Foundation Year Research Project: Ultimate Travel Company Ltd Review

This report provides an overview of Ultimate Travel Company Ltd, a UK-based tourism company focused on sustainable tourism. It examines the company's goals, vision, past and present operations, and future plans. The company aims to improve business productivity, enhance customer service through social media marketing, and address environmental issues, with a long-term goal of zero carbon emissions by 2050. Founded in 1991, Ultimate Travel Company Ltd offers tailor-made luxury holidays and wildlife safaris, prioritizing customer needs and personalized service. Currently, the company faces operational challenges such as waste management, performance monitoring, and the impact of COVID-19. Future strategies include market development through targeted marketing and social media engagement, as well as product development with innovative experiences and technology investments.

Overview
Tourism is an essential element of global heritage as it allows individuals to travel to
various destinations around the globe and learn about new activities and beliefs. In
terms of United Kingdom tourism is among one of the sectors which are significantly
contribute in GDP. In addition to this, it has been identified that this sector is also
enhancing the work-life balance of the country by providing several job opportunities
to individuals. The present report is conducted on Ultimate travel company Ltd is it
has been evaluated that Ultimate travel company Ltd is mainly dedicated in the
activities of promoting sustainable tourism and ensuring that the United Kingdom
offers world-class tourism facilities to consumers around the globe. This organization
undertakes advantage of several sustainable tourism practices to reduce the negative
impact of tourism on the environment. The company is aiming towards implementing
sustainable practices to have a positive impact upon resources, the natural
environment and offer the experience to consumers in a positive manner. In addition
to this, it has been identified that the respective organization is significantly providing
high-quality services and facilities to customers and maintaining and promoting
natural social-cultural diversity.
Foundation Year Research Project
Vision
The vision of the company is to effectively manage all the travel requirements of consumers by
providing them with sort and ease of convenience. Along with this organizations also have the
vision to offer their services and facilities at a reasonable price and invest more in innovative
practices to add value to the travel sector. It has been identified that the company is operating its
roles and responsibility with core ethics and principles. Along with this organization also inspire
employees with best efforts and has organizational values in terms of integrity communication
respect and excellence.
Present operation
Company is operating in tourism sector in which there are number of
operational issues which is arising complexities for organisation. In terms of
conducting their business roles and responsibilities effectively it has been identified
that currently company is facing the issue of too much wastage and lack of
performance monitoring of employees. Along with this company is also facing the
issue of the outbreak of covid-19 and sustainability issues are negatively impacting
upon organisation sustainable growth is due to the outbreak of covid-19. Organisation
is facing challenges to emphasize upon both customers needs and demands and
sustainable practices in order to protect environment. These operational issues are
impacting upon environment and CSR activities of chosen organisation as during the
outbreak of covid-19. Company faced number of losses in many ways in this they are
looking forward to make higher profitability. This is affecting on CSR activities of
selected organisation, as in this company is required to focus upon community and
environment on significant basis.
Goals
Ultimate travel company Ltd is operating its business responsibilities in the
tourism sector which is highly competitive and is currently facing several challenges
due to the outbreak of covid-19. In this mentioned below there are some short and
long term goals of the company:
Ultimate travel company Ltd is looking forward to improving business
productivity by 5% as compared to the last financial year
. Respective organization is looking forward to improving consumers’ service
with the help of implementing the use of social media marketing.
Ultimate travel company Ltd is looking forward to working on issues like
environmental degradation and an increase in the level of pollution.
This company has a long-term goal in which they are looking forward to
zero carbon emission by the year 2050.
Respective organization is looking forward to enhancing that total income by
10% over the next 3 years.
Organisation is looking forward to expanding their personal and facilities to
acquire more competitiveness in the environment.
Future operations
It has been evaluated that company is operating in tourism sector which is
facing significant challenges due to the outbreak of covid-19 and other issues. In
this it has been identified that company is undertaking advantage of certain plans in
terms of market development. This has been evaluated that organisation is making
its investments in tactics which align with ideal consumers in addition to this
organisation is also undertaking use of tactics to increase visitation on their
website. Company is also investing in high-performing tourism website and taking
use of social media in order to build a relationship with ideal consumers. Ultimate
travel company Ltd is also investing in continents measuring and review of their
marketing investments on regular basis in order to ensure that they are providing
positive return on investment. With the help of social media platforms organisation
is providing facilities such as virtual tourism to customers in order to enhance their
market development, as social media is a platform in which organisation have
capability to provide services to customers in different locations around the globe.
In terms of product development organisation is bringing innovative and new
products and experiences to customers company is providing accommodation with
proper hygiene. Along with this organisation is investing in technology in order to
offer high tech services to customers with the help of artificial intelligence and
robotics.
Past operations
Ultimate travel company Ltd is operating in the tourism industry sector. This company was
founded in the year 1991 with a mission of selling tailor made luxury holidays and escorted them
worldwide. This organisation today is United Kingdom premiere privately-owned travel company
which is having portfolio that spends all seven continents. Respective organisation offer high
quality facilities to customers with a personal touch. It has been identified that company offer
wildlife safaris to family gateways. This company understand and listen to customers needs
demands their interest and design holiday as per their requirement. It has been identified that past
operations that lead organisation to successfully fulfil their goals is that they first and take use of
conversation with the travel expert in which day offer providing flexible high quality and friendly
services. This organisation offers efficient services in which day keep up to date with the
information and needs and demands of customers and provide them services adequately. In addition
to this it has been evaluated tarts organisation continuously engage in the services of maintaining
communication with consumers in order to identify their actual needs. Furthermore, it has been
underlined that with the help of experienced and loyal team this organisation is offering services to
consumers. With the help of significant technique and practices organisation is having flexibility to
adopt to the changing times in effective manner in addition to this it has been evaluated that this
organisation assures that they respond to the consumer email and their queries in time effective
manner and provide excellent services to them. Along with this company provide customisation in
consumer needs even on the last minute and effectively respond towards queries in pleasant manner.
Ultimate travel company Ltd offers great personal services and make sure that they create wonderful
holidays for customers. Furthermore, it has been underlined that organisation also offer in depth
detail and recommendation to consumers.