UK to USA Travel Route: Success, Marketing Campaign & Management

This report analyzes the UK to USA travel route, highlighting its significance for business, education, and tourism. It examines the marketing campaign of airlines like British Airways, focusing on safety measures post-COVID-19 and leveraging technology for customer engagement. The report identifies the target market as business professionals and students and suggests metrics to evaluate campaign success, emphasizing customer experience and brand development. It also addresses challenges faced during the project, such as organizing tasks and understanding project concepts, and how project management techniques like work breakdown structure helped in effective designing and formulation. Despite the impact of travel restrictions, the airline's commitment to customer satisfaction is emphasized. Concluding that the UK to USA travel route is vital for economic growth and connectivity, with airlines like British Airways playing a crucial role in meeting customer needs and providing quality services. Desklib provides access to similar solved assignments for students.

UK to from USA
INTRODUCTION
Travelling is an important part related to business travel which
leads to implementation of various new business ideas in
different countries. The different travel routes from UK to USA
plays an important role in promoting business and other
activities such as many travel through this route for international
studies and some for holiday (Knorr, 2019). A number of
airlines operates through this route such as British Airways and
American airlines. This report will highlight the success rate of
UK to USA travel route along with a marketing campaign and
important project management techniques.
MAIN BODY
OVERVIEW OF TRAVAL ROUTE BETWEEN UK AND USA
The UK to USA route has been one of the busiest air route which facilitates various
economic activities, students travel for international studies, and many business
people travel through this route to start new business ventures. Various airlines such
the British Airways and the United Airlines are used for flying of people. Prior to the
COVID situation this route was leading with almost 1 billion connections supporting
business travel and other tourists. But the air routes may face tough competition from
other new introduced airline in this route. There are many competitors of British
Airways such as Jet Blue airline. The British Airways provide the cheapest fares to
its customers for travel with best on board facilities such as best quality customers
services of snacks and good quality Wi-Fi with bid legroom’s and this airline follows
the fastest route between UK and USA (Lin and et.al., 2018). This route is the busiest
route followed by many business people to expand their business organizationsPUBLIC REALTION MARKET CAMPAIGN
The main priority of this campaign is to make people aware about
the important services provided to the people in travelling across
UK to USA airline route. With promoting the safety measures
after post COVID situations it is very important to follow all
safety precautions specially for the old people. The airlines of
UK and USA are highly specific when it comes to the safety
protocols of its people. All the safety measures such as testing,
sanitization and thermal screening of all the travellers will be
monitored before boarding the plane. It is strictly necessary for
all the travellers to wear the safety kit while travelling which will
in stopping the spread of the virus further. Important services
such food services will include only snack services following the
current situations of COVID. The British Airways are trying to
implement the B2B activities in its company with involvement of
the latest technology which will provide direct access to the
customers the web based services. The British Airways main
emphasis lies on its customers to serve them with the best quality
flying experience and also the campaign focus on reducing the
carbon emission by British Airways in the near future with
strategic policies.
TARGET MARKET
The market of the campaign are the business class
people and the students who are willing to travel
more along this route for starting of new business
ventures and exchange of business ideas for making
higher profits in international business. Also, young
people such as students are more interested in
travelling foreign countries for studies and taking part
in cultural exchange programmes. The need to
expand business in foreign world allows many
business people to follow this route. The target
market will include the people of age group between
20 and 50 years.

MARKETING ACTIVITY
To promote the services of the airlines the campaign will utilize
brand development to promote the benefits of travelling in the
British Airways and how it ensures the safety measures of people
by following all sanitization, thermal screening and RT-PCR testing
of all the traveller (Aspers, Bengtsson and Dobeson, 2020).
Advertising with the help of newspapers and television will help in
attracting more customers to choose this airline route which helps
in developing new business ideas along with supporting various
business firms in expanding their business boundaries. This will
help in engaging more customers. By providing the benefits of
travelling with British Airways such good customer services with
low fares and maintaining the privacy of customers by providing
them with personal suite for business people and the family
members. The goal of reducing the emission of carbon foot print
will help in popularizing the brand name of British Airways.
METRICS TO EVALUATE COMPANYS SUCCESS
The British airways company will use the metrics of customer
experience to determine the success rate of the company
following the route between UK to USA (Hua, Huang and
Huang, 2019). The customers are the heart of the British Airways
and the success rate of the airline is measured by the best
feedbacks from its customers. The success rate of the British
Airways is very high as it meets with the demands of customers
by providing 24 hours on board facility and no charge is required
to check in. as many people travel through this route for business
activities, leisure and study programmes and to smooth running
of the airline it seeks to provide flexible fare prices for all its
customers with complimentary food and drinks facility. The
British Airlines also provide the facility to travel to different
destinations with primary airport services. Due to the current
COVID situation the airline was only able to carry 12.2 million
passengers due to various travel restrictions along the UK to
USA route and still the airline stands at top position meeting all
the demands of its customers (Budd, Ison and Adrienne, 2020).
REFLECTION
While conducting this project there were many problems faced
by me at starting I was not able to divide and organize my work
properly as there were so many tasks that were required to be
fulfilled, and I was not able to understand the concept of the
project and was not able to design the basis of my project. With
the help of work breakdown structure a type of project
management technique I was able to divide all my project tasks
into different segments starting from internal task of collecting
right information on the topic, integrating the information from
different sources with proper use of designing the project with
the help of my teammates. With the help this project
management technique I was able to understand the concept of
topic more properly which helped in effective designing and
formulation of this project
CONCLUSION
From the following report it can be concluded the
importance of travel route between UK and USA
which facilitates the travel and growth of economy
between the countries and the airlines flying across
this route such as the British Airways provides the
best customer services by meeting the needs of
customers such as providing 24-hour departure
services with low fares for customers along with
providing the best on board services
REFERENCES
Books and Journals
Aspers, P., Bengtsson, P. and Dobeson, A., 2020. Market
fashioning. Theory and society.s 49(3). pp.417-438.
Budd, L., Ison, S. and Adrienne, N., 2020. European airline response to
the COVID-19 pandemic–Contraction, consolidation and
future considerations for airline business and
management. Research in Transportation Business &
Management. 37. p.100578.
Hua, J., Huang, M. and Huang, C., 2019. Centrality metrics’ performance
comparisons on stock market datasets. Symmetry. 11(7).
p.916.
Knorr, A., 2019. Big data, customer relationship and revenue
management in the airline industry: What future role for
frequent flyer programs?. Review of Integrative Business and
Economics Research. 8(2). pp.38-51.
Lin and et.al., 2018. A content analysis of airline mission statements:
Changing trends and contemporary components. Tourism