
involved:
However, companies do not stick rigidly to only one business line, but they tend to merge
or buy other businesses in order for them to strive greatly in terms of market dominance and
commercial success. Hence this is called horizontal and vertical integration. Tour operators have
created or bought hotels, airlines and travel agencies, hence owning all different channels or
components of a chain of distribution and also in controlling the whole operation, therefore,
giving them economies of scale in which will offer better prices to their customers.(Yukon
Department of Tourism and Culture, 2013)
There two forms of integration; horizontal and vertical. Horizontal integration is when for
example tour operator buys another one on the same level of the distribution chain. Vertical
integration involves two companies which are on different levels in the distribution chain bought
or merge. There can be forward integration, for example, a travel agency is bought by the tour
operator, and backward integration, for instance, happens when a hotel is bought by a tour
operator.
Any travel and tourism organization is dependent on the others in order to be effective
and efficient in its operations. For instance, attraction to visitors is dependent on the means of
Principals(e.g.hotels,airlinesandothertransportcompanies)TouroperatorsTravelagenciesConsumers

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transport to bring the customers to the reach of the attractions which also needs the local and
regional tourist boards services for its promotion.
References
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distribution, 56-98.
CATO. (2014, July 05). About the travel industry. Retrieved from CATO: www.cato.ca/industry.php

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Goeldner, C., & Ritchie, B. (2013). Tourism: principles, practices, philosophies. 35-62.
Hotel Marketing. (2013, March 8). Travel agency demand. Retrieved from Hotel Marketing:
http://www.hotelmarketing.com
SGSEP. (2012, May 12). Trends in visitor information centers. Retrieved from SGSEP:
www.sgsep.com.au/assets
Smyth, M. (2014). Why is the BC government shutting down popular tourist info without consulting
industry? The Vancouver Sun, 46-78.
Tourism Vancouver. (2014, October 14). Destination management companies. Retrieved from Tourism
Vancouver: www.tourismvancouver.com
Yukon Department of Tourism and Culture. (2013, April 24). Tourism sectors. Retrieved from Yukon
Department of Tourism and Culture: www.tc.gov.yk.ca/isu_sectors.html