UKCBC: RQF Unit 17 Understanding and Leading Change Report Analysis

This report provides a comprehensive analysis of leading and managing change within organizations. It explores the impact of both internal and external drivers on organizational strategy and operations, using case studies of companies like Hunter MacDonald, Captify, and Hilton to illustrate key concepts. The report examines how these companies respond to change, the different approaches to managing it, and the barriers that can hinder implementation. It also delves into the effects of organizational structure, objectives, and culture on leadership behavior and employee performance. Furthermore, it covers various leadership approaches to manage change effectively. The report provides a detailed overview of the change management process, including financial considerations, strategic planning, and the evaluation of organizational structures. Finally, it emphasizes the importance of anticipating future growth and adapting to changing business needs.

MANAGING AND
LEADING CHANGE

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
TASK 1 (PART A & B)...................................................................................................................2
P1 Responding to change on organisation strategy and operations through various factors:.....2
P2 Impacts of Internal and External drivers on Leadership........................................................5
P3 Measures for minimising negative impacts of change on organisational behaviour are as
under:.........................................................................................................................................10
P4 Different barriers for change in Hilton ...............................................................................12
TASK 3..........................................................................................................................................16
P5 approaches of leadership to manage change .......................................................................16
Covered in PPT ........................................................................................................................16
CONCLUSION .............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Change is an essential element for growth in organisations of every industry. Change in
business context focuses on improvements to enhance customer satisfaction and efficient
operation management. In today's competitor era it managing and leading change has become
crucial part of improvement. Political, economic, technological, competitor and environmental
factor drive change in workplace.
This study describes “the way environment force company to bring changes”. Study also
put light on barrier, which creates hurdle in smooth implementation of changes. Measure taken
by leader to minimise the impact of changes in organisation been covered in study. Effectiveness
of leadership in changes depend on many aspects like leader's trust, empathic listening,
communication and flow information.
Hunter MacDonald is successful I.T company founded in 2013. it now becomes part of Net
company. Net company is leading IT consultancy provider founded in 2000(Denmark).
CAPTIFY is situated in London. It is known for its Search Intelligence which is work on unique
Semantic Technology. Report cover all the practices and approaches use Hilotn to manage risk
and decision making. Impact of change on Macdonald and Captify strategies and operation
explained in detail. Hilton is a luxury hotel and resort chain headquartered in Virginia, US, it
renders luxury hotel service having premium pricing.
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TASK 1 (PART A & B)
P1 Responding to change on organisation strategy and operations through various factors:
Captify and Hunter MacDonald both companies belong to same industry i.e. information
technology. Hence, they respond broadly in same manner. But for their organisational context,
they adopt different approaches to deal with change. IT industry is highly sensitive to new
technology, Political factor, competitor policy and legal changes at macro level. these factor are
same for both. But at internal level it is affected by Brand value of service, uniqueness of
software, partner's profile and customer profile. For instance Hunter McDonald is at forefront on
rendering unmatched cyber security software to its customer. And Captify is leader in providing
smart searching experience to its customer. In such case, Hunter McDonald will get affected by
changes come under cyber security changes. And captify only impacted by updates come in
searching technology. These approaches are given below:
Clearly define business objective
The Hunter MacDonald company is setting its goal by delivering projects and services to drive
real innovation and bring positive changes in their services. In other hand Captify is setting its
objectives with the focus on revealing world trends and brands advertising by their internet
signals (Aarons. and.et.al., 2015.)
Develop a strategy:
Strategy plays a crucial role for both the companies so they must take change with their
strategic plans for achieving their specific goals. The strategy indicates exactly what they wish to
achieve and why, it is framing certain situation like how will the change be received, who will
affect and what are the impacts of the changes on organisational operations. The Captify sets its
strategies by technology analyses to power insight and media across all channels and on every
device for them by their market research to satisfy their potential client's interest, real life
behaviour. In contras Hunter Macdonald also framing blueprint to providing IT solutions and
services for most prestigious organisations in the world and they have deep expertise sectors
ranging for healthcare, the team is practising most experienced motivated technologies are
available for manufacturing and fashion industry (Burke, 2017)
Both the companies are developing their strategies with the financial consideration. That
is entirely changing financial system which is usually centred on the budget planning by various
processes and practices for enhancing business activities. Thus, lack of fundamental planning
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and financial budget it may affects on financial resources of the company. The financial
management system caused short term financial consideration overwhelm long term strategic
goals on Captify and Hunter MacDonald company.
Evaluate structure of organisation:
Provide essential structure is very essential to assist employees to adjust necessary
change and build proficiency of behaviours with technical skills and appropriate manner. The
Hunter Macdonald company use cascading effects through the organisational structure to the
individuals, it supports to analysing training needs for the organisation by various changes in
technology. However, Captify company is managing its organisational structure by supporting
and developing strong communication and coordination within the organisation, it determines
how the changes be communicated and how will be managing feedbacks and taking follow up
actions. (Ghazzawi, El Shoughari. and El Osta, 2017).
The management system of these companies are evaluating its structure on the basis of
balanced scorecard framework which is the best way to align strategy and formulating structure.
The manager at every level in the corporation, from regional sales manager to group CEOs, can
using the tools of the framework to drive their units of performance. Comparatively, both the
companies interchanges for assembling and monitoring the unit's strategy which enable
managers to define and communicate the cause and effects relationship that drives unit's value
positions and it is a powerful tool for implementing and reviewing the structure of organisation.
Anticipation for future growth:
Under such step these companies are considering over changes by anticipating future
planning and growth and evaluating their past data and make essential changes for achieving
future prospective. The companies are defining their business in a core fundamental strength
with various monitory aspect's which helps to concentrate over budgeting future plans as the
Captify raised $15 million in investment with equity growth and they achieved $1 million profit
in its first year due to having appropriate changes with their investment plans it increased 300%
by growth revenue as well as the Hunter Macdonald raising 68% to $3,3 million with increasing
21.2 million EBITDA(Van der Voet, 2014.)Through the change management process, these
companies are changing their structure to measuring the business impacts of the changes and
ensuring for continue reinforcement opportunities. The Net-company vision is to be leading
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digital challenger which leads the next generation of IT consulting business, with keen focus on
customer value, speed and guaranteed value.
The last mile challenges anticipated with next generation innovation, while there
continues to be a sense of excitement for a future that is rapidly becoming reality and increasing
day by day thus, with the future prospects the Captify is performing as global leader in search
intelligence by developing unique semantic technology analyses a billion of monthly searches to
power insights and playing a crucial role for establishing brand image and their advertising
through various channels. However, with this comparison the Hunter MacDonald build IT
solutions through agile delivery method with speed to market and building scalable solutions that
will adapt to changing business needs fully anchored in the organisation which anticipated future
growth.
Differences and Similarities related to drivers for change
Differences
Basis Captify Hunter MacDonald
Technology Technology has a huge impact
on the leadership, team and
individual behaviour of
employee's working in
Captify. They have made use
of advancing techniques like
utilizing various new software
to manage team or human
resource. Also they are making
use of key performance
indicators in order to measure
performance of teams and
individuals. This has increased
the motivation level of
workers.
Hunter Mac Donald is engaged
in making use of other
advancing technologies such as
promoting there product online
with the help of social media
website. It has laid impact on
the performance of team and
individual employee's. As with
this platform they can connect
to large number of consumers
at a time.
Legislation Captify has framed various Hunter Mac Donald at the
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policies which is been based
upon acts like consumer
protection, health and safety. It
has impacted the behaviour of
individual and team in the firm
by making them more satisfy
and committed to there work.
initial stage was not making
there company's policies
according to government rules
and regulations. But after
getting certain criticism from
consumers and employee's, the
firm has started making use of
it.
Consumers Captify has initiated various
policies related to satisfying
consumer which has impacted
the team and individual
behaviour of the organisation.
They are engaged in analysing
the change in consumer need
and demand so that alteration
can be adapted easily.
Hunter Mac Donald is engaged
in doing market research for
consumer's taste and
preferences. It has impacted
individual and team behaviour
in the company.
Similarities
Basis Captify and Hunter Mac Donald
Organisation structure Both the organisation are engaged in following same
organisation structure which is functional in nature.
Political factor Captify and Hunter Mac Donald are involved in following all
the rules and regulations that is been given by the government.
Competitors Both the firms are engaged in doing market research for
analysing the threats of competitors.
P2 Impacts of Internal and External drivers on Leadership
Internal factors which affect the businesses
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Organisational Structure:
The leadership behaviour impacts by the organisational structure which includes roles,
responsibilities, delegation of authority, communication and relationship.(Van der Voet, 2014.)
The effective leaders of these companies brings people together and enable them to work
together for achieving common goal. They establish a functional structure conductive to
continuing success of the company by the techniques of problem solving ability, experience and
through self awareness. An organisation is forming by the individuals and team, so the
organisational structure is impacting by the activities individual behaviour and their team. Hilton
is structured their organisation by dividing group of individuals and allotting task and
coordinating various activities. According to that structure every one understand their roles and
responsibilities to the group and coordinating their team members for work specialisation.
Organisational Objectives
The leader's behaviour is impacting through organisational objective for achieving
various organisational goals. The successful organisation creates with efficient leadership skills
through the implementation of innovative strategies and retaining productive workforce. Thus,
the company is effectively attaining their organisational objectives by developing and
challenging their leaders for setting successful strategies. The individual behaviour and team is
impacting with achieving organisational goals by achieving personal goals. They try to
satisfying their jobs giving rewards and awards for improving individual and performance of
their teams for achieving organisational objectives.
Organisational Culture
The leader is self-reinforcing web of beliefs, patterns, practices on people interaction for
developing organisational culture and establishing coordination with proper decision making to
maintain peace and harmony of the organisational culture. Individual and team is stand for
intellectually sharing values, vision, beliefs, habits that attach to their actions to perform certain
job roles. (Aarons and.et.al., 2015)
Employee performance
Leader makes changes in its leadership style on the basis on employee's performance.
Week performance show that, employee need guidance and support. In such case leader facilitate
training and development to employee. Like for example leader of Hilton can provide coaching
or mentoring to workers which enhance their performance. If leader find employee performance
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get matched with expectation, in this case leader render freedom and flexibility to employee.
Individual Performance has direct relation with team effectiveness. If an individual has any
deficiency in skill and knowledge, that affect team as miss project deadline, poor quality work,
lack of accountability and responsibility. Like for example leaders of Hilton can engaged in
performing activities like job rotation that can influence the team performance and behaviour.
Week performance lower the morale, confidence, interest and engagement of individual in
organisation activity.
External factors affecting business
Political factor
The political factors are those which are affecting leadership behaviour through political
sphere. These are impacting by the marketplace which creates uncertainties and political debates.
Government make rules and regulation to prevent misuse of data, and other unethical practices
by using technology. These Firm has to obey Computer Misuse Act 1990, Data Protection Act
1998, Copyright, Designs and Patent Act 1988 and so on. If government make any changes in
these laws, all the I.T companies has to implement these changes in their respective organisation
too. Leader has to make his all decision, aligned with these changes. Employee's monetary
benefits, employment rules and workplace regulation is affected by government policy changes.
Technological factor
The technology dynamically change due to business environment therefore leader must
be adjust and manage. Their style of guide and managing employees to help the company for
developing research with creative and innovative techniques. With such aspect's technology can
impacting on the business environment so leaders are adjusting their management style to help
the company adapt various technical changes. The technological factor impacts on the team and
individuals more intellectual and upgraded through job opportunities. With certain technological
factors, team members and individuals are evaluating their performance (Cummings, Bridgman.
and Brown, 2016) .With the latest technological aspects the job will be rewarding and
challenging by the performance of individuals and team member of the company.
social factor
With the influence of social factors leaders aim at understanding demographic
environment and culture of the clients and employees of the organisation. This helps the leaders
in managing changes in employee’s performance and services according to trends of market
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place and try to giving services according to the preference of the society(Harding, 2017). Social
factors of individual and team members are impacting through their organisational culture which
includes relationship with friends, colleagues, supervisors and subordinates should be work in
ethical manner. Multi social culture is inspiring individuals and team members to perform
efficiently and effectively which is helpful for growing business activities.
Economic factor
The economic activities impacting on leaders through the government and local council
and competitive firms by various laws thus, the leaders make necessary steps for taking
significant improvements in reducing the negative impacts. It is considering taxation, minimum
wage rate, inflation rate these factors are stand for economic growth of both the company.
Economic factors impact team and Individual behaviour through employment level, wage rates,
general economic environment. It consists satisfaction of team and individual to fulfil their
monetary values as well as psychological needs which is positively impacted on the team and
individuals of Hilton. As both companies are working in same economy, So if there is any
fluctuate come in it. Companies has to change their business practices because they have same
customer base( geographically). In depression economy phase leader try to cut down the
unessential cost, so that low price product can be given to customer. Adverse economic factor
lower the purchasing power of individual.
Legal factor
Hilton can not sale it's user data to third party, both organisation's has to give their
consumer safety under Consumer Protection Act 1987 and they can not practice unfair
advertisement practice for their product under The Telecommunications Regulations 2000.
Software project leader company, make ensure that employee do their work under these
obligations. Legal factor not only protect the individual, but he can perform his job accordance
with it. otherwise legal action can be taken by government and company against him, if find
guilty.
M1.
There are different internal and external drivers for change that has impacted the
performance of both the firms. These drivers can be political, economical, legal, organisation
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structure. With the influence of social factors leaders aim at understanding demographic
environment and culture of the clients and employees of the organisation. This helps the leaders
in managing changes in employee’s performance and services according to trends of market
place and try to giving services according to the preference of the society
M2.
Firm can make use of the ADKAR model in order lead and manage change. This model
can support firm in ensuring that the change process occurs efficiently. The organisation is trying
to focus on optimum utilisation of available resources by various change and integrating current
resources into future vision in order to make most effective use. Strategies being implementing
to align their existing resources with the new tools (The ADKAR Model ,2018).
M3 force field analysis
Lewin’s Field Theory was developed by Kurt Lewin (social psychologist) in 1951.
According to Kurt situation are influenced by two factors i.e. helping forces and hindering
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Il
lustration 1: Lewin’s Field Theory was
Sources:( Lewin’s Field Theorywas ,2018)

forces. Helping forces create favourable environmental to reach objectives, where hindering
foreces develop obstacle (Harding, 2017)
Helping forces of Hilton are government’s tourism efforts, boom in economy, sound
financial position, Globalisation, increased efficiency. Hindering forces are lack of training and
development, scarcity of natural resources, employee bad attitude, law demand, higher cost of
inputs, adverse macro factor etc. It’s been the most popular and practised model in change
management.
Force Field Analysis has some similarity with Lewin 3 stage model as it also has three
steps to embrace change in organisation. Leader try to make balance between these extreme
situations. These field forces are drivers of change. As other competitor, Hilton leader also
eager to implement the changes in favour of Hotel. Leader do his homework before bring
change, as inform employee about need of change, set up acquits committee, facilitate open
communication, consult and negotiate with stakeholders, improve interpersonal relation in
workplace etc. leader assure job security employee because people resist the change mainly
cause of fear of job loose. These practices help in establish equilibrium between described two
factors (Cummings, Bridgman. and Brown, 2016)
P3 Measures for minimising negative impacts of change on organisational behaviour are as
under:
The change is necessary for day to day operations in business organisation with the latest
technology up gradation due to change in market environment hence, change is essential to reach
future state, it helps to minimising negative impacts on organisational behaviour with adapting
effective change management plan to considering over individual performance in order to
continue doing their jobs and maintain daily operations without any negative effects (Van der
Voet, 2014.)
Change in strategic management plan:
The organisation can change with their strategic management plan by incorporating use
of Lewin change model. The model assist the firm in determining need of changes and ensuring
strong support from employee in unfreeze stage. However, next stage of model c\suggest
implication of changes in which firm make relevant changes with regard to market towards,
employee capability and innovation. In this change stage support form employee is mandatory
action which is required (Lewin model, 2016). Further, the changes are freeze and employees
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