This project provides a detailed comparative analysis of Unit Linked Insurance Plans (ULIPs) and Net Asset Value (NAV) between IDBI Federal and ICICI Prudential. The report begins with an introduction to the insurance sector, followed by an overview of IDBI Federal, including its vision, mission, products, financial position, structure, SWOT analysis, promotional strategy, and CRM policies. It then delves into the marketing mix, BCG matrix, and financial statements of IDBI Federal. The study further explores ULIPs, comparing them with NAV and analyzing the products of ICICI Prudential. The methodology includes the use of primary and secondary data to identify the strengths and weaknesses of IDBI Federal, leading to findings, recommendations, and a conclusion. The project aims to enhance knowledge of the insurance sector, investment opportunities, and marketing concepts in a real-life environment. The report also includes an executive summary, introduction, detailed analysis, and conclusions derived from primary and secondary data, which helps to identify the areas of strength and the areas where the company needs to improve. Finally, the project suggests recommendations based on the merits and demerits of IDBI Federal.
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