Marketing & Entrepreneurship: Ultimate Travel Case Study Analysis

This report provides an analysis of Ultimate Travel, a travel company specializing in adventure tours in Australia. The report examines the company's target market, which includes young adults (18-30 years) seeking adventure. It also details the company's commitment to responsible tourism and sustainable practices, highlighting the importance of environmental and wildlife protection. The report discusses Ultimate Travel's tour packages, focusing on the balance between engaging activities and relaxation, as well as the company's efforts to provide affordable, high-quality travel experiences. Furthermore, the report covers the company's safety measures and customer service, including its safety deposit facility and the role of tour leaders and local guides in ensuring a memorable travel experience. Ultimately, the report showcases Ultimate Travel's approach to combining adventure with responsible tourism, making it a compelling case study in marketing and entrepreneurship.

Running head: MARKETING & ENTREPRENEURSHIP
Marketing & Entrepreneurship
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MARKETING & ENTREPRENEURSHIP
Ultimate travel
Ultimate travel was launched in the year 1991 in Sydney, Australia. It is Travel Company
that arranges adventure tours in and around Australia. The organization brings together like
minded people as tour groups who bond in the trip and make the vacation a memorable
experience. The company is clear about the target market: demographic: 18-30 years;
geographic: Australia; behavioral: people who are looking for an adventure trip; psychographic:
people who are young at heart and are looking for a fabulous time (ultimate.travel, 2017).
People from all the world can be a part of the group and experience the adventures nature
has to offer in a responsible and safe way. The company has a team of skilled and trained people
who make the travel experience even better, there rare tour leaders, local guides and support
crew members who are accountable and dedicated to offer the customers a trip of their lifetime.
The guided tour is filled with several activities which are going to keep the customers engaged
and entertained throughout the trip (ultimate.travel, 2017). But that doesn’t mean the tourist do
not get time to rejuvenate or relax in the trip. The company makes sure that the tour package is
well balanced so that they can provide the customers with a perfect vacation with in the budget.
Be it the transport or the accommodation the company assures the customers to offer the best
option without any extra pay than the package itself. To protect the interest of the customers a
safety deposit facility is also available where in case of any unforeseen circumstances of the trip
being cancelled or delayed.
The company understands the value of responsible tourism and hence the tour packages
include several precautions and ethical policies which define the company’s vision to a
sustainable environment and betterment of the wildlife and their habitat. Sustainability is one of
the core principles that are followed by the company (ultimate.travel, 2017).

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MARKETING & ENTREPRENEURSHIP
Reference List:
ultimate.travel. 2017. About Us. [online] Available at: https://www.ultimate.travel/about-us/
[Accessed 17 Sep. 2017].