This report analyzes the strategies and initiatives employed by UMBRO, a British sportswear company, to build a diverse and inclusive workforce. The report begins with an introduction outlining the research aim, objectives, and questions, followed by a literature review that defines equality and diversity and explores their significance in the workplace. The research methodology section describes the use of qualitative research methods, including primary and secondary data collection through surveys and literature review. The findings, analysis, and discussion section presents the results of a questionnaire administered to UMBRO employees, exploring their awareness of equality and diversity, the importance of a diverse workforce, effective strategies, potential challenges, and the benefits of equal treatment. The data analysis includes charts and interpretations of the responses, highlighting key themes and insights. Finally, the report concludes with recommendations for UMBRO to further develop its diverse and inclusive workforce.
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