UKCBC, Unit 14 Tour Operations Management: Trends and Effects

This report examines current trends in the tour operations management industry, focusing on their effects on tour operators, particularly Trailfinders. Key trends discussed include sustainable tourism development, increased customer spending power, the importance of tour packages, marketing strategies, and flexible booking options enabled by technology. The report also touches upon the significance of PESTLE analysis (Political, Economic, Social, Technological, Legal, and Environmental factors) in shaping tour operations. Ultimately, the analysis aims to provide insights into how these trends influence business strategies, customer satisfaction, and overall profitability within the competitive travel and tourism market. This assignment is available on Desklib, which provides a platform for students to access a variety of study resources.

Tour Operations Management
Travel and tourism is most popular
and fastest growing industry which
positively impact on development of
economy. In this Trailfinders is a
famous tour business organization
which offer attractive as well as
impressive tour package to its
customers in order to get their higher
satisfaction level in appropriate
manner. The main aim of this
company is to capture larger market
share by using effective strategies
within their activities. With the help
of this company easily attain
competitive advantage in market
place. In this context there are some
major trends in travel and tour
industry are as follows:
•Flexible booking options:
Technologies play important role
which provide number of
opportunities to visitors to book their
tickets and hotel. It helps in saving
time and cost of customers. Basically
it positively affects the overall
activities of tour company. Along
with this, technologies aid in
determining the vacant places
•Increase spending power of
customers: It is also an important for
visitors to buy expensive products
and services. More spending power
influence the customers to use
quality services for their satisfaction.
Along with this, increment of
tourism activities helps in reducing
the unemployment rate within the
economy, by this people improve
their living standard in appropriate
manner.
•Tour package: In today's market
various tour package are provide by
companies as per customer’s needs.
In context of Tailfinders offer
attractive and impressive tour
package to its customers at
affordable cost which helps in
increasing customers number within
the company.
•Marketing in travel: Marketing is
an important activity which play
important role in travel business
organization. With the help of this
company easily determine
customers’ needs and provide them
accordingly. In context of
Trailfinders, they service effective
service to its customers and get their
satisfaction which leads in attaining
higher profitability level.
•Sustainable tourism development:
It is also an effective element, in
this sustainable tourism play ethical
role which helps in improving
overall performance of tour
company in appropriate manner. In
this it is important for company to
carry out all the business activities
in ethical way. With the help of this
company easily attain their set
goals and objectives in systematic
manner. Along with this company
maintain their sustainability by
offering employment to local
people which leads in improving
living standard.
•PESTLE elements: In this various
factors considered such as political,
economic, technological, legal,
environmental and social factor. All
these directly affect the tourism
activities so that it is important for
tour operator to analysis all these
Current and recent trends and its effects on tour operator’s industry