Operational Management Report: Operational Efficiencies in UKRD Group

This report provides an in-depth analysis of operational management within the UKRD Group, a UK-based radio broadcasting company. It begins with an executive summary and table of contents, followed by an introduction that defines operational management and its importance in achieving efficiency and profitability. The report identifies the input, transformation, and output operations of the company, focusing on how data and information are converted into radio broadcasts. It then explores the major operational strategies employed by UKRD Group to gain a competitive advantage, including resource utilization, strategic management, and the launch of new radio brands. The report evaluates the company's performance by using concepts such as capacity planning, inventory management, supply chain design, performance measurement, and total quality management. The report also addresses challenges faced by the company, particularly the shift towards internet-based media consumption, and provides recommendations for improvement. The conclusion summarizes the key findings and emphasizes the significance of effective operational management for achieving marketing advantages and financial success. The report includes a comprehensive reference list.

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REPORT ON OPERATIONAL MANAGEMENT
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Executive summary
This report is about the operational management that every company should have to follow in
order to make profitability and operational efficiency that can lead to maximise or expand
business operations properly. By operational management, the process of achieving competitive
advantages through appropriate concepts such as inventory management, total quality
management, performance measurement and transformation system of converting input into
output are the main aspects of this report. Certain challenges and recommendations to companies
through operational management are also described properly.
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Table of Content
Introduction......................................................................................................................................4
Overview of the organisation...........................................................................................................4
A) Identification of input, transformation and output operations of the company..........................4
B) Major operations for gaining the competitive advantage of the selected organisation..............5
C) Evaluation of performance of each identified area while using the appropriate concepts.........6
D) Recommendations identified challenges within the operational areas of the chosen
organisation......................................................................................................................................7
Conclusion.......................................................................................................................................8
Reference List..................................................................................................................................9
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Introduction
In a business organisation operational management is the administration of operational and
performance practices to achieve operational efficiency and effectiveness. In general terms,
operational management is the process of converting the input or raw materials into effective
output or products and services properly. The problem statement of this study is to identify input,
output and transmission process of operations in an organisation for gaining of marketing
competitive advantages and marketing capabilities. By using appropriate concepts for
performance evaluation and recommendations to the problems faced by companies in order to
achieve competitive advantages are to be interpreted in this report.
Overview of the organisation
In this report selected medium sized company for interpreting the topic of operational
management is UK based company UKRD group. Type of this company is private limited
belongs to broadcasting industry ranked first in the country respectively. The company was
founded on 1994 headquartered in Cornwall of UK. Main products of this company is making of
local radio and commercial radio operator. Growth level and yearly earnings of this company is
very high and with the number of employees of 275 and therefore the company ranked 1 with
their productivity and profitability effectively and efficiently (McDonald and Starkey, 2016,
p.126). In this context operational management of the company UKRD group have to be
discussed properly in order to understand the learning outcomes properly.
A) Identification of input, transformation and output operations of the
company
Operational management in a company can help to develop the strategies, plans and programmes
in order to implement effective operations to expand operational efficiencies and effectiveness
appropriately. Identification of input, output and transformation process of operational
management of the selected company should have to e evaluated in this regard (Inoue et al.
2016, p.226). Operational management of transformation system for UKRD Group of UK, the
radio broadcasting company are to be discussed as follows-
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Method of transformation of input into output: In general process of transformation can be
defined as an activity or input will be changed to output by adding some value to that new
product that can be supplied to clients properly. In this case the raw materials or inputs for
UKRD group are mainly the information and data that can be developed into output to reach
people through radio broadcasting channels of this company effectively (Judd et al. 2016, p.147).
Important of transformation process are collection of data and information from various location
of UK and convert them into digital data to reach out customers, storage of data, conversion of
ownership for information and converting the form of information according to the state of
clients properly and accurately. Transformation process of the organisation is referred to as
Macro operation and detailed process of this system is called as Micro operations appropriately.
FM transmitter is the technique of broadcasting various programmes and shows properly of this
organisation.
Radio broadcasting company UKRD group have followed this transformation process for
converting data and information to output service through technical services properly to
customers and in this way the company can reach operational efficiency and effectiveness by
meeting the customers’ demands and references of different types of broadcasting of radio
programmes in different radio stations (Dingman et al. 2016, p.325). In this way the company
become number one radio broadcasting organisation in the UK accordingly.
B) Major operations for gaining the competitive advantage of the selected
organisation
Main objective of operational management can be described as to meet the customer
requirements properly in order to sustain them with the company that can lead to increase
profitability and operational effectiveness. Gaining of competitive advantages through major
operational management of the selected organisation should have to be evaluated in this regard.
Maximum utilisation of resources and allocation of such resources according to the proper
business planning and strategic management is the main function of operational management that
can lead to achieve competitive advantage (Rothaermel, 2016, p.235).
Throughout the UK, it has been considered that UKRD group is the multimedia organisation
operates around 13 commercial radio stations locally and via DAB it has around 5 services
delivery prospects. The organisational strategy in order to expand operational efficiency was
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mainly with investors and three local DAB multiplexes, the company jointly owned a sales house
of national radio advertising respectively (Tatoglu et al. 2016, p.184). The company has owned
various business companies such as software licensing operations and portfolio of websites that
are considered as the strengths of the company effectively that can help to gain competitive
advantages.
In the year 2016, the UKRD radio broadcasting group of the UK launched “My Music Radio”, a
new brand of radio in the country as a commercial radio operator.
The management team of the organisation has implemented a strategy for improvement and
development for staffs such as coaching, training, development of leadership skills in order to
face difficult issues with proper solutions. Remuneration package has also been improved by the
executive manager of UKRD that is the strategy of the organisation for sustaining them with the
company. In this regard it has been viewed that staff turnover of this radio broadcasting
organisation is around 22% as per the last financial year (Davcik and Sharma, 2016, p.5548).
One of the major operations of this organisation in order to sustain competitive advantage in the
country is launching of ‘new national digital radio station’ that are allowed for potential listeners
are considered as the opportunity of the company effectively in this regard.
C) Evaluation of performance of each identified area while using the
appropriate concepts
Evaluation of performance of the organisation by using appropriate concepts such as inventory
management, capacity planning, performance measurement are to be discussed as follows with
regard to the operational management of UKRD Group.
Capacity planning: Capacity planning is the technique to identify and understand the overall
productivity or capacity of production properly by utilising all the business resources such as
finance, human resources, technological and physical resources that can lead to achieve the
future requirements of the company. Capacity planning of UKRD group for utilising data and
information regarding broadcasting of programs in different radio stations in UK are considered
to be an integral part to produce information properly (Afful-Dadzie et al. 2016, p.75). The
ultimate objective of the organisation through capacity planning is to fulfil the future
requirements by proper allocation of data and information.
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Inventory management: Inventory management is the technique of managing stocks, raw
materials, data and information properly or storage of raw materials and information that can be
used in future for production of goods and services according to the future requirements.
Evaluation of external and internal factors and control of such factors influencing business
organisation can be interpreted properly through inventory management (Balcik et al. 2016,
p.276). UKRD Group has also followed such technique in order to store data and information for
broadcasting purpose whenever it require properly should have to be used.
Supply chain design: Supply chain design is the process of managing materials, information,
money and time between organisations in an appropriate manner in business relationship
management (Christopher, 2016, p.167). The Main purpose of undertaking supply chain
management in UKRD is to proper allocation and utilisation of data for processing system
properly to broadcast programmes in radio stations.
Performance measurement: Performance evaluation and measurement of the employees and
overall organisation is considered as an important concept that every organisation should have to
be followed properly for evaluating financial performance and state of a particular period. In this
regard the management team of UKRD group have evaluated performance of workers and staffs
and have implemented incentive system to sustain them with the company and performance of
workers has been improved properly (Robinson and Sensoy, 2016, p.523).
Total quality management: It is a technique of improving operational services by continuous
efforts through overall management team and workers in order to ensure customer loyalty and
evaluation of customer relationship management properly. As the selected company UKRD have
maintain total quality management the company ranked number one in the UK as a medium
sized firm by servicing appropriately (Para-González et al. 2016, p.310).
D) Recommendations identified challenges within the operational areas of the
chosen organisation
Challenges: In this regard the radio companies like UKRD group of UK have faced some
challenges in order to place their services appropriately to their clients. The company is private
limited company with medium sized with main operation of radio broadcasting through radio
stations, now a days have faced certain challenge such in today’s world of information
technology, non aged or young customers prefer to listen music or news from internet, not from
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radios. Therefore it can be considered as threat to this company. Radio companies are now facing
several problems to reach customers as they prefer internet most.
Recommendations: In this context recommendations can be drawn as the number of listeners
are decreased day by day to radio stations, the management team should have to implement a
strategy of new designing of programs that can impact on the listeners of UK. The company can
expand their services by advertising more about their new radio stations and radio brands
properly through their websites to attract customers.
Conclusion
Improvement of planning procedures and strategies are the important aspect of operational
management in an organisation for which the company can gain marketing advantages and
capabilities that can lead to increase financial performance and operational efficiencies. UKRD
group, the radio company of UK have followed proper transformation system and strategies that
can create opportunities and strengths for the organisation to expand their operations in the
country through sustaining loyal customers.
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Reference List
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budget constraint in developing countries. Applied Energy, 188, pp.71-82.
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management in humanitarian supply chains. Surveys in Operations Research and Management
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Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Davcik, N.S. and Sharma, P., 2016. Marketing resources, performance, and competitive
advantage: A review and future research directions. Journal of Business Research, 69(12),
pp.5547-5552.
Dingman, P.C., Bunton, W.G., Van Dyken, K.E., Zhang, Y. and Yogman, L.T., Pervasive
Software, 2016. Data transformation system, graphical mapping tool, and method for creating a
schema map. U.S. Patent 9,430,114.
Inoue, K., Miyazaki, T., Zaitsu, K. and Inoue, K., Kobe Steel, Ltd., 2016. Multi-phase
transformer and transformation system. U.S. Patent 9,263,181.
Judd, D.T., Brewster, J.A., Melia, P.M. and Lilly, D.J., Callahan Cellular LLC, 2016. Content
management and transformation system for digital content. U.S. Patent 9,361,399.
McDonald, K. and Starkey, G., 2016. Consolidation in the UK commercial radio sector: The
impact on newsroom practice of recent changes in regulation, ownership and local content
requirement. Radio Journal: International Studies in Broadcast & Audio Media, 14(1), pp.123-
135.
Para-González, L., Jiménez-Jiménez, D. and Martínez-Lorente, Á.N.R., 2016. Do total quality
management and the European Foundation for Quality Management model encourage a quality-
oriented human resource management system?. International Journal of Productivity and
Quality Management, 17(3), pp.308-327.
Robinson, D.T. and Sensoy, B.A., 2016. Cyclicality, performance measurement, and cash flow
liquidity in private equity. Journal of Financial Economics, 122(3), pp.521-543.
Rothaermel, F.T., 2016. Competitive Advantage in Technology Intensive Industries. In
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Publishing Limited.
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Tatoglu, E., Bayraktar, E., Golgeci, I., Koh, S.L., Demirbag, M. and Zaim, S., 2016. How do
supply chain management and information systems practices influence operational performance?
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