UKCBC HND Business RQF Unit 11: M&S Database System Research Proposal

This assignment presents a research proposal focusing on the impact of a database system on customer service within Marks & Spencer (M&S). The research aims to identify the effectiveness of the database system on performance, evaluate the relationship between the database system and customer service, and recommend improvements for the application of the database system. The research employs a qualitative approach, utilizing questionnaires distributed to M&S employees, including managers, to gather data. Thematic analysis will be used to analyze primary and secondary data collected. The proposal includes a title approval form completed by the student and reviewed by a lecturer, confirming the project's relevance and feasibility within the context of the HND Business Research Project unit. The research aligns with the broader theme of the impact of digital technology on business activity, as outlined in the assignment brief.

UKCBC | FEB 2018
Research Title Approval Form
Section A: To be completed by the student
You must complete all parts of Section A and present to your lecturer for brief discussion and
approval of your proposed research before embarking on writing a full proposal.
One: Title, objective, responsibilities
Topic: To analyse impact of data base system on customer service of M&S
Objectives
 To identify the effectiveness of database system in performance
 To evaluate relationship between data base system and customer service
 To recommend ways to improve application of database system
Questions
 How effectiveness is database system of M&S and its impact on performance?
 Does data base system has relationship with customer service?
 How to improve application of database system within M&S?
Two: Reasons for choosing this research project
Increased level of investment of company on data base system has advanced the level of
interest
Three: Research approach and methodologies
What type of research approach and methodologies are you
likely to use and why?
Qualitative research to understand in-depth descriptive learning
Questionnaire: In this, experts will take responses from the
employees of M&S in order to have effective collection of data. 5
Manager will be considered as critical part of survey.
Thematic approach of analysis
Primary and secondary collection of data

UKCBC | FEB 2018
I confirm that the project is not work which has been or will be submitted for another
qualification.
Student signature: ....................................................................................................................................................................... date) ......................................................
Section B: To be completed by the lecturer
Checklist Yes No
1. Is the proposed research title related to the theme?
2. Is the research scope realistic? (i.e. not too broad)
3. Is the research feasible? (i.e. could be done)
4. Is there a research question or hypothesis?
5. Is there a rationale or clear reason for choosing the research title?
6. Has the student considered how the data will be collected?
7. Has the student considered where the data will be collected?
Comment (If any)
Agreement from project proposal checker (if applicable)
I confirm the learner has met and discuss their topic with me and is appropriate to the theme
provided.
Name & signature: ....................................................................................................................................................................... date) ......................................................
*Students must ensure that this form is attached with their final submission. Failure to do this will

UKCBC | FEB 2018
result in your assignment been refused for grading.