Travel & Tourism in the UK: Analyzing Current Trends in Niche Markets

This presentation provides an analysis of the current trends and niche markets within the UK's travel and tourism sector. It emphasizes the use of market research and industrial analysis as key strategies for growth, particularly highlighting the impact of globalization and the importance of creating a supportive environment for business travelers. The presentation identifies sports enthusiasts, particularly Olympic and athlete lovers, as a significant niche market, referencing the 2012 London Olympic Games and its positive impact on UK tourism revenue. The development of the Olympic site in London and the higher average spending by visitors in London compared to other UK destinations are also discussed. The UK government's efforts to enhance the environment to attract sports lovers and support this niche market are highlighted. Desklib offers a platform to explore similar solved assignments and resources for students.

Current trend and the analysis of Niche
market

 In order to grow travel and tourism sector many techniques and resources can be
used by companies.
 The market research strategy is used by many organisation and it has been
recognised as one of the efficient manner to grow this sector.
 Market research helps business to suggest best destination to visit under
customer’s budget. UK has recognised the best place to visit for holidays.
 Government of UK is supportive and helps in this sector to grow.

Contd.
 The other strategy that can be used to develop this sector is industrial analysis
 The industrial analysis helps business to plan their trips at different location with
distinct itinerary.
 As the globalisation is increasing more people are travelling to various countries
for business and profession purpose.
 The environment and culture of UK should be pleasant and supportive to increase
the number of business travellers. This is the basis of planning of destination to
visit.

Contd.
 The niche market is constituted in UK by the Olympic and athlete lovers.
 Other than sports person many people who are the Olympic and athlete lovers
visit this country to attend the event for watching and enjoying.
 In 2012 London Olympic Games, there were around 700,000 of the visitors went
to UK.
 The earning of the UK tourism market increased due to the increasing number of
visits in the niche market in UK.

Contd.
 The big site of 200 hectare land which was used earlier for industrial purpose
constructed for Olympic purpose in London.
 As compared to Wales, Scotland, and other destinations, London posted a highest
revenue. And the average spending in London by visitors was 14% more than the
previous spending of visitors.
 Great efforts has been put by the UK government to enhance the environment in
order to create interest and excitement among the sports lovers and attracted them
to visit UK to support this niche market.