Marketing Report: Ultimate Travel's Marketing Strategy Analysis

This report analyzes the marketing strategies of Ultimate Travel, a prominent travel company in Australia, focusing on their approach to responsible and adventure tourism. The company offers diverse travel options, including tours in Australia, New Zealand, South East Asia, South Africa, Thailand, and Vietnam. Ultimate Travel emphasizes environmental sustainability and provides unique experiences like skydiving and snorkeling. The company's commitment to responsible travel, charitable activities, and highly trained staff contributes to its reputation as a reliable and preferred travel partner. The report highlights the company's focus on providing lifetime experiences and its commitment to customer satisfaction, solidifying its position as a leading travel provider.

Running head: MARKETING
Marketing
Name of the student:
Name of the University:
Author Note:

1MARKETING
The ultimate travel is one of the best tour and travel partners of Australia. The company
has been around 24 years and has become a popular and reliable travelling partner for the people
of Australia. The company offers a variety of travel option for the travelers (Smith 2017). The
company insists on travelling responsibly around the world, with ensuring environmental
sustainability. Moreover, the company offers a variety of travel experiences. Ultimate travel
offers tours in various countries namely, Australia, New Zealand, South East Asia, South Africa,
Thailand, Vietnam. This is one of the best travel partners in Australia. They provide the travelers
with the unique experience of sky diving, surfing, snorkeling, camping, Para-sailing and other
adventurous sports, in the countries they operate their tour (Smith 2017).
The ultimate travel is famous for their responsible travel initiative. They ensuring that the
natural environment of the places they operate their tours, are not disturbed or disrupted due to
the presences of the travelers. Thus, it is important that the responsible travel is initiated among
the travelers. The charitable activities that the company is involved in are famous and make the
company a popular choice among the travelers (Smith 2017). The crew members that are
recruited by the company are highly trained and qualified, to guide the travelers and give them
an experience of lifetime. The personalized care of the crew members, along with the reliability
of the travel ensures that the company is a distinguished travel partner for the travelers all around
the world.
The tours that are offered by the company and complete and full of adventure, the
reviews written by the frequent travelers highlights the fact that they have a life-time experience
travelling with this company. Thus, ultimate travel could be truly called the ultimate travel
partners, for true travelers.

2MARKETING
References
Smith, L (2017). ULTIMATE Adventure Travel | Get ready for your next Adventure. [online]
Ultimate Adventure Travel. Available at: https://www.ultimate.travel/ [Accessed 13 Sep. 2017].

3MARKETING