UKCBC, Unit 6: Contemporary Issues in Travel & Tourism Trends Analysis

This report provides an analysis of contemporary issues and current trends within the travel and tourism sector, with a specific focus on how companies like Titan Travel can leverage niche markets to enhance their strategies. It highlights the importance of understanding market trends through quantitative, qualitative, primary, and secondary data analysis methods. Adventure tourism is identified as a popular niche, with significant revenue generation and growing traveler interest. Other niches such as cruise, golf, medical, and eco-tourism are also mentioned as potential areas for development. The report concludes that effective planning and implementation of strategies based on these trends can lead organizations toward success in the dynamic travel and tourism industry. The document is contributed by a student and available on Desklib, a platform offering study tools for students.

Contemporary Issues in Travel and Tourism
Analysis of Current Trends Using Appropriate Methods
INTRODUCTION
Tourism and travel sector is one of the largest sector that help the
national economy globally. People wander adventurous places for
discovering new destination and gathering data or information about
various places every-year. The sector of tourism is developing
continuously that is also one dealing with major issues and menace.
This poster will study the current trends in travel and tourism market.
For example: One of most popular niche in market is adventure. Most of the United Kingdom
visitors love to spend their time of holiday with family and friends with purpose of fun and
adventure. This is most popular genre or niche of tourism which is generating benefits rapidly.
There are more than $263billion worth in travel and tourism's adventure niche market last year.
More than 45% of all traveller are interested in this sector which is developing every day. This
includes various elements such as diving, biking, trekking, mountain hiking, roaming jungles
etc. Titan Travel can develop the plan according to this niche of market on these parameters.
Titan Travel has to investigate the whole market trends. Thus, the
management will have to use the effective phase for dealing with
issues and problem in appropriate way through which company will
be able to meet proper consumer satisfaction.
Niche market can help Titan travel in marketing and trading in
specific sector or segment of market. The company need to evaluate
the recent market trends in travel and tourism sector to plan
strategies accordingly. Here are some of method to accumulate data
used by company:
• Quantitative
• Qualitative
• Primary Data
• Secondary Data
Current Trends Analysis Using Appropriate Methods
These mentioned features and techniques can
have utilised by enterprise for measuring and
collecting the considered perception. This is
very helpful in managing outcome for
investing through the proper management of
niche tourism spot. According to the analysis
of July, 2017, it can be observed that the
visitor rate is growing in United Kingdom in
comparison of last month. It is a very
supportive increase that was designed for
preferences level and user satisfaction. Here
are mentioned the niche tourism which have
to analyse for delivering services through
Titan Travel:
• Cruise
• Adventure
• Golf.
• Medical
• Eco-tourism.
It can be concluded that there is various
market niche in the travel and tourism sector.
Through proper planning and implementation
of strategies, an organization like Titan Travel
can meet the desired outcome which can lead
them toward success. Changes of any type of
business is linked with marketing trends and
technologies which influence the activities.
CONCLUSION