UKCBC College: Business Decision Making using Student Survey Data

This report presents an analysis of a student survey conducted at UKCBC College, focusing on informing business decision-making. The methodology includes primary data collection via questionnaires, simple random sampling, and thematic analysis. Key findings include the age demographics of students (primarily 25-34 years old), campus preferences (Lords House being more popular), course enrollment (Business Management leading), student satisfaction levels, preferred class timings (day classes), alignment of expectations with reality, and willingness to recommend UKCBC. The report also identifies strengths (good lecturers, communication) and weaknesses (information delays, organizational issues) of the college, along with student recommendations for improvement. Trend line analysis for Business Management and Travel and Tourism courses indicates a steady increase in Business Management enrollment. The report concludes with recommendations for UKCBC to enhance its services and facilities based on student feedback. Desklib provides access to this and other solved assignments for students.

BUSINESS DECISON
MAKING
TASK 3.3

Methodology
 Data Collection method: Primary
 Data collection source: Questionnaire
 Sampling method: Simple random sampling
 Data analysis: Thematic analysis method

Theme 1: Majority of the students in both the
campuses of UKCBC college are of the 25 to 34 years.
BAR CHART
18 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
0 5 10 15 20 25 30
10
28
16
6

CONTD....
PIE CHART
10
28
16
6
18 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years

Findings and Analysis
 According to the survey, there were total 60 respondents, in which
scholars have analysed that there are maximum number of students
which were 28 was of age group 25 to 34 years who are studying in
UKCBC university.
 Further, there are 16 respondents who are of age group 35 to 44
years, only 10 were of age group 18 to 24 and minimum were of 45
to 54 years that is 6. Besides, it may be possible that university can
have increase the age group of 35 to 44 and 25 to 34.
 According to scholars, university should offer the courses which
attracts the generation of 25 to 34 and 35 to 44 years as all others
seems least interested.

Theme 2: Students study in the Lords House campus
of UKCBC college.
BAR CHART
Lords House
Wentworth House
0 5 10 15 20 25 30 35 40
35
25

CONTD....
PIE CHART
35
25
Lords House
Wentworth House

Findings and Analysis
 According to the collected data of different branches of
University, there were total 60 respondents from which maximum
number of students were from Lord house branch that is 35 and
minimum were from Wentworth house which were 25.
 Hence, according to research it can be said that University may
face increase in candidates of lord house branch of UKCBC
college.

Theme 3: Majority of the students studied Business
management course.
BAR CHART
Business management
Information technology
Travel and tourism
Health and social care
0 5 10 15 20 25 30 35
30
7
15
8

CONTD....
PIE CHART
30
7
15
8
Business management
Information technology
Travel and tourism
Health and social care

Findings and Analysis
 The university is offering four courses to its students which are
business management, information technology, travel and tourism,
and health and social care.
 In contrast, from the survey analyst have collected data from 60
respondents. Further, from which maximum number of students are
studying business management which were 30 and minimum number
of students are studying health and social care which were only 7 and
other 18 are studying information technology and travel tourism.
 Hence, there are chances of increase in students of business
management. According to the data it can be said that the university
should offer courses related to business which will attract more and
more students.

Theme 4: Students are slightly satisfied with the
overall quality of UKCBC's course.
BAR CHART
Not at all
Slightly
Moderately
Very
Extremely
0 5 10 15 20 25 30
7
28
13
7
5