This presentation provides a comprehensive marketing analysis of Uncle Tobys, a well-known Australian breakfast brand. It begins with a brief historical overview of the company, including its evolution and current status as a subsidiary of Nestle. The presentation then delves into the company's vision and mission statements, followed by a detailed examination of its product mix, focusing on the 'Oats' product. The chosen product is analyzed for its benefits, including its nutritional value and health advantages, and the target market is identified as the 14-30 age group. The presentation also outlines current marketing strategies, competitors, and SMART objectives for increasing the profitability of Oats. It proposes specific sales, market, and communication objectives, along with implementation plans such as product improvements, promotional activities, and pricing strategies. The presentation concludes with a list of references used in the analysis. This presentation is a valuable resource for students studying marketing and business strategy.
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