The Under Armour 2018 Annual Report showcases a year of transformation and measured progress, with a focus on strategic, operational, and cultural shifts. Revenue grew to $5.2 billion, driven by balanced growth in wholesale and DTC businesses, and a 23% increase in international revenue. The report highlights the company's brand promise to inspire human performance through innovative products and compelling experiences, emphasizing consumer-centric approaches and digital engagement. Key initiatives included the launch of the HOVR cushioning platform and continued evolution in footwear. The report also discusses strategic realignments, investments in growth opportunities, and a commitment to shareholder return through balanced earnings growth and strategic initiatives. The report also includes the SEC filing Form 10-K which provides detailed financial information, business overview, risk factors, and management's discussion and analysis of financial condition and results of operations.
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