Destination and Visitor Management: Uluru Tourism Report

This report examines the tourism management of Uluru (Ayers Rock), focusing on strategic options for enhancing visitor experiences while preserving the natural and cultural significance of the site. It emphasizes the importance of developing a tourism positioning statement to reflect the Red Centre National Landscape and building strong partnerships between the government, the Anangu people (the Indigenous custodians), and the tourism industry to ensure sustainable tourism. The report highlights the need to provide meaningful opportunities for Anangu involvement and benefit, offering diverse activities that optimize visitor experiences while protecting Anangu interests and the park's natural and cultural values. The conclusion stresses the importance of maintaining the natural and cultural beauty of the park, urging tourists and the government to safeguard its ecological balance. References include key academic sources on visitor experiences, cultural values, and joint management of national parks.

Tourism Management
Name of the Student
Name of the University
Author Note

Introduction
• Uluru, also known as Ayers Rock, is a huge rock made of sandstone
• Located in the southwestern corner of the Northern Territory in
Central Australia
• Also known as The Heart of Australia
• The elevation is 863m or 2,381ft., almost equal to a 85 storey building
• It is dedicated to the Pitjantjatjara Anangu, the Indigenous people of
the region
• One of the largest monoliths
• The natural world famous landmark is 600 million years old

Strategic Option
• The tourism management of the park can offer the tourists or the
visitors some memorable and various experiences and insights into the
natural and living cultural view of the park
• A tourism positioning statement should be developed by the Australian
Tourism and the tourism management of the park, in order to reflect
the role or part of the Red Centre National Landscape of the park

Strategic Option
• The tourism management of the park need to build strong as well as
successful partnerships between the Government, Anangu and the
Tourism Industry in order to achieve sustainable continuous tourism
• This will help to provide the visitors to enjoy an environmentally and
culturally suitable, which will help to increase the quality and range of
the experience of the visitors

Strategic Option
• The tourism management also need to provide realistic as well as
meaningful opportunities for Anangu to remain involved in tourism as
well as to get benefit from it
• Various activities should be provided to optimize the diversity and the
quality of experiences of the tourists, which should protect the
interests of Anangu as well as the natural and cultural values of the
park

Conclusion
• The natural and cultural beauty and importance of the park need to be
maintained
• The tourists as well as the Government need to be alert to safeguard
the natural beauty of this place
• The ecological balance should not be hampered

Reference
• Bushell, R. and Griffin, T., 2006. Monitoring visitor experiences in
protecte
• Hueneke, H. and Baker, R., 2009. Tourist behaviour, local values, and
interpretation at Uluru:‘The sacred deed at Australia’s mighty
heart’. GeoJournal, 74(5), p.477.
• Smyth, D., 2001. Joint management of national parks in
Australia. Working on Country–Contem po rary Indig e nous Manage
ment of Australia’s Lands and Coastal Regions. Oxford Univer sity
Press, Oxford, UK.
• Twidale, C.R., 2009. Uluru (Ayers Rock) and Kata Tjuta (The Olgas):
Inselbergs of Central Australia. In Geomorphological landscapes of
the world (pp. 321-332). Springer, Dordrecht.