UMEED SERVICE: A Business Plan for Mobility Services FYP Report

This Final Year Project (FYP) report details the business plan for UMEED SERVICE, a mobility service designed to assist disabled students in Faisalabad, Pakistan. The project addresses the lack of accessible transportation options for disabled individuals, proposing a service that offers safe and reliable pick-up and drop-off to educational institutions and offices. The report includes a comprehensive market survey, outlining the demand and willingness to pay for the service. It covers operational aspects, including booking processes, vehicle specifications, and staff training. The business plan also includes a SWOT analysis, marketing strategy, and financial projections, detailing startup costs, revenue models, and payback periods. The report highlights the company's mission to provide accessible mobility and foster inclusion within the community, positioning UMEED SERVICE as a solution to a critical social need.

Final Year Project
UMEED SERVICE
FYP Team
Faizan Javed 16F-8750
Abid Ali 16F-8742
Supervised by
Mr. Gulfam Haider
Co-supervised by
Dr. Saif Maqbool
Department of Bachelor in Business Administration
National University of Computer and Emerging Science
Chiniot-Faisalabad, Pakistan

Intellectual Property Right Declaration
This is to declare that the work under the:
Title: UMEED SERVICE
Carried out in partial fulfillment of the requirements of:
 BS FYPMS  Research Survey MS Thesis Course Project
is the sole property of the National University of Computer and Emerging Science, and is
protected under the intellectual property right laws and conventions. It can only be
considered/used for purposes like extension for further enhancement, product development,
adoption for commercial/organizational usage, etc., with the permission of the University. This
above statement applies to all students and faculty.
Date: ______________
Student 1
Name: Faizan Javed
Signature: _______
Student 2
Name: Abid Ali
Signature: _______
Supervisor (Faculty)
Name: Mr. Gulfam Haider
Signature: ____________

ANTI-PLAGIARISM DECLARATION
This is to declare that above publication produced under the
Title: ______UMEED SERVICE ______
is the sole contribution of author(s) and no part hereof has been reproduced on as it is basis (cut
and paste) which can be considered as Plagiarism. All referenced parts have been used to argue
the idea and have been cited properly. We will be responsible and liable for any consequence if
violation of this declaration is determined.
Date: 15nd November 2019
Student 1:
Name: Faizan Javed
Signature: _______
Student 2:
Name: Abid Ali
Signature: ________
Supervisor:
Name: Mr. Gulfam Haider
Signature: _________

Acknowledgment
All worships and praises are only due to the Lord of creation, ALLAH, the most beneficent and the most
merciful. We give thanks and praises to Allah (SWT) for the successful completion of this interim report
as it is only by His might that all conceived ideas of men are possible and realizable.
Likewise, we are eternally grateful to our Supervisor Dr. Gulfam Haider, Assistant professor, Department
of Bachelor in Business Administration, National university of Computer and Emerging Sciences for his
care and support, we appreciate your guidance, advise, counsel, support, methodology, as well as your
reproach of our shortcomings. I pray Allah (SWT) continues to grant you good health, guides your affairs
aright, keep your feet firm on the path of Al-Islam, and grants you the best of Dunya and Akhirah. We
also thank our co-supervisor Dr. Saif Maqbool, Assitant professor, Department of Bachelor in Business
Administration, National university of Computer and Emerging Sciences, who out of his precious time
took interest in us and gave his unwavering support and advice towards the initiative of this project. We
are grateful for your ever available counsel and support.
Executive Summary

Umeed Service is a business that provides adequate facilities and services for the disabled students going
to schools, colleges and universities. We came up with this idea as disabled students are unable to get all
or least facilities in Pakistan and one of them is the pick and drop from their homes to their educational
institutes. Also they cannot get on the bus and cannot safely and independently navigate on any form of
transport. So we came up with a remedy where we will be providing them a safe and healthy pick up and
drop off to their respective destinations. The target market for our umeed service is disabled person who
go to school colleges and offices in the city Faisalabad. Umeed service has near to no competition in
Pakistan. This business is a new startup that is founded by two partners Mr. Faizan Javed and Mr. Abid
Ali. Umeed service operations will be conducted between 7:00 am to 7:00 pm from Monday to Saturday.
We have conducted a market survey to check on the feasibility for our umeed service and we are glad to
see that we have received very positive result. We also conducted a market survey in which people of
Faisalabad showed an amazing response. The tag line for our business is “Disables Mobility Services”
1. Table of Contents
1. Table of Contents.................................................................................................................................v

Table of Figures:.........................................................................................................................................vii
1. Introduction:........................................................................................................................................1
1.1. Problem Statement:..................................................................................................................1
1.1. Name of the Company:............................................................................................................2
1.2. Company Tag line:....................................................................................................................2
1.3. Company Logo:.........................................................................................................................2
1.4. Vision Statement.......................................................................................................................2
1.5. Mission Statement....................................................................................................................2
1.6. Objectives..................................................................................................................................2
2. Survey:.................................................................................................................................................3
2.1. Survey result:.............................................................................................................................3
2.2. Survey Findings:........................................................................................................................5
3. Timeline for starting Umeed Service:..................................................................................................6
4. Target Market:.....................................................................................................................................6
5. Management team and Structure Company.......................................................................................7
6. Operations:..........................................................................................................................................8
6.1. Booking:.....................................................................................................................................8
6.2. Picking up:..................................................................................................................................8
6.3. Dropping them off:....................................................................................................................9
6.4. Getting feedback:......................................................................................................................9
12. Company Ownership:....................................................................................................................10
12.1. Partnership Act 1932:.........................................................................................................10
13. Services:.........................................................................................................................................10
14. Porter’s Five Forces Model:...........................................................................................................11
14.1. Bargaining power of Customer:.........................................................................................11
14.2. Threat of new Entrants:......................................................................................................11
14.3. Threat of Substitute:...........................................................................................................11
14.4. Industry Rivalry:...................................................................................................................11
14.5. Bargaining Power of Supplier:...........................................................................................11
15. Market Analysis:............................................................................................................................12
15.1. Market Need:.......................................................................................................................13
16. Marketing Mix:..............................................................................................................................13
16.1. Product/Service:..................................................................................................................13

16.2. Price:.....................................................................................................................................14
16.3. Place:....................................................................................................................................14
16.4. Promotion:............................................................................................................................14
17. Marketing Strategy:.......................................................................................................................14
17.1. Offline Strategy:...................................................................................................................15
18. SWOT Analysis:..............................................................................................................................15
18.1. Strength:...............................................................................................................................15
18.2. Weakness:...........................................................................................................................16
18.3. Opportunities:......................................................................................................................16
18.4. Threat:..................................................................................................................................16
19. Finances:........................................................................................................................................17
19.1. Office Furniture and Fixtures:............................................................................................17
19.2. Startup cost:.........................................................................................................................17
19.3. Working Capital:..................................................................................................................18
19.4. Sales Projected in One year:.............................................................................................18
19.5. Charging fair per km:..........................................................................................................19
19.6. Revenue:..............................................................................................................................19
19.7. Payback Period and Break Event Point:..........................................................................20
20. Sources of financing:......................................................................................................................21
21. Conclusion:....................................................................................................................................21

Table of Figures:
Figure 1..........................................................................................................................................................8
Figure 2........................................................................................................................................................10
Figure 3........................................................................................................................................................11
Figure 4........................................................................................................................................................12
Figure 5........................................................................................................................................................13
Figure 6........................................................................................................................................................16
Figure 7........................................................................................................................................................17
Figure 8........................................................................................................................................................22
Figure 9........................................................................................................................................................23

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1. Introduction:
The business idea we are focusing is based on concept of social entrepreneurship. Umeed Service is a
business that would offer mobility services to disabled going to schools, colleges, universities and offices
along with their wheel chairs. Some disabled people have insufficient information about what is available
and therefore lack the confidence to use public transport, this service is an attempt to put that right. Our
main objective is to provide our customers with the mobility service that has never been provided before.
The purpose of our business is to provide social as well as much economical service.
Dr. Humera Aziz, who’s the Chairperson of KU Department of Special Education, while addressing a
seminar about disabled people in Pakistan, said:
‘’Even if they are employed, they face enormous difficulties in commuting since there is no public
transport system favorable for persons with disabilities.’’
Asim Zafar, a rights activist said:
Most Pakistanis sympathize with the disabled but do not do much to help them,”
1.1. Problem Statement:
There are at least 30 million disabled people in Pakistan, according to WHO. According to a report
generator on 13 May 2018 published on Pakistan today, WHO Technical Advisor Dr Maryam Mallick
said, “Wheelchairs in Pakistan are considered as the basic assistive devices and they are not made
according to each person’s specifications.” Out of 30 million, there is a big ratio of people who do not go
to Educational institutes.
Figure 1

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1.1. Name of the Company:
Umeed Service
1.2. Company Tag line:
Disables Mobility Services
1.3. Company Logo:
1.4. Vision Statement
To be support assistant of each disable Pakistani.
1.5. Mission Statement
To offer customized services to disables for making them an equivalent part of our society.
1.6. Objectives
• to promote respect for their inherent dignity.
• Full and effective participation and inclusion in society
• Equality of opportunity
• Non-Discrimination
• To secure their rights to leisure, education, and family life.

3
2. Survey:
Survey is conducted in different areas of Faisalabad and through different individuals. We conducted two
types of survey. One is conducted from general public where we got their suggestions about our business
and if there is a need of this initiative where we got a very positive response. The second one is conducted
from the direct user and consumer of our service where we asked them if they will be taking our service
and gathered their willingness to pay for our service and enjoy their mobility with ease.
2.1. Survey result:
This question was asked from general public where we asked them if they will be helping our idea and
social cause in any possible way.
Figure 2

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Another question which is based on the difficulties faced by the disable students or any office going
person on public transport was asked.
Figure 3
The core question on which our service relies on was asked from direct consumers.
Figure 4